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Marketing in an experiential perspective: Toward the "Experience Logic"

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  • Tonino Pencarelli

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  • Tonino Pencarelli, 2017. "Marketing in an experiential perspective: Toward the "Experience Logic"," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2017(2), pages 7-14.
    • Handle: RePEc:fan:mcmcmc:v:html10.3280/mc2017-002001
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    References listed on IDEAS

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    1. Gentile, Chiara & Spiller, Nicola & Noci, Giuliano, 2007. "How to Sustain the Customer Experience:: An Overview of Experience Components that Co-create Value With the Customer," European Management Journal, Elsevier, vol. 25(5), pages 395-410, October.
    2. Richins, Marsha L, 1994. "Valuing Things: The Public and Private Meanings of Possessions," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 21(3), pages 504-521, December.
    3. Holbrook, Morris B & Hirschman, Elizabeth C, 1982. "The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 9(2), pages 132-140, September.
    4. Jon Sundbo & Flemming Sørensen, 2013. "Introduction to the experience economy," Chapters, in: Jon Sundbo & Flemming Sørensen (ed.), Handbook on the Experience Economy, chapter 1, pages 1-18, Edward Elgar Publishing.
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    Cited by:

    1. Francesco Polese & Debora Sarno & Orlando Troisi & Mara Grimaldi, 2018. "From B2B to A4A: An Integrated Framework for Viable Value Co-Creation," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2018(3), pages 135-161.

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