IDEAS home Printed from https://ideas.repec.org/a/ags/ifaamr/53644.html
   My bibliography  Save this article

Customer Satisfaction in Farmer-to-consumer Direct Marketing

Author

Listed:
  • Lulfs-Baden, Frederike
  • Spiller, Achim
  • Zuhlsdorf, Anke
  • Mellin, Matthias

Abstract

The importance of direct marketing for high quality farm products has increased during the past few years. This paper analyzes the impact of customer satisfaction and its driving forces for farmer-to-consumer direct marketing and is based on a customer survey among 1,537 customers in 33 organic and conventional on-farm stores in Germany. The results emphasize the role of store atmosphere, customer service and product quality as the main factors which influence customer satisfaction.

Suggested Citation

  • Lulfs-Baden, Frederike & Spiller, Achim & Zuhlsdorf, Anke & Mellin, Matthias, 2008. "Customer Satisfaction in Farmer-to-consumer Direct Marketing," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 11(2), pages 1-24, May.
    • Handle: RePEc:ags:ifaamr:53644
    DOI: 10.22004/ag.econ.53644
    as

    Download full text from publisher

    File URL: https://ageconsearch.umn.edu/record/53644/files/20071016_Formatted.pdf
    Download Restriction: no
    File URL: https://libkey.io/10.22004/ag.econ.53644?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Szabó, Dorottya & Juhász, Anikó, 2015. "Consumers’ and producers’ perceptions of markets: service levels of the most important short food supply chains in Hungary," Studies in Agricultural Economics, Research Institute for Agricultural Economics, vol. 117(2), pages 1-8, August.
    2. Sandip Solanki & Krishna Murthy Inumula, 2021. "Farmers Markets: An Analysis of the Determinants of Consumers Attitudes and Behavior," Asian Journal of Agriculture and rural Development, Asian Economic and Social Society, vol. 11(1), pages 63-70, March.
    3. Solankia, Sandip & Inumula, Krishna Murthy, 2021. "Farmers' Markets: An Analysis of the Determinants of Consumers' Attitudes and Behavior," Asian Journal of Agriculture and Rural Development, Asian Economic and Social Society (AESS), vol. 11(01), January.
    4. von Hardenberg, Louisa & Heise, Heinke, 2020. "Einflussfaktoren auf die Bereitschaft deutscher Fleischereifachgeschäfte und Direktvermarkter zum Angebot von Tierwohlfleisch - Eine PLS-Analyse," 60th Annual Conference, Halle/ Saale, Germany, September 23-25, 2020 305588, German Association of Agricultural Economists (GEWISOLA).
    5. Padilla Bravo, Carlos Antonio & Spiller, Achim & Villalobos, Pablo, 2012. "Are Organic Growers Satisfied with the Certification System? A Causal Analysis of Farmers’ Perceptions in Chile," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 15(4), pages 1-22, November.
    6. Chen, Chao-Chien & Yueh, Hsiu-Ping & Liang, Chaoyun, 2016. "Employee Perceptions and Expectations of Online Marketing Service Quality: An Investigation of Farmers’ Associations in Taiwan," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 19(1), pages 1-16, February.
    7. von Hardenberg, Louisa & Heise, Heinke, 2020. "Einflussfaktoren auf die Bereitschaft deutscher Fleischereifachgeschäfte und Direktvermarkter zum Angebot von Tierwohlfleisch - Eine PLS-Analyse," 60th Annual Conference, Halle/ Saale, Germany, September 23-25, 2020 305588, German Association of Agricultural Economists (GEWISOLA).
    8. Chao-Chien Chen & Hsiu-Ping Yueh & Chaoyun Liang, 2016. "Strategic Management of Agribusiness: Determinants and Trends," Journal of Entrepreneurship, Management and Innovation, Fundacja Upowszechniająca Wiedzę i Naukę "Cognitione", vol. 12(4), pages 69-97.
    9. Annabell Franz & Christian Schaper & Achim Spiller & Ludwig Theuvsen, 2010. "Geschäftsbeziehungen zwischen Landwirten und Lohnunternehmen: Ergebnisse einer empirischen Analyse," Journal of Socio-Economics in Agriculture (Until 2015: Yearbook of Socioeconomics in Agriculture), Swiss Society for Agricultural Economics and Rural Sociology, vol. 3(1), pages 195-230.
    10. Wille, Stefan Clemens & Barklage, Britta & Spiller, Achim & von Meyer-Höfer, Marie, 2018. "Challenging factors of farmer-to-consumer direct marketing: An empirical analysis of German livestock owners," DARE Discussion Papers 1807, Georg-August University of Göttingen, Department of Agricultural Economics and Rural Development (DARE).

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:ifaamr:53644. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: AgEcon Search (email available below). General contact details of provider: https://edirc.repec.org/data/ifamaea.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.