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Trends in marketing studies. A longitudinal analysis of leading Italian academic journals (2005-2015)

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  • Federica Ceccotti
  • Alberto Mattiacci
  • Costanza Nosi

Abstract

The article provides a longitudinal analysis of Italian marketing studies by examining the articles published in three leading academic Journals over the period 2005-2015. The adopted research methodology is of quali-quantitative type, and combines qualitative content analysis with software-assisted text analysis. The outcomes reveal that some key tendencies emerge in both the covered topics and the adopted research methods, and the Italian marketing literature is progressively aligning to the consolidated international research practices. The study results may provide useful insights for both Italian and foreign marketing scholars.

Suggested Citation

  • Federica Ceccotti & Alberto Mattiacci & Costanza Nosi, 2017. "Trends in marketing studies. A longitudinal analysis of leading Italian academic journals (2005-2015)," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2017(4), pages 77-102.
    • Handle: RePEc:fan:mcmcmc:v:html10.3280/mc2017-004005
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    References listed on IDEAS

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    1. Gianni Cozzi, 2009. "Come contrastare la cattiva reputazione del marketing," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2009(4), pages 5-11.
    2. Valentino Gandolfi, 2010. "La valorizzazione della dimensione sociale del marketing," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2010(2), pages 5-13.
    3. Fabio Ancarani, 2014. "Gli studi di marketing tra rigore e rilevanza, tra ricerca e didattica," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2014(2), pages 7-9.
    4. Gianni Cozzi, 2007. "L'estensione dei campi applicativi del marketing: tra analogie e specificit?," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2007(1), pages 5-13.
    5. Stefan Stremersch & Peter C. Verhoef, 2005. "Globalization of Authorship in the Marketing Discipline: Does It Help or Hinder the Field?," Marketing Science, INFORMS, vol. 24(4), pages 585-594, February.
    6. Belk, Russell W & Wallendorf, Melanie & Sherry, John F, Jr, 1989. "The Sacred and the Profane in Consumer Behavior: Theodicy on the Odyssey," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 16(1), pages 1-38, June.
    7. Gian Luca Marzocchi, 2006. "Introduzione. Rigore e rilevanza: un binomio realizzabile," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2006(2).
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    Cited by:

    1. Marco Galvagno, 2022. "The Italian contribution to the marketing literature," Italian Journal of Marketing, Springer, vol. 2022(1), pages 1-9, March.

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