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Globalization and Emerging Firms

In: Architecting Enterprise

Author

Listed:
  • Rajagopal

    (EGADE Business School)

Abstract

Globalization has driven competition and new challenges among firms to survive in the marketplace. Most firms have adapted their policies to remain innovative and apply new technologies in products and services to gain competitive advantage. Simultaneously consumer-buying dynamics have also become unstable in the face of continuous innovation and improvements in products and services through user-friendly technologies. This chapter addresses the explanation for this apparent paradox, which lies in implementing structural change in firms through the convergence of industries and technologies, market connectivity and globalization, and the evolving role of the consumer from passive recipient to active co-creator of value. Hence, managers need a new framework for value creation and function within a network of firms and consumer communities to co-create value. This chapter argues that as a result, the focus of innovation will ship: from products and services to creating environments in which individuals can interact to co-construct their own experiences. These personalized consumer value chains will be the means for innovations and technologies to grow in industry and diffuse in the global marketplace.

Suggested Citation

  • Rajagopal, 2014. "Globalization and Emerging Firms," Palgrave Macmillan Books, in: Architecting Enterprise, chapter 1, pages 3-30, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-36678-8_1
    DOI: 10.1057/9781137366788_1
    as

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    Cited by:

    1. OGREAN Claudia & HERCIU Mihaela, 2014. "An Analysis On The Fdi Flows From Emerging Economies To Europe And Their Impact," Studies in Business and Economics, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 9(2), pages 59-69, August.
    2. Manuel Hensmans & Guangyan Liu, 2016. "How do the normativity of headquarters and the knowledge autonomy of subsidiaries co-evolve?," Working Papers TIMES² 2016-020, ULB -- Universite Libre de Bruxelles.

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