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Consumer attitude toward reshoring: Related effects and relevant boundary conditions

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  • Silvia Grappi
  • Simona Romani

Abstract

Literature recommends that companies should try to understand consumer evaluations and reactions so as to meet their needs properly. This study focuses on consumers? evaluations of and behaviors toward reshoring companies, and identifies two interacting elements useful for this general purpose. The influence of attitude towards reshoring on consumers? evaluations of, and behaviors toward, reshoring companies is better itemized by the moderating role of perceived motives for reshoring. We propose, and test, the influence of the two variables on consumer willingness to pay for the products of a reshoring company.

Suggested Citation

  • Silvia Grappi & Simona Romani, 2017. "Consumer attitude toward reshoring: Related effects and relevant boundary conditions," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2017(4), pages 37-51.
    • Handle: RePEc:fan:mcmcmc:v:html10.3280/mc2017-004003
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    References listed on IDEAS

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    7. Simona Romani & Silvia Grappi & Richard P. Bagozzi, 2016. "Corporate Socially Responsible Initiatives and Their Effects on Consumption of Green Products," Journal of Business Ethics, Springer, vol. 135(2), pages 253-264, May.
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    9. Simona Romani & Silvia Grappi & Richard P. Bagozzi, 2016. "Erratum to: Corporate Socially Responsible Initiatives and Their Effects on Consumption of Green Products," Journal of Business Ethics, Springer, vol. 135(2), pages 399-399, May.
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    1. Tiziano Bursi & Giovanna Galli & Sara Scaccaglia, 2018. "Argo Tractors: un caso di reshoring di successo (Argo Tractors: a successful reshoring case)," Department of Economics 0137, University of Modena and Reggio E., Faculty of Economics "Marco Biagi".

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