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Le imprese italiane dell?industria agro-alimentare: mercati internazionali, relazioni di canale e strategie e politiche di branding

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  • Tiziano Bursi
  • Giovanna Galli

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  • Tiziano Bursi & Giovanna Galli, 2015. "Le imprese italiane dell?industria agro-alimentare: mercati internazionali, relazioni di canale e strategie e politiche di branding," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2015(2), pages 15-32.
    • Handle: RePEc:fan:mcmcmc:v:html10.3280/mc2015-002002
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    References listed on IDEAS

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    1. Linyun W. Yang & Keisha M. Cutright & Tanya L. Chartrand & Gavan J. Fitzsimons, 2014. "Distinctively Different: Exposure to Multiple Brands in Low-Elaboration Settings," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 40(5), pages 973-992.
    2. Serdar Sayman & Jagmohan S. Raju, 2004. "Investigating the Cross-Category Effects of Store Brands," Review of Industrial Organization, Springer;The Industrial Organization Society, vol. 24(2), pages 129-141, March.
    3. Giuseppe Bertoli & Riccardo Resciniti, 2013. "Made in Italy e country of origin effect," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2013(2), pages 13-36.
    4. Philippe Aurier & Fatiha Fort, 2005. "Effets de la région d'origine, du produit, de la marque et de leurs congruences, sur l‘évaluation des consommateurs: application aux produits agroalimentaires," Post-Print hal-02023710, HAL.
    5. Timothy B. Heath & Devon Delvecchio & Michael S. Mccarthy, 2011. "The Asymmetric Effects of Extending Brands to Lower and Higher Quality," Post-Print hal-00668763, HAL.
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    Cited by:

    1. Rebecca Pera & Giampaolo Viglia, 2017. "Can snacking be healthy? A comparison between coeliacs and health conscious food consumers," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2017(3), pages 79-99.

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