Product and Marketing Innovation in Farm-Based Businesses: The Role of Entrepreneurial Orientation and Market Orientation
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DOI: 10.22004/ag.econ.234958
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Cited by:
- Eliaza Mkuna & Edilegnaw Wale, 2022. "Explaining Farmers’ Income via Market Orientation and Participation: Evidence from KwaZulu-Natal (South Africa)," Sustainability, MDPI, vol. 14(21), pages 1-16, October.
- Eric T. Micheels & Andreas Boecker, 2017. "Competitive strategies among Ontario farms marketing direct to consumers," Agricultural and Food Economics, Springer;Italian Society of Agricultural Economics (SIDEA), vol. 5(1), pages 1-23, December.
- Marek Vokoun & Romana Píchová, 2020. "Market Orientation and Marketing Innovation Activities in the Czech Manufacturing Sector," IJFS, MDPI, vol. 8(1), pages 1-9, February.
- Jozefine Nybom & Erik Hunter & Eric Micheels & Martin Melin, 2021. "Farmers’ strategic responses to competitive intensity and the impact on perceived performance," SN Business & Economics, Springer, vol. 1(6), pages 1-22, June.
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Keywords
Agribusiness; Farm Management; Marketing;All these keywords.
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