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Second-hand shopping. analisi delle motivazioni d?acquisto e implicazioni per la distribuzione

Author

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  • Marco Galvagno
  • Sonia C. Giaccone

Abstract

Lo studio propone l?analisi delle motivazioni d?acquisto di prodotti di seconda mano ed individua alcuni segmenti di domanda. Specificamente, si individuano quattro motivazioni principali (la motivazione edonistica, quella critica, quella basata sul collezionismo, quella economica) e tre gruppi di acquirenti: critici non gaudenti, edonisti occasionali e collezionisti incuranti. I risultati ottenuti da un lato confermano gli studi precedenti, dall?altro fanno emergere alcune motivazioni solo in parte considerate in letteratura come quella critica o quella basata sul collezionismo. Dal punto di vista del retail, si evidenzia come il fenomeno dell?usato non debba essere considerato una moda passeggera, bens? un mercato florido ed in espansione, che pu? modificare le dinamiche competitive di alcune imprese commerciali.

Suggested Citation

  • Marco Galvagno & Sonia C. Giaccone, 2015. "Second-hand shopping. analisi delle motivazioni d?acquisto e implicazioni per la distribuzione," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2015(1), pages 123-147.
    • Handle: RePEc:fan:mcmcmc:v:html10.3280/mc2015-001007
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    References listed on IDEAS

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