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Strategy|performance|environmental linkages in agribusiness: Conceptual issues and a developing country example

Author

Listed:
  • Bill Schroder

    (Syme Department of Marketing, Monash University.)

  • Felix Mavondo

    (Syme Department of Marketing, Monash University.)

Abstract

Business strategy is concerned with the “fit” between an organisation's strengths and weaknesses and its external environment. A successful match should result in better performance. The strategy|environment|performance relationship is complex and poses significant analytical problems. This paper discusses alternative approaches to investigating the relationship and presents examples from a study of the Zimbabwean food processing industry. ©1994 by John Wiley & Sons, Inc.

Suggested Citation

  • Bill Schroder & Felix Mavondo, 1994. "Strategy|performance|environmental linkages in agribusiness: Conceptual issues and a developing country example," Agribusiness, John Wiley & Sons, Ltd., vol. 10(5), pages 419-429.
    • Handle: RePEc:wly:agribz:v:10:y:1994:i:5:p:419-429
    DOI: 10.1002/1520-6297(199409/10)10:5<419::AID-AGR2720100507>3.0.CO;2-T
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    References listed on IDEAS

    as
    1. Richard T. Rogers & Julie A. Caswell, 1988. "Strategic management and the internal organization of food marketing firms," Agribusiness, John Wiley & Sons, Ltd., vol. 4(1), pages 3-10.
    2. Kenneth F. Harling, 1992. "A Test of the Applicability of Strategic Management to Farm Management," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 40(1), pages 129-139, March.
    3. William D. Dobson & Jay T. Akridge, 1989. "Establishing agribusiness research priorities and coordinating agribusiness research," Agribusiness, John Wiley & Sons, Ltd., vol. 5(4), pages 315-333.
    4. R. E. Westgren & S. T. Sonka & K. K. Litzenberg, 1988. "Strategic issue identification among agribusiness firms," Agribusiness, John Wiley & Sons, Ltd., vol. 4(1), pages 25-37.
    5. N. Venkatraman & John E. Prescott, 1990. "Environment‐strategy coalignment: An empirical test of its performance implications," Strategic Management Journal, Wiley Blackwell, vol. 11(1), pages 1-23, January.
    Full references (including those not matched with items on IDEAS)

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    Cited by:

    1. L. E. Lanyon & C. W. Abdalla, 1997. "An environmental scanning indicator proposed for strategic agribusiness management," Agribusiness, John Wiley & Sons, Ltd., vol. 13(6), pages 613-622.
    2. Badri, Masood A. & Davis, Donald & Davis, Donna, 2000. "Operations strategy, environmental uncertainty and performance: a path analytic model of industries in developing countries," Omega, Elsevier, vol. 28(2), pages 155-173, April.

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