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Product specification and agribusiness chain coordination: introducing the coordination differential concept

Author

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  • Altair Dias de Moura

    (Departamento de Economia Rural, Universidade Federal de Viçosa, Av. P.H. Rolfs s|n, Viçosa, MG, Brazil CEP: 36570-000, Brazil)

  • Sandra Martin

    (Agriculture and Life Sciences Division, P.O. Box 84, Lincoln University, Canterbury, New Zealand)

  • Diane Mollenkopf

    (Department of Marketing & Logistics, 323 Stokely Management Center, University of Tennessee, Knoxville, TN)

Abstract

As customers increasingly demand more specific products, firms are adopting new business approaches to satisfy customers and cope with competition. Efforts to satisfy ever more demanding markets appear to be associated with increased chain coordination, yet the relationship between these two factors is unclear. This research addresses the factors that affect chain coordination, focusing on the management of business processes to meet product specifications for customers. Five fresh meat New Zealand chains were the focus of multiple case study research. Results suggest that chains use different strategies and coordination mechanisms to deliver desired product specifications. More important, while product specifications are related to chain coordination as expected, the relationship is mediated by the coordination differential-the type and amount of effort that firms employ in their business processes to achieve the desired specifications. The nature and implication of the coordination differential concept are discussed. [L140, L150, L170]. © 2009 Wiley Periodicals, Inc.

Suggested Citation

  • Altair Dias de Moura & Sandra Martin & Diane Mollenkopf, 2009. "Product specification and agribusiness chain coordination: introducing the coordination differential concept," Agribusiness, John Wiley & Sons, Ltd., vol. 25(1), pages 112-127.
    • Handle: RePEc:wly:agribz:v:25:y:2009:i:1:p:112-127
    DOI: 10.1002/agr.20182
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    References listed on IDEAS

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    1. Chao-Chien Chen & Hsiu-Ping Yueh & Chaoyun Liang, 2016. "Strategic Management of Agribusiness: Determinants and Trends," Journal of Entrepreneurship, Management and Innovation, Fundacja Upowszechniająca Wiedzę i Naukę "Cognitione", vol. 12(4), pages 69-97.
    2. Granoszewski, K. & Spiller, A., 2014. "Vertragliche Zusammenarbeit bei der energetischen Biomasselieferung: Einstellungen und Bindungsbereitschaften von deutschen Landwirten," Proceedings “Schriften der Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues e.V.”, German Association of Agricultural Economists (GEWISOLA), vol. 49, March.
    3. Ramos Manoel João & Sousa Fragoso Rui Manuel de & Feiden Aldi, 2019. "A Multi-objective Approach for Supply Chain Network Design: Tilapia Pisciculture in Paraná State - Brazil," Journal of Agricultural & Food Industrial Organization, De Gruyter, vol. 17(1), pages 1-14, May.

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