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Shifts in Marketing Communication

In: Managing Social Media and Consumerism

Author

Listed:
  • Rajagopal

    (ITESM)

Abstract

Communication is the process whereby a concept is shared between two living things. It can occur as a gesture, sound, or a visual in Lhe form of pictures or print. Some of the first forms of visual communication came in the form of pictographs. People conveyed stories, histories, or instructions through a scries of illustrations, usually drawn on the walls of caves. The second stage of written communication appeared as crude alphabets, which were used to create a written language. Mobility of communication also occurred at this time, with writing being found on clay, wax, and tree bark. The next leap was the printing press during the fifteenth century, followed by the tremendous technological advancement of using air waves and electronic signals such as radio and telephone.

Suggested Citation

  • Rajagopal, 2013. "Shifts in Marketing Communication," Palgrave Macmillan Books, in: Managing Social Media and Consumerism, chapter 1, pages 3-23, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-28192-0_1
    DOI: 10.1057/9781137281920_1
    as

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