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Trends in middle class as a driver for strategic marketing

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  • Tamer Cavusgil

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  • Tamer Cavusgil, 2014. "Trends in middle class as a driver for strategic marketing," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2014(3), pages 7-10.
    • Handle: RePEc:fan:mcmcmc:v:html10.3280/mc2014-003001
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    References listed on IDEAS

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    1. Abhijit V. Banerjee & Esther Duflo, 2008. "What Is Middle Class about the Middle Classes around the World?," Journal of Economic Perspectives, American Economic Association, vol. 22(2), pages 3-28, Spring.
    2. Coleman, Richard P, 1983. "The Continuing Significance of Social Class to Marketing," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 10(3), pages 265-280, December.
    3. Homi Kharas, 2010. "The Emerging Middle Class in Developing Countries," OECD Development Centre Working Papers 285, OECD Publishing.
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    Cited by:

    1. Guercini, Simone & Runfola, Andrea, 2016. "How western marketers respond to the new middle class in emerging market cities: The case of Italian fashion marketers," International Business Review, Elsevier, vol. 25(3), pages 691-702.
    2. Uner, Mehmet Mithat & Gungordu, Aybegum, 2016. "The new middle class in Turkey: A qualitative study in a dynamic economy," International Business Review, Elsevier, vol. 25(3), pages 668-678.
    3. Tendai Chikweche & James Lappeman & Paul Egan, 2024. "Marketing financial services in Africa: exploring the heterogeneous middle-class consumer across nine countries," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 29(1), pages 1-16, March.

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