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Strategic Positioning Under Agricultural Structural Change: A Critique of Long Jump Co-operative Ventures

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  • Goldsmith, Peter D.
  • Gow, Hamish R.

Abstract

This study utilizes strategic management theory to analyze the recent proliferation in non-commodity vertical integration producer-owned businesses in the US. The paper introduces the notion of the Value Creation Triad where ownership, competency, and control need to be aligned for success. Very related to the Triad concept is the differentiation in strategy between long and short jumping. The paper presents an empirical case of successful vertical integration by a New Zealand lamb cooperative.

Suggested Citation

  • Goldsmith, Peter D. & Gow, Hamish R., 2005. "Strategic Positioning Under Agricultural Structural Change: A Critique of Long Jump Co-operative Ventures," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 8(2), pages 1-21.
    • Handle: RePEc:ags:ifaamr:8159
    DOI: 10.22004/ag.econ.8159
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    References listed on IDEAS

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    1. Richard P. Rumelt, 1982. "Diversification strategy and profitability," Strategic Management Journal, Wiley Blackwell, vol. 3(4), pages 359-369, October.
    2. Carlberg, Jared G. & Ward, Clement E. & Holcomb, Rodney B., 2006. "Success Factors for New Generation Cooperatives," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 9(1), pages 1-20.
    3. Goldsmith, Peter D. & Ramos, Gabriel & Steiger, Carlos, 2001. "Intellectual Property Protection And The International Marketing Of Agricultural Biotechnology: Firm And Host Country Impacts," 2001 Annual meeting, August 5-8, Chicago, IL 20672, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    4. Bruynis, Chris L. & Goldsmith, Peter D. & Hahn, David E. & Taylor, William J., 2000. "Key Success Factors for Emerging Agricultural Marketing Cooperatives," Journal of Cooperatives, NCERA-210, vol. 16, pages 1-11.
    5. John W. Siebert & Robert Jones & Thomas L. Sporleder, 1997. "The VEST model: An alternative approach to value added," Agribusiness, John Wiley & Sons, Ltd., vol. 13(6), pages 561-567.
    Full references (including those not matched with items on IDEAS)

    Citations

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    Cited by:

    1. Manglai & Micheels, Eric, 2017. "Pr - Returns To Record-Keeping And Benchmarking For Canadian Cow-Calf Producers," 21st Congress, Edinburgh, Scotland, July 2-7, 2017 345797, International Farm Management Association.
    2. Oyewumi, Olubukola Ayodeju & Jooste, Andre, 2006. "Measuring the determinants of pork consumption in Bloemfontein, Central South Africa," Agrekon, Agricultural Economics Association of South Africa (AEASA), vol. 45(2), pages 1-13, June.
    3. Micheels, Eric T. & Nolan, James F., 2016. "Examining the effects of absorptive capacity and social capital on the adoption of agricultural innovations: A Canadian Prairie case study," Agricultural Systems, Elsevier, vol. 145(C), pages 127-138.
    4. Whitacre, Rick C. & Winter, J. Randy, 2004. "Agguild Of Illinois: A New Generation Cooperative Without The Bricks And Mortar," 2004 Annual meeting, August 1-4, Denver, CO 20321, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    5. Mirzaei, Omid & Micheels, Eric T. & Boecker, Andreas, 2016. "Product and Marketing Innovation in Farm-Based Businesses: The Role of Entrepreneurial Orientation and Market Orientation," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 19(2), pages 1-32, May.
    6. Goldsmith, Peter D. & Kane, Samuel, 2002. "The Farm Business Environment and New Generation Cooperatives as an Innovation Strategy," 2002 Annual Meeting, November 13 31826, NCERA-194 Research on Cooperatives.
    7. Jasper Grashuis, 2018. "An Exploratory Study of Cooperative Survival: Strategic Adaptation to External Developments," Sustainability, MDPI, vol. 10(3), pages 1-15, February.
    8. Chao-Chien Chen & Hsiu-Ping Yueh & Chaoyun Liang, 2016. "Strategic Management of Agribusiness: Determinants and Trends," Journal of Entrepreneurship, Management and Innovation, Fundacja Upowszechniająca Wiedzę i Naukę "Cognitione", vol. 12(4), pages 69-97.
    9. Magdalena Kozera-Kowalska, 2020. "Intellectual Capital: ISVA, the Alternative Way of Calculating Creating Value in Agricultural Entities—Case of Poland," Sustainability, MDPI, vol. 12(7), pages 1-19, March.
    10. Vera Sadovska & Lena Ekelund Axelson & Cecilia Mark-Herbert, 2020. "Reviewing Value Creation in Agriculture—A Conceptual Analysis and a New Framework," Sustainability, MDPI, vol. 12(12), pages 1-22, June.
    11. Brenes, Esteban R. & Montoya, Daniel & Ciravegna, Luciano, 2014. "Differentiation strategies in emerging markets: The case of Latin American agribusinesses," Journal of Business Research, Elsevier, vol. 67(5), pages 847-855.
    12. Goldsmith, Peter D. & Bender, Karen, 2003. "Ten Conversations about Identity Preservation: Implications for Cooperatives," 2003 Annual Meeting, October 29 31803, NCERA-194 Research on Cooperatives.
    13. Nikos Kalogeras & Joost M.E. Pennings & Ivo. A. van der Lans & Philip Garcia & Gert van Dijk, 2009. "Understanding heterogeneous preferences of cooperative members," Agribusiness, John Wiley & Sons, Ltd., vol. 25(1), pages 90-111.
    14. Salavou, Helen E. & Sergaki, Panagiota, 2013. "Generic Business Strategies in Greece: Private Food Firms versus Agricultural Cooperatives," Journal of Rural Cooperation, Hebrew University, Center for Agricultural Economic Research, vol. 41(1), pages 1-17.

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