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Cultural assets. New opportunities for the region

Author

Listed:
  • Piergiorgio Re
  • Bernardo Bertoldi
  • Fabrizio Mosca
  • Margherita Stupino
  • Chiara Giachino

Abstract

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Suggested Citation

  • Piergiorgio Re & Bernardo Bertoldi & Fabrizio Mosca & Margherita Stupino & Chiara Giachino, 2016. "Cultural assets. New opportunities for the region," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2016(2), pages 13-40.
  • Handle: RePEc:fan:mcmcmc:v:html10.3280/mc2016-002002
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    References listed on IDEAS

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    1. Berthon, Pierre R. & Pitt, Leyland F. & Plangger, Kirk & Shapiro, Daniel, 2012. "Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy," Business Horizons, Elsevier, vol. 55(3), pages 261-271.
    2. Simone Splendiani & Tonino Pencarelli, 2008. "Il governo delle destinazioni e dei prodotti turistici: analisi di alcune esperienze," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2008(2), pages 91-121.
    3. Mariangela Franch & Andrea Moretti & Tonino Pencarelli, 2014. "Introduzione. arte, cultura e turismo nelle ricerche di marketing: contesto, contenuto e prospettive," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2014(4), pages 15-17.
    4. Robert C. Blattberg & Cynthia J. Broderick, 1991. "Marketing of Art Museums," NBER Chapters, in: The Economics of Art Museums, pages 327-346, National Bureau of Economic Research, Inc.
    5. Luigi Cantone & Marcello Risitano, 2011. "The role of DMOs in tourism stakeholders systems. An empirical research in Italian context," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2011(3), pages 105-125.
    6. Kenneth E. Boulding, 1977. "Prices and Other Institutions," Journal of Economic Issues, Taylor & Francis Journals, vol. 11(4), pages 809-821, December.
    7. Emanulea Conti & Simone Moriconi, 2012. "Le "esperienze turistico-culturali": creare valore per i turisti culturali e gli stakeholders e valorizzare il patrimonio culturale della destinazione turistica. Il caso "Marcheholiday&," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2012(4), pages 73-98.
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    Cited by:

    1. Boisjoly, Geneviève & El-Geneidy, Ahmed M., 2017. "How to get there? A critical assessment of accessibility objectives and indicators in metropolitan transportation plans," Transport Policy, Elsevier, vol. 55(C), pages 38-50.
    2. Groh, Elke D., 2022. "Exposure to wind turbines, regional identity and the willingness to pay for regionally produced electricity," Resource and Energy Economics, Elsevier, vol. 70(C).

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