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Place branding: a cross-road between academics of many disciplines and practitioners. Call for "a" articles written by marketing academicians!

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  • Chiara Mauri

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  • Chiara Mauri, 2016. "Place branding: a cross-road between academics of many disciplines and practitioners. Call for "a" articles written by marketing academicians!," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2016(4), pages 7-12.
    • Handle: RePEc:fan:mcmcmc:v:html10.3280/mc2016-004001
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    References listed on IDEAS

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    1. Gary Warnaby & Dominic Medway, 2015. "Rethinking the Place Product from the Perspective of the Service-Dominant Logic of Marketing," Springer Books, in: Mihalis Kavaratzis & Gary Warnaby & Gregory J. Ashworth (ed.), Rethinking Place Branding, edition 127, chapter 0, pages 33-50, Springer.
    2. Gregory J. Ashworth & Mihalis Kavaratzis & Gary Warnaby, 2015. "The Need to Rethink Place Branding," Springer Books, in: Mihalis Kavaratzis & Gary Warnaby & Gregory J. Ashworth (ed.), Rethinking Place Branding, edition 127, chapter 0, pages 1-11, Springer.
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    Cited by:

    1. Roberto Bruni & Michela Matarazzo & Dus?an Mladenovic?, 2017. "Figure of Merit for places: Perspectives on place branding," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2017(3), pages 61-76.

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