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Strategic Management of Agribusiness: Determinants and Trends

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  • Chao-Chien Chen

    (Department of Bio-Industry Communication and Development, National Taiwan University)

  • Hsiu-Ping Yueh

    (Department of Bio-Industry Communication and Development, National Taiwan University)

  • Chaoyun Liang

    (Department of Bio-Industry Communication and Development, National Taiwan University)

Abstract

Intense changes have arisen in global agriculture, yielding a new market reality that is more complex and competitive than before. To confront these changes, a renewed perspective on the practice of agribusiness management is necessary. However, studies in this critical line of research are scant. This study updated the outlook on the strategic management of agribusiness in Taiwan by conducting in-depth interviews with 10 expert agrientrepreneurs. The results indicated that agribusiness strategies can be categorised as targeting one of three dimensions: the external environment, the internal environment, and sustainable development. This paper discusses each dimension in detail and suggests five broader trends of strategic management.

Suggested Citation

  • Chao-Chien Chen & Hsiu-Ping Yueh & Chaoyun Liang, 2016. "Strategic Management of Agribusiness: Determinants and Trends," Journal of Entrepreneurship, Management and Innovation, Fundacja Upowszechniająca Wiedzę i Naukę "Cognitione", vol. 12(4), pages 69-97.
    • Handle: RePEc:aae:journl:v:12:y:2016:i:4:p:69-97
    DOI: 10.7341/20161244
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    2. Jennie Cederholm Björklund, 2018. "Barriers to Sustainable Business Model Innovation in Swedish Agriculture," Journal of Entrepreneurship, Management and Innovation, Fundacja Upowszechniająca Wiedzę i Naukę "Cognitione", vol. 14(1), pages 65-90.
    3. Tohidi, Amirhossein & Ghorbani, Mohammad & Karbasi, Ali-Reza & Asgharpourmasouleh, Ahmadreza & Hassani-Mahmooei, Behrooz, 2020. "Comparison of Fuzzy Multi-Criteria Decision-Making Methods to Rank Business Strategies and Marketing Resources," AGRIS on-line Papers in Economics and Informatics, Czech University of Life Sciences Prague, Faculty of Economics and Management, vol. 10(3), September.

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