IDEAS home Printed from https://ideas.repec.org/a/fan/mcmcmc/vhtml10.3280-mc2007-001003.html
   My bibliography  Save this article

Strategie di sviluppo delle destinazioni turistiche e ruolo della marca territoriale

Author

Listed:
  • Pierpaolo Testa
  • Luigi Cantone
  • Marcello Risitano

Abstract

Strategies for growth of destinations and place brand management (by Luigi Cantone, Marcello Risitano, Pierpaolo Testa) - ABSTRACT: The strategies of tourist destination growth allow to increase the value of resources embedded in the geographical context. Coherently, the main aim of the paper is: 1. analyzing the role of place-specific resources (cultural, historical, landscape and environment resources) as a fundamental base to differentiate a tourist destination; 2. proposing the cluster-based perspective as a hypothesis to integrate single offering systems of a tourist destination; 3. defining a conceptual destination branding model to identify the brand identity and the value brand drivers of the tourist destination. The theoretical assumption are verified trough an empirical research on Campi Flegrei area, a tourist destination located in the west of the city of Naples and its province. Keywords: Place marketing, destination management, resource-based view, cluster-based perspective, destination branding.

Suggested Citation

  • Pierpaolo Testa & Luigi Cantone & Marcello Risitano, 2007. "Strategie di sviluppo delle destinazioni turistiche e ruolo della marca territoriale," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2007(1), pages 21-47.
  • Handle: RePEc:fan:mcmcmc:v:html10.3280/mc2007-001003
    as

    Download full text from publisher

    File URL: http://www.francoangeli.it/riviste/Scheda_Rivista.aspx?IDArticolo=30199&Tipo=ArticoloPDF
    Download Restriction: Single articles can be downloaded buying download credits, for info: https://www.francoangeli.it/DownloadCredit
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Marco Valeri, 2015. "La sostenibilit? turistica: dai modelli di analisi alla responsabilit? delle istituzioni," ESPERIENZE D'IMPRESA, FrancoAngeli Editore, vol. 2015(2), pages 111-126.
    2. Elena Gori & Silvia Fissi, 2014. "Lo sviluppo competitivo e sostenibile del turismo. Toscana e Catalunya: strategie a confronto," ECONOMIA E DIRITTO DEL TERZIARIO, FrancoAngeli Editore, vol. 2014(1), pages 55-80.
    3. Patrizia Gazzola & Enrica Pavione & Daniele Grechi & Paola Ossola, 2018. "Cycle Tourism as a Driver for the Sustainable Development of Little-Known or Remote Territories: The Experience of the Apennine Regions of Northern Italy," Sustainability, MDPI, vol. 10(6), pages 1-19, June.
    4. Nicolaia Iaffaldano, 2013. "Il "museo diffuso" e le risorse immateriali quali determinanti della competitivit? di una destinazione turistica culturale," ESPERIENZE D'IMPRESA, FrancoAngeli Editore, vol. 2013(2), pages 43-67.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:fan:mcmcmc:v:html10.3280/mc2007-001003. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Stefania Rosato (email available below). General contact details of provider: http://www.francoangeli.it/riviste/sommario.aspx?IDRivista=210 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.