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Strategic management and planning

Author

Listed:
  • Randall E. Westgren

    (Assistant Professor of Agribusiness in the Leavy School of Business and Administration at Santa Clara University, Santa Clara, California)

  • Michael L. Cook

    (President of the Rice Growers Association of California, Sacramento, California)

Abstract

Modern, multidisciplinary models of strategic management are presented. Model types and the planning process used at the functional, strategic business unit, and corporate portfolio levels are contrasted. Applicability of traditional research areas in agricultural economics to strategic management and planning is high and should be exploited. A research agenda is outlined and consideration given to issues of research funding, clientele, and organization.

Suggested Citation

  • Randall E. Westgren & Michael L. Cook, 1986. "Strategic management and planning," Agribusiness, John Wiley & Sons, Ltd., vol. 2(4), pages 477-489.
    • Handle: RePEc:wly:agribz:v:2:y:1986:i:4:p:477-489
    DOI: 10.1002/1520-6297(198624)2:4<477::AID-AGR2720020410>3.0.CO;2-X
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    Citations

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    Cited by:

    1. McLaughlin, Edward W. & Rao, Vithala R., 1988. "The Strategic Role of Supermarket Buyer Intermediaries in New Product Selection: Implications for Systemwide Efficiency," Working Papers 115905, Regional Research Project NE-165 Private Strategies, Public Policies, and Food System Performance.
    2. Chao-Chien Chen & Hsiu-Ping Yueh & Chaoyun Liang, 2016. "Strategic Management of Agribusiness: Determinants and Trends," Journal of Entrepreneurship, Management and Innovation, Fundacja Upowszechniająca Wiedzę i Naukę "Cognitione", vol. 12(4), pages 69-97.
    3. R. E. Westgren & S. T. Sonka & K. K. Litzenberg, 1988. "Strategic issue identification among agribusiness firms," Agribusiness, John Wiley & Sons, Ltd., vol. 4(1), pages 25-37.
    4. Harrison, R. Wes & Ng, Desmond W., 2011. "The Scientific Pluralism of Agribusiness: A Special Issue on Theory and Practice: Forward," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 14(5), pages 1-10, December.

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