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L?impatto dei mega eventi nella gestione strategica dei territori. Il caso America?s Cup World Series di Napoli

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  • Marcello Risitano
  • Annarita Sorrentino
  • Michele Quintano

Abstract

Il paper analizza le principali tipologie d?impatto che un mega evento genera sugli stakeholder di un contesto territoriale, sviluppando un focus con riferimento al valore creato per i cosiddetti "impacted end user". Nella competizione tra le aree geografiche, infatti, i mega eventi si presentano come uno strumento idoneo sia a creare valore all?interno del contesto che a valorizzare l?immagine del territorio nella percezione dei soggetti esterni. Le considerazioni teoriche riportate nel lavoro sono supportate dallo studio di un caso empirico: l?America?s Cup World Series di Napoli. In particolare, gli obiettivi del paper possono essere illustrati come segue: a. identificare quali sono i fattori che stimano l?impatto economico, sociale ed ambientale che un mega evento genera sui key stakeholder di un?area; b. valutare quali sono le principali determinanti della creazione di valore per gli "impacted end user" presenti all?evento; c. verificare se esistono relazioni statisticamente significative tra le suddette determinanti del valore creato dall?evento ed i comportamenti intenzionali futuri dei soggetti intervistati.

Suggested Citation

  • Marcello Risitano & Annarita Sorrentino & Michele Quintano, 2014. "L?impatto dei mega eventi nella gestione strategica dei territori. Il caso America?s Cup World Series di Napoli," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2014(3), pages 113-140.
    • Handle: RePEc:fan:mcmcmc:v:html10.3280/mc2014-003007
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    References listed on IDEAS

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    1. Lisa Ruhanen, 2007. "Destination Competitiveness: Meeting Sustainability Objectives Through Strategic Planning and Visioning," Springer Books, in: Álvaro Matias & Peter Nijkamp & Paulo Neto (ed.), Advances in Modern Tourism Research, chapter 0, pages 133-151, Springer.
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    6. Álvaro Matias & Peter Nijkamp & Paulo Neto (ed.), 2007. "Advances in Modern Tourism Research," Springer Books, Springer, number 978-3-7908-1718-8, December.
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    Cited by:

    1. Marcello Risitano & Rosaria Romano & Annarita Sorrentino & Michele Quintano, 2017. "Evaluating tourist behaviour in sport mega-events through a structural equation model," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2017(3), pages 101-126.
    2. Angela Pepe, 2017. "The European Capital of Culture: A tool for promoting human capital. Matera 2019 case study," RIVISTA DI STUDI SULLA SOSTENIBILITA', FrancoAngeli Editore, vol. 0(1), pages 47-69.

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