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How Entrepreneur Personality Affects Agrirural Entrepreneurial Alertness

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  • Chaoyun Liang

    (Department of Bio-Industry Communication and Development, National Taiwan University, No. 1, Sec. 4, Roosevelt Road, Taipei, 10617, Taiwan)

Abstract

Academic research on agrirural entrepreneurship and opportunity recognition is scant. Because of this research gap, a series of three studies were conducted to develop a measure of entrepreneurial alertness (EA) in agrirural environments that is empirically valid and easy to administer and to analyze how the personality traits of agrirural entrepreneurs affect their EA. The results indicated that both extroversion and openness affected all of the dimensions of EA, whereas conscientiousness only affected scanning and searching and agreeableness only affected evaluation and judgment. The results also demonstrated interactive relationships between extroversion and openness for all of the dimensions of EA. Our results provide a new understanding of how agrirural EA can be assessed more practically and how personality traits can predict various dimensions of agrirural EA

Suggested Citation

  • Chaoyun Liang, 2019. "How Entrepreneur Personality Affects Agrirural Entrepreneurial Alertness," Journal of Entrepreneurship, Management and Innovation, Fundacja Upowszechniająca Wiedzę i Naukę "Cognitione", vol. 15(1), pages 147-170.
    • Handle: RePEc:aae:journl:v:15:y:2019:i:1:p:147-170
    DOI: 10.7341/20191516
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    References listed on IDEAS

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    1. Agus Wibowo & Bagus Shandy Narmaditya & Ratieh Widhiastuti & Ari Saptono, 2023. "The linkage between economic literacy and students’ intention of starting business: The mediating role of entrepreneurial alertness," Journal of Entrepreneurship, Management and Innovation, Fundacja Upowszechniająca Wiedzę i Naukę "Cognitione", vol. 19(1), pages 175-196.
    2. Chao-Chien Chen & Chaoyun Liang, 2020. "Evoking Agriculture Entrepreneurship: How Younger and Older Farmers Differ," Sustainability, MDPI, vol. 12(17), pages 1-14, August.
    3. Nafiu I. BADIRU & Oluwafemi H. OYEDEPO & John O. ADEBAYO, 2023. "Entrepreneurial Characteristics and Organisational Performance of Medium Enterprises," Business & Management Compass, University of Economics Varna, issue 1, pages 5-23.
    4. Huei-Ching Liu & Chaoyun Liang, 2021. "How journalism experience translates to social entrepreneurship: An intention formation study of the Art Yard at Dadaocheng in Taiwan," Journal of Entrepreneurship, Management and Innovation, Fundacja Upowszechniająca Wiedzę i Naukę "Cognitione", vol. 17(1), pages 175-201.
    5. Florentine U. Salmony & Dominik K. Kanbach, 2022. "Personality trait differences across types of entrepreneurs: a systematic literature review," Review of Managerial Science, Springer, vol. 16(3), pages 713-749, April.

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    More about this item

    Keywords

    agrirural entrepreneurs; entrepreneurial alertness; personality traits; scale development;
    All these keywords.

    JEL classification:

    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration
    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General

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