L?efficacia delle campagne di social couponing: uno studio tra i merchant di Groupon
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Cited by:
- Ieva, M. & De Canio, F. & Ziliani, C., 2018. "Daily deal shoppers: What drives social couponing?," Journal of Retailing and Consumer Services, Elsevier, vol. 40(C), pages 299-303.
- Francesca De Canio & Marco Ieva & Cristina Ziliani, 2017. "Beyond the "mobile versus PC" dichotomy: Profiling online shoppers based on device usage," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2017(2), pages 99-121.
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Keywords
E-commerce; couponing; e-couponing; Groupon; daily deals; merchant.;All these keywords.
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