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Re-discovering dual marketing: Internet?s contribution

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  • Alfonso Siano
  • Chiara Luisa Cant?

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  • Alfonso Siano & Chiara Luisa Cant?, 2018. "Re-discovering dual marketing: Internet?s contribution," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2018(3), pages 13-19.
    • Handle: RePEc:fan:mcmcmc:v:html10.3280/mc2018-003002
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    References listed on IDEAS

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    1. Etzkowitz, Henry & Leydesdorff, Loet, 2000. "The dynamics of innovation: from National Systems and "Mode 2" to a Triple Helix of university-industry-government relations," Research Policy, Elsevier, vol. 29(2), pages 109-123, February.
    2. Biemans, Wim G., 1998. "Marketing in the twilight zone," Business Horizons, Elsevier, vol. 41(6), pages 69-76.
    3. Barwitz, Niklas & Maas, Peter, 2018. "Understanding the Omnichannel Customer Journey: Determinants of Interaction Choice," Journal of Interactive Marketing, Elsevier, vol. 43(C), pages 116-133.
    4. Peppard, Joe & Rylander, Anna, 0. "From Value Chain to Value Network:: Insights for Mobile Operators," European Management Journal, Elsevier, vol. 24(2-3), pages 128-141, April.
    5. Oscar Afonso & Sara Monteiro & Maria Thompson, 2011. "A growth model for the quadruple helix," Journal of Business Economics and Management, Taylor & Francis Journals, vol. 13(5), pages 849-865, September.
    6. Quelch, John A., 1987. "Why not exploit dual marketing?," Business Horizons, Elsevier, vol. 30(1), pages 52-60.
    7. Margherita Pagani & Catherine Pardo, 2017. "The impact of digital technology on relationships in a business network," Post-Print hal-02312032, HAL.
    8. Kathryn Rudie Harrigan, 1986. "Matching vertical integration strategies to competitive conditions," Strategic Management Journal, Wiley Blackwell, vol. 7(6), pages 535-555, November.
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