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Content
2017, Volume 34, Issue 1
- 252-264 Outsourcing to convert fixed costs into variable costs: A competitive analysis
by Liu, Yunchuan & Tyagi, Rajeev K.
- 265-285 A picture is worth a thousand words: Translating product reviews into a product positioning map
by Moon, Sangkil & Kamakura, Wagner A.
- 286-301 Pictures are grate! Examining the effectiveness of pictorial-based homophones on consumer judgments
by Kulczynski, Alicia & Ilicic, Jasmina & Baxter, Stacey M.
- 302-320 Temperature and emotions: Effects of physical temperature on responses to emotional advertising
by Bruno, Pascal & Melnyk, Valentyna & Völckner, Franziska
2016, Volume 33, Issue 4
- 711-724 Performance growth and opportunistic marketing spending
by Hanssens, Dominique M. & Wang, Fang & Zhang, Xiao-Ping
- 725-738 CMO equity incentive and shareholder value: Moderating role of CMO managerial discretion
by Kim, MinChung & Boyd, D. Eric & Kim, Namwoon & Yi, Cheong H.
- 739-753 The impact of brand familiarity on online and offline media synergy
by Pauwels, Koen & Demirci, Ceren & Yildirim, Gokhan & Srinivasan, Shuba
- 755-766 How word-of-mouth transmission encouragement affects consumers' transmission decisions, receiver selection, and diffusion speed
by Stephen, Andrew T. & Lehmann, Donald R.
- 767-779 Nonlinear and dynamic effects of responsive and proactive market orientation: A longitudinal investigation
by Jaeger, Nikolai A. & Zacharias, Nicolas A. & Brettel, Malte
- 780-796 Riding successive product diffusion waves. Building a tsunami via upgrade-rebate programs
by Avagyan, Vardan & Esteban-Bravo, Mercedes & Vidal-Sanz, Jose M.
- 797-817 Innovation in the frontline: Exploring the relationship between role conflict, ideas for improvement, and employee service performance
by Schepers, Jeroen J.L. & Nijssen, Edwin J. & van der Heijden, Gielis A.H.
- 818-839 Social network utilization and the impact of academic research in marketing
by Rosenzweig, Stav & Grinstein, Amir & Ofek, Elie
- 840-855 White eyes are the window to the pure soul: Metaphorical association and overgeneralization effects for spokespeople with limbal rings
by Ilicic, Jasmina & Baxter, Stacey M. & Kulczynski, Alicia
- 856-867 The effect of package shape on calorie estimation
by Koo, Jieun & Suk, Kwanho
- 868-880 Cause-related marketing is not always less favorable than corporate philanthropy: The moderating role of self-construal
by Chen, Zengxiang & Huang, Yunhui
- 881-895 (Poor) seeing is believing: When direct experience impairs product promotion
by Ert, Eyal & Raz, Ornit & Heiman, Amir
- 896-906 Regular or low-fat? An investigation of the long-run impact of the first low-fat purchase on subsequent purchase volumes and calories
by Cleeren, Kathleen & Geyskens, Kelly & Verhoef, Peter C. & Pennings, Joost M.E.
- 907-923 The competitive implications of a “no-haggle” pricing strategy when others negotiate: Findings from a natural experiment
by Zeng, Xiaohua & Dasgupta, Srabana & Weinberg, Charles B.
- 924-943 What to stress, to whom and where? A cross-country investigation of the effects of perceived brand benefits on buying intentions
by van der Lans, Ralf & van Everdingen, Yvonne & Melnyk, Valentyna
- 944-960 The calibrated sigma method: An efficient remedy for between-group differences in response category use on Likert scales
by Weijters, Bert & Baumgartner, Hans & Geuens, Maggie
- 961-965 Less of this one? I'll take it: New insights on the influence of shelf-based scarcity
by Robinson, Stacey G. & Brady, Michael K. & Lemon, Katherine N. & Giebelhausen, Michael
- 966-970 Firm valuation from customer equity: When does it work and when does it fail?
by Zhang, Shoutong Thomas
- 971-974 The role of action simulation on intentions to purchase products
by Pecher, Diane & van Dantzig, Saskia
2016, Volume 33, Issue 3
- 457-474 Mapping the customer journey: Lessons learned from graph-based online attribution modeling
by Anderl, Eva & Becker, Ingo & von Wangenheim, Florian & Schumann, Jan Hendrik
- 475-490 Do display ads influence search? Attribution and dynamics in online advertising
by Kireyev, Pavel & Pauwels, Koen & Gupta, Sunil
- 491-507 The effectiveness of different forms of online advertising for purchase conversion in a multiple-channel attribution framework
by de Haan, Evert & Wiesel, Thorsten & Pauwels, Koen
- 508-523 Effects of TV advertising on keyword search
by Joo, Mingyu & Wilbur, Kenneth C. & Zhu, Yi
- 524-541 Evaluating the impact of social media activities on human brand sales
by Saboo, Alok R. & Kumar, V. & Ramani, Girish
- 543-556 The B2B Knowledge Gap
by Lilien, Gary L.
- 557-577 The battle for health and beauty: What drives supermarket and drugstore category-promotion lifts?
by van Lin, Arjen & Gijsbrechts, Els
- 578-599 Sampling designs for recovering local and global characteristics of social networks
by Ebbes, Peter & Huang, Zan & Rangaswamy, Arvind
- 600-611 The role of product newness in activating consumer regulatory goals
by Luo, Yong (Eddie) & Wong, Veronica & Chou, Ting-Jui
- 612-623 The effect of self-concept clarity on discretionary spending tendency
by Sarial-Abi, Gülen & Gürhan-Canli, Zeynep & Kumkale, Tarcan & Yoon, Yeosun
- 624-638 Preference instability, consumption and online rating behavior
by Mukhopadhyay, Soumya & Chung, Tuck Siong
- 639-655 Like the ad or the brand? Marketing stimulates different electronic word-of-mouth content to drive online and offline performance
by Pauwels, Koen & Aksehirli, Zeynep & Lackman, Andrew
- 656-673 The profit impact of revenue heterogeneity and assortativity in the presence of negative word-of-mouth
by Nejad, Mohammad G. & Amini, Mehdi & Sherrell, Daniel L.
- 674-687 Illusion of variety: Lower readability enhances perceived variety
by Huang, Zhongqiang (Tak) & Kwong, Jessica Y.Y.
- 689-694 The zero-price effect in a multicomponent product context
by Baumbach, Elisa
- 695-701 The impact of content sentiment and emotionality on content virality
by Heimbach, Irina & Hinz, Oliver
- 702-705 The effects of the online and offline purchase environment on consumer choice of familiar and unfamiliar brands
by Saini, Yvonne K. & Lynch, John G.
- 707-707 Erratum to “A Multi-category Customer Base Analysis”, [International Journal of Research in Marketing, 31 (3), 2014 266–279]
by Park, Chang Hee & Park, Young-Hoon & Schweidel, David A.
2016, Volume 33, Issue 2
- 246-260 The effects of installed base innovativeness and recency on content sales in a platform-mediated market
by Healey, John & Moe, Wendy W.
- 261-275 Beyond the more the merrier: The variety effect and consumer heterogeneity in system markets
by Sun, Li & Rajiv, Surendra & Chu, Junhong
- 276-296 Platform adoption in system markets: The roles of preference heterogeneity and consumer expectations
by Steiner, Michael & Wiegand, Nico & Eggert, Andreas & Backhaus, Klaus
- 297-313 From fewer blockbusters by more superstars to more blockbusters by fewer superstars: How technological innovation has impacted convergence on the music chart
by Ordanini, Andrea & Nunes, Joseph C.
- 314-327 On-demand streaming services and music industry revenues — Insights from Spotify's market entry
by Wlömert, Nils & Papies, Dominik
- 328-342 The role of network embeddedness in film success
by Packard, Grant & Aribarg, Anocha & Eliashberg, Jehoshua & Foutz, Natasha Z.
- 343-356 Accepting or fighting unlicensed usage: Can firms reduce unlicensed usage by optimizing their timing and pricing strategies?
by Burmester, Alexa B. & Eggers, Felix & Clement, Michel & Prostka, Tim
- 357-374 The effect of critical reviews on exhibitors' decisions: Do reviews affect the survival of a movie on screen?
by Legoux, Renaud & Larocque, Denis & Laporte, Sandra & Belmati, Soraya & Boquet, Thomas
- 375-391 Experiencing film: Subjective personal introspection and popular film consumption
by Hart, Andrew & Kerrigan, Finola & vom Lehn, Dirk
- 392-408 Measurement of interactions in non-linear marketing models: The effect of critics' ratings and consumer sentiment on movie demand
by Dhar, Tirtha & Weinberg, Charles B.
- 409-427 Matching with the stars: How brand personality determines celebrity endorsement contract formation
by Zamudio, César
- 428-448 What drives the market popularity of celebrities? A longitudinal analysis of consumer interest in film stars
by Mathys, Juliane & Burmester, Alexa B. & Clement, Michel
2016, Volume 33, Issue 1
- 11-26 Decomposing the effects of online customer reviews on brand, price, and product attributes
by Kostyra, Daniel S. & Reiner, Jochen & Natter, Martin & Klapper, Daniel
- 27-41 The influence of social media interactions on consumer–brand relationships: A three-country study of brand perceptions and marketing behaviors
by Hudson, Simon & Huang, Li & Roth, Martin S. & Madden, Thomas J.
- 42-58 Each can help or hurt: Negative and positive word of mouth in social network brand communities
by Relling, Marleen & Schnittka, Oliver & Sattler, Henrik & Johnen, Marius
- 59-77 The role of social media and brand equity during a product recall crisis: A shareholder value perspective
by Hsu, Liwu & Lawrence, Benjamin
- 78-92 You decide, we donate: Strengthening consumer–brand relationships through digitally co-created social responsibility
by Kull, Alexander J. & Heath, Timothy B.
- 93-106 Brand value co-creation in a digitalized world: An integrative framework and research implications
by Ramaswamy, Venkat & Ozcan, Kerimcan
- 107-122 Profit-increasing asymmetric entry
by Pazgal, Amit & Soberman, David & Thomadsen, Raphael
- 123-139 Consumer spending patterns across firms and categories: Application to the size- and share-of-wallet
by Jang, Sungha & Prasad, Ashutosh & Ratchford, Brian T.
- 140-154 The power of an installed base to combat lifecycle decline: The case of video games
by Marchand, André
- 155-171 Quality mental model convergence and business performance
by Rust, Roland T. & Moorman, Christine & van Beuningen, Jacqueline
- 172-182 Diagnosing harmful collinearity in moderated regressions: A roadmap
by Chennamaneni, Pavan Rao & Echambadi, Raj & Hess, James D. & Syam, Niladri
- 183-197 It's not us, it's you: How threatening self-brand association leads to brand pursuit
by Angle, Justin W. & Forehand, Mark R.
- 199-203 A meta-analysis of price change fairness perceptions
by Tarrahi, Farid & Eisend, Martin & Dost, Florian
- 204-207 Is bigger always better? The unit effect in carbon emissions information
by Cadario, Romain & Parguel, Béatrice & Benoit-Moreau, Florence
- 208-212 “Are multichannel customers really more valuable? An analysis of banking services”
by Cambra-Fierro, Jesús & Kamakura, Wagner A. & Melero-Polo, Iguacel & Sese, F. Javier
- 213-215 Consumer responses to combined arousal-inducing stimuli
by Das, Gopal & Hagtvedt, Henrik
- 216-219 The paradox of ‘green to be seen’: Green high-status shoppers excessively use (branded) shopping bags
by van der Wal, Arianne J. & van Horen, Femke & Grinstein, Amir
- 220-224 The adoption of new prescription drugs is strongly associated with prior category prescribing rate
by Stern, Philip & Wright, Malcolm
- 225-231 A dirty store is a cost forever: The harmful influence of disorderly retail settings on unethical consumer behavior
by Bossuyt, Saar & Van Kenhove, Patrick & De Bock, Tine
- 232-235 Is there a mere categorization effect in investment decisions?
by Lewis, David & Gill, Tripat
- 236-239 Revisiting firm-created word of mouth: High-value versus low-value seed selection
by Dost, Florian & Sievert, Jens & Kassim, David
2015, Volume 32, Issue 4
- 333-342 Reflections on the replication corner: In praise of conceptual replications
by Lynch, John G. & Bradlow, Eric T. & Huber, Joel C. & Lehmann, Donald R.
- 343-353 “Sound and safe”: The effect of ambient sound on the perceived safety of public spaces
by Sayin, Eda & Krishna, Aradhna & Ardelet, Caroline & Briand Decré, Gwenaëlle & Goudey, Alain
- 354-362 Crossing the cultural divide through bilingual advertising: The moderating role of brand cultural symbolism
by Kubat, Umut & Swaminathan, Vanitha
- 363-374 The impact of a homogenous versus a prototypical Web design on online retail patronage for multichannel providers
by Emrich, Oliver & Verhoef, Peter C.
- 375-386 Patient empowerment: A cross-disease exploration of antecedents and consequences
by Prigge, Jana-Kristin & Dietz, Beatrix & Homburg, Christian & Hoyer, Wayne D. & Burton, Jennifer L.
- 387-397 What makes deal-of-the-day promotions really effective? The interplay of discount and time constraint with product type
by Eisenbeiss, Maik & Wilken, Robert & Skiera, Bernd & Cornelissen, Markus
- 398-407 The influence of gender and self-monitoring on the products consumers choose for joint consumption
by Yang, Linyun W. & Chartrand, Tanya L. & Fitzsimons, Gavan J.
- 408-417 The impact of pre- and post-launch publicity and advertising on new product sales
by Burmester, Alexa B. & Becker, Jan U. & van Heerde, Harald J. & Clement, Michel
- 418-424 Hide the light or let it shine? Examining the factors influencing the effect of publicizing donations on donors’ happiness
by Wang, Xia & Tong, Luqiong
- 425-427 Attractiveness of options moderates the effect of choice overload
by Chan, Eugene Y.
- 428-430 Not all negative emotions lead to concrete construal
by Chowdhry, Nivriti & Winterich, Karen Page & Mittal, Vikas & Morales, Andrea C.
- 431-434 The impact of perceived brand globalness on consumers' willingness to pay
by Davvetas, Vasileios & Sichtmann, Christina & Diamantopoulos, Adamantios
- 435-438 Thinking, feeling, and giving: The effects of scope and valuation on consumer donations
by Hasford, Jonathan & Farmer, Adam & Waites, Stacie F.
- 439-441 Endowment effect for hedonic but not utilitarian goods
by Chan, Eugene Y.
- 442-444 A fresh look at consumers' discounting of discounts in online and bricks-and-mortar shopping contexts
by Kukar-Kinney, Monika & Carlson, Jeffrey R.
- 445-448 Discounting over subjective time: Subjective time perception helps explain multiple discounted utility anomalies
by Wang, Yitong & Wang, Liangyan & Keller, L. Robin
- 449-452 Referral programs, customer value, and the relevance of dyadic characteristics
by Armelini, Guillermo & Barrot, Christian & Becker, Jan U.
- 453-456 Multichannel customer segmentation: Does the after-sales channel matter? A replication and extension
by De Keyser, Arne & Schepers, Jeroen & Konuş, Umut
- 457-460 Free indulgences: Enhanced zero-price effect for hedonic options
by Hossain, Mehdi T. & Saini, Ritesh
2015, Volume 32, Issue 3
- 238-250 Advance payment systems: Paying too much today and being satisfied tomorrow
by Schulz, Fabian & Schlereth, Christian & Mazar, Nina & Skiera, Bernd
- 251-262 The Truth Hurts: How Customers May Lose From Honest Advertising
by Kopalle, Praveen K. & Lehmann, Donald R.
- 263-271 Optimal targeting of advertisement for new products with multiple consumer segments
by Hariharan, Vijay Ganesh & Talukdar, Debabrata & Kwon, Changhyun
- 272-283 Comparing the incomparable? How consumers judge the price fairness of new products
by Kuester, Sabine & Feurer, Sven & Schuhmacher, Monika C. & Reinartz, Dominik
- 284-296 Reference quality-based competitive market structure for innovation driven markets
by Kim, Wonjoon & Kim, Minki
- 297-308 Balancing market exploration and market exploitation in product innovation: A contingency perspective
by Zhang, Haisu & Wu, Fang & Cui, Anna Shaojie
- 309-318 Market orientation, knowledge competence, and innovation
by Ozkaya, H. Erkan & Droge, Cornelia & Hult, G. Tomas M. & Calantone, Roger & Ozkaya, Elif
- 319-331 Market orientation and innovation performance: The moderating roles of firm ownership structures
by Song, Jing & Wei, Yinghong (Susan) & Wang, Rui
2015, Volume 32, Issue 2
- 124-154 Manufacturer-provided services vs. Retailer-provided services: Effect on product quality, channel profits and consumer welfare
by Kolay, Sreya
- 155-163 The vampire effect: When do celebrity endorsers harm brand recall?
by Erfgen, Carsten & Zenker, Sebastian & Sattler, Henrik
- 164-178 A managerial capital perspective on chief marketing officer succession
by Wang, Rui & Saboo, Alok R. & Grewal, Rajdeep
- 179-186 Is more always better? An investigation into the relationship between marketing influence and managers' market intelligence dissemination
by Hattula, Johannes D. & Schmitz, Christian & Schmidt, Martin & Reinecke, Sven
- 187-194 Strategic performance effects of misaligned formal contracting: The mediating role of relational contracting
by Sande, Jon Bingen & Haugland, Sven A.
- 195-206 The predictive ability of different customer feedback metrics for retention
by de Haan, Evert & Verhoef, Peter C. & Wiesel, Thorsten
- 207-218 Recommended for you: The effect of word of mouth on sales concentration
by Hervas-Drane, Andres
- 219-222 A short survey on switching costs and dynamic competition
by Miguel Villas-Boas, J.
- 223-225 Revisiting fear appeals: A structural re-inquiry of the protection motivation model
by Orazi, Davide C. & Pizzetti, Marta
- 226-229 How procedural, financial and relational switching costs affect customer satisfaction, repurchase intentions, and repurchase behavior: A meta-analysis
by Blut, Markus & Frennea, Carly M. & Mittal, Vikas & Mothersbaugh, David L.
- 230-233 The partitioning paradox: The big bite around small packages
by Holden, Stephen S. & Zlatevska, Natalina
2015, Volume 32, Issue 1
- 1-8 Product bundling or reserved product pricing? Price discrimination with myopic and strategic consumers
by Prasad, Ashutosh & Venkatesh, R. & Mahajan, Vijay
- 9-22 Product alliances, alliance networks, and shareholder value: Evidence from the biopharmaceutical industry
by Mani, Sudha & Luo, Xueming
- 23-33 The effects of promotional frames of sales packages on perceived price increases and repurchase intentions
by Liu, Hsin-Hsien & Chou, Hsuan-Yi
- 34-47 Stock price reactions to brand value announcements: Magnitude and moderators
by Dutordoir, Marie & Verbeeten, Frank H.M. & De Beijer, Dominique
- 48-63 To retain? To upgrade? The effects of direct mail on regular donation behavior
by Thomas, Suman Ann & Feng, Shanfei & Krishnan, Trichy V.
- 64-77 Unraveling scientific impact: Citation types in marketing journals
by Stremersch, Stefan & Camacho, Nuno & Vanneste, Sofie & Verniers, Isabel
- 78-93 Unveiling the relationship between the transaction timing, spending and dropout behavior of customers
by Glady, Nicolas & Lemmens, Aurélie & Croux, Christophe
- 94-112 Improving the statistical performance of tracking studies based on repeated cross-sections with primary dynamic factor analysis
by Du, Rex Yuxing & Kamakura, Wagner A.
- 113-116 Severe service failure recovery revisited: Evidence of its determinants in an emerging market context
by Barakat, Livia L. & Ramsey, Jase R. & Lorenz, Melanie P. & Gosling, Marlusa
- 117-119 The impact of an exciting store environment on consumer pleasure and shopping intentions
by Holmqvist, Jonas & Lunardo, Renaud
2014, Volume 31, Issue 4
- 339-355 Reward redemption effects in a loyalty program when customers choose how much and when to redeem
by Dorotic, Matilda & Verhoef, Peter C. & Fok, Dennis & Bijmolt, Tammo H.A.
- 356-367 Variable selection in international diffusion models
by Gelper, Sarah & Stremersch, Stefan
- 368-379 A comparison of different pay-per-bid auction formats
by Kim, Ju-Young & Brünner, Tobias & Skiera, Bernd & Natter, Martin
- 380-394 Predicting consumer behavior with two emotion appraisal dimensions: Emotion valence and agency in gift giving
by de Hooge, Ilona E.
- 395-408 Consumer participation in the design and realization stages of production: How self-production shapes consumer evaluations and relationships to products
by Atakan, S. Sinem & Bagozzi, Richard P. & Yoon, Carolyn
- 409-424 Impact of component supplier branding on profitability
by Worm, Stefan & Srivastava, Rajendra K.
- 425-433 Billboard and cinema advertising: Missed opportunity or spoiled arms?
by Frison, Steffi & Dekimpe, Marnik G. & Croux, Christophe & De Maeyer, Peter
- 434-443 The effects of a “no-haggle” channel on marketing strategies
by Zeng, Xiaohua & Dasgupta, Srabana & Weinberg, Charles B.
- 445-447 The impact of visual exposure to a physically attractive other on self-presentation
by Butori, Raphaëlle & Parguel, Béatrice
- 448-451 Revisiting the automaticity of phonetic symbolism effects
by Baxter, Stacey M. & Kulczynski, Alicia & Ilicic, Jasmina
- 452-456 How chilling are network externalities? The role of network structure
by Mukherjee, Prithwiraj
- 457-460 Prize decoys at work — New experimental evidence for asymmetric dominance effects in choices on prizes in competitions
by Müller, Holger & Schliwa, Victor & Lehmann, Sebastian
2014, Volume 31, Issue 3
- 239-252 Gains and losses of exclusivity in grocery retailing
by Gielens, Katrijn & Gijsbrechts, Els & Dekimpe, Marnik G.
- 253-265 How to protect your premium product from low-price competitors: Price, quality, or portfolio adjustment?
by Jost, Peter-J.
- 266-279 A multi-category customer base analysis
by Park, Chang Hee & Park, Young-Hoon & Schweidel, David A.
- 280-292 The performance implications of outsourcing customer support to service providers in emerging versus established economies
by Raassens, Néomie & Wuyts, Stefan & Geyskens, Inge
- 293-308 The effect of customer empowerment on adherence to expert advice
by Camacho, Nuno & De Jong, Martijn & Stremersch, Stefan
- 309-316 Specifying formatively-measured constructs in endogenous positions in structural equation models: Caveats and guidelines for researchers
by Temme, Dirk & Diamantopoulos, Adamantios & Pfegfeidel, Vanessa
- 317-326 Meta-analysis selection bias in marketing research
by Eisend, Martin & Tarrahi, Farid
- 327-334 Sampling, discounts or pay-what-you-want: Two field experiments
by Kim, Ju-Young & Natter, Martin & Spann, Martin
- 335-338 Hedonic shopping motivations in collectivistic and individualistic consumer cultures
by Evanschitzky, Heiner & Emrich, Oliver & Sangtani, Vinita & Ackfeldt, Anna-Lena & Reynolds, Kristy E. & Arnold, Mark J.
2014, Volume 31, Issue 2
- 127-140 From academic research to marketing practice: Exploring the marketing science value chain
by Roberts, John H. & Kayande, Ujwal & Stremersch, Stefan
- 144-146 From academic research to marketing practice: Some further thoughts
by Roberts, John H. & Kayande, Ujwal & Stremersch, Stefan
- 147-155 Probabilistic selling vs. markdown selling: Price discrimination and management of demand uncertainty in retailing
by Rice, Dan Hamilton & Fay, Scott A. & Xie, Jinhong
- 156-167 Does retailer CSR enhance behavioral loyalty? A case for benefit segmentation
by Ailawadi, Kusum L. & Neslin, Scott A. & Luan, Y. Jackie & Taylor, Gail Ayala
- 168-177 The market value for product attribute improvements under price personalization
by Sonnier, Garrett P.
- 178-191 How much to give? — The effect of donation size on tactical and strategic success in cause-related marketing
by Müller, Sarah S. & Fries, Anne J. & Gedenk, Karen
- 192-206 Choosing a digital content strategy: How much should be free?
by Halbheer, Daniel & Stahl, Florian & Koenigsberg, Oded & Lehmann, Donald R.
- 207-223 Empirical generalizations of demand and supply dynamics for movies
by Clement, Michel & Wu, Steven & Fischer, Marc
- 224-238 Drivers of the cost of capital: The joint role of non-financial metrics
by Himme, Alexander & Fischer, Marc
2014, Volume 31, Issue 1
- 2-15 Going for gold: Investigating the (non)sense of increased advertising around major sports events
by Gijsenberg, Maarten J.
- 16-29 The role of sponsorship fit for changing brand affect: A latent growth modeling approach
by Mazodier, Marc & Quester, Pascale
- 35-48 A simple method for estimating preference parameters for individuals
by Frischknecht, Bart D. & Eckert, Christine & Geweke, John & Louviere, Jordan J.
- 49-64 The effect of search channel elimination on purchase incidence, order size and channel choice
by Konuş, Umut & Neslin, Scott A. & Verhoef, Peter C.
- 65-77 The commercial contribution of clinical studies for pharmaceutical drugs
by Sood, Ashish & Kappe, Eelco & Stremersch, Stefan
- 78-93 Beating the recession blues: Exploring the link between family ownership, strategic marketing behavior and firm performance during recessions
by Kashmiri, Saim & Mahajan, Vijay
- 94-106 Consumer response to uncertain promotions: An empirical analysis of conditional rebates
by Ailawadi, Kusum L. & Gedenk, Karen & Langer, Tobias & Ma, Yu & Neslin, Scott A.
- 107-116 When giving money does not work: The differential effects of monetary versus in-kind rewards in referral reward programs
by Jin, Liyin & Huang, Yunhui
- 117-121 Naturally designed for masculinity vs. femininity? Prenatal testosterone predicts male consumers' choices of gender-imaged products
by Aspara, Jaakko & Van Den Bergh, Bram
- 122-124 Examining children's preference for phonetically manipulated brand names across two English accent groups
by Baxter, Stacey & Lowrey, Tina
- 125-126 Does exposure to dogs (cows) increase the preference for Puma (the colour white)? Not always
by Gill, Tripat & El Gamal, Monica
2013, Volume 30, Issue 4
- 323-334 EMAC Distinguished Marketing Scholar 2012
by Laurent, Gilles
- 335-342 Consumer responses to variety in product bundles: The moderating role of evaluation mode
by Wang, Xia & Sun, Luping & Keh, Hean Tat
- 343-357 Does private-label production by national-brand manufacturers create discounter goodwill?
by ter Braak, Anne & Deleersnyder, Barbara & Geyskens, Inge & Dekimpe, Marnik G.
- 358-367 So you want to delight your customers: The perils of ignoring heterogeneity in customer evaluations of discretionary preferential treatments
by Butori, Raphaëlle & De Bruyn, Arnaud
- 368-382 The impact of national brand introductions on hard-discounter image and share-of-wallet
by Lourenço, Carlos J.S. & Gijsbrechts, Els
- 383-394 The influence of ad-evoked feelings on brand evaluations: Empirical generalizations from consumer responses to more than 1000 TV commercials
by Pham, Michel Tuan & Geuens, Maggie & De Pelsmacker, Patrick
- 395-405 How contracts and enforcement explain transaction outcomes
by Mooi, Erik A. & Gilliland, David I.
- 406-416 Customer satisfaction and consumer expenditure in selected European countries
by Yeung, Matthew C.H. & Ramasamy, Bala & Chen, Junsong & Paliwoda, Stan
- 417-420 Same sound, same preference? Investigating sound symbolism effects in international brand names
by Kuehnl, Christina & Mantau, Alexandra
- 421-423 Can fat taxes and package size restrictions stimulate healthy food choices?
by Huyghe, Elke & Van Kerckhove, Anneleen
- 424-425 The effect of physical possession on preference for product warranty
by Chark, Robin & Muthukrishnan, A.V.
- 426-428 The impact of cultural symbols and spokesperson identity on attitudes and intentions
by Lenoir, Anne-Sophie I. & Puntoni, Stefano & Reed, Americus & Verlegh, Peeter W.J.
- 429-431 Charts and demand: Empirical generalizations on social influence
by Maecker, Olaf & Grabenströer, Nadja Sophia & Clement, Michel & Heitmann, Mark
2013, Volume 30, Issue 3
- 201-210 Marketing function and form: How functionalist and experiential architectures affect corporate brand personality
by Raffelt, Ursula & Schmitt, Bernd & Meyer, Anton
- 211-218 When white space is more than “burning money”: Economic signaling meets visual commercial rhetoric
by Pracejus, John W. & O'Guinn, Thomas C. & Olsen, G. Douglas
- 219-235 Patterns in consumption-based learning about brand quality for consumer packaged goods
by Szymanowski, Maciej & Gijsbrechts, Els
- 236-248 Social interactions in customer churn decisions: The impact of relationship directionality
by Haenlein, Michael
- 249-264 Pricing in the international takeoff of new products
by Chandrasekaran, Deepa & Arts, Joep W.C. & Tellis, Gerard J. & Frambach, Ruud T.
- 265-275 Is power powerful? Power, confidence, and goal pursuit
by Min, Dongwon & Kim, Ji-Hern
- 276-291 Product development capability and marketing strategy for new durable products
by Banerjee, Sumitro & Soberman, David A.
- 292-303 An introduction to the application of (case 1) best–worst scaling in marketing research
by Louviere, Jordan & Lings, Ian & Islam, Towhidul & Gudergan, Siegfried & Flynn, Terry
- 304-307 The real-exposure effect revisited — How purchase rates vary under pictorial vs. real item presentations when consumers are allowed to use their tactile sense
by Müller, Holger
- 308-309 Does container weight influence judgments of volume?
by Lin, Hung-Ming
- 310-313 The 1/N Rule revisited: Heterogeneity in the naïve diversification bias
by Fernandes, Daniel
- 314-318 Satisfaction as a predictor of future performance: A replication
by van Doorn, Jenny & Leeflang, Peter S.H. & Tijs, Marleen
- 319-322 Satisfaction with complaint handling: A replication study on its determinants in a business-to-business context
by Brock, Christian & Blut, Markus & Evanschitzky, Heiner & Kenning, Peter
2013, Volume 30, Issue 2
- 101-113 Competitive information, trust, brand consideration and sales: Two field experiments
by Liberali, Guilherme & Urban, Glen L. & Hauser, John R.
- 114-128 Performance implications of deploying marketing analytics
by Germann, Frank & Lilien, Gary L. & Rangaswamy, Arvind
- 129-142 Uncovering audience preferences for concert features from single-ticket sales with a factor-analytic random-coefficients model
by Kamakura, Wagner A. & Schimmel, Carl W.
- 143-159 The effects of mailing design characteristics on direct mail campaign performance
by Feld, Sebastian & Frenzen, Heiko & Krafft, Manfred & Peters, Kay & Verhoef, Peter C.
- 160-167 User-generated versus designer-generated products: A performance assessment at Muji
by Nishikawa, Hidehiko & Schreier, Martin & Ogawa, Susumu
- 168-178 Disentangling the market value of customer satisfaction: Evidence from market reaction to the unanticipated component of ACSI announcements
by Ivanov, Vladimir & Joseph, Kissan & Wintoki, M. Babajide
- 179-184 Making sense of numbers: Effects of alphanumeric brands on consumer inference
by Yan, Dengfeng & Duclos, Rod
- 185-196 “You Lost Me at Hello”: How and when accent-based biases are expressed and suppressed
by Wang, Ze & Arndt, Aaron D. & Singh, Surendra N. & Biernat, Monica & Liu, Fan
- 197-198 If it tastes bad it must be good: Consumer naïve theories and the marketing placebo effect
by Wright, Scott A. & da Costa Hernandez, José Mauro & Sundar, Aparna & Dinsmore, John & Kardes, Frank R.
Printed from https://ideas.repec.org/s/eee/ijrema3.html
