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Evaluating tourist behaviour in sport mega-events through a structural equation model

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  • Marcello Risitano
  • Rosaria Romano
  • Annarita Sorrentino
  • Michele Quintano

Abstract

In defining destination marketing strategies, a specific role is played by megaevents as critical tool to improve the economic development. In tourism marketing literature, researchers have analysed the holistic perspective of tourist behaviour to understand the factors that influence the level of satisfaction and the intentional behaviours. Accordingly, the paper aimed at analysing relationships among destination image, event satisfaction and tourist behavioural intentions in sport mega-event. Six research hypotheses have been formulated and empirically tested by using structural equation models (Partial Least Squares - PLS approach) on survey data from 304 international tourists who attended the America?s Cup World Series in Naples. The findings put in evidence the relevant role of the mega-event to create value for tourist in destination management.

Suggested Citation

  • Marcello Risitano & Rosaria Romano & Annarita Sorrentino & Michele Quintano, 2017. "Evaluating tourist behaviour in sport mega-events through a structural equation model," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2017(3), pages 101-126.
    • Handle: RePEc:fan:mcmcmc:v:html10.3280/mc2017-003007
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    References listed on IDEAS

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    1. Brown, Graham & Smith, Andrew & Assaker, Guy, 2016. "Revisiting the host city: An empirical examination of sport involvement, place attachment, event satisfaction and spectator intentions at the London Olympics," Tourism Management, Elsevier, vol. 55(C), pages 160-172.
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    3. Hosany, Sameer & Ekinci, Yuksel & Uysal, Muzaffer, 2006. "Destination image and destination personality: An application of branding theories to tourism places," Journal of Business Research, Elsevier, vol. 59(5), pages 638-642, May.
    4. Stylos, Nikolaos & Vassiliadis, Chris A. & Bellou, Victoria & Andronikidis, Andreas, 2016. "Destination images, holistic images and personal normative beliefs: Predictors of intention to revisit a destination," Tourism Management, Elsevier, vol. 53(C), pages 40-60.
    5. Pier Luigi Novi Inverardi & Mariangela Franch & Umberto Martini & Federica Buffa, 2006. "Una metodologia per lo studio del comportamento del turista: dall'individuazione di profili alla formulazione di strategie di marketing per le destinazioni turistiche," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2006(1).
    6. Marcello Risitano & Annarita Sorrentino & Michele Quintano, 2014. "L?impatto dei mega eventi nella gestione strategica dei territori. Il caso America?s Cup World Series di Napoli," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2014(3), pages 113-140.
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    Cited by:

    1. Ilenia Confente & Ivan Russo, 2018. "Qualitative Comparative Analysis (QCA): A useful methodological tool for research in the social sciences. An example from the online word-of-mouth context," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2018(4), pages 87-108.

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