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Does container weight influence judgments of volume?

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  • Lin, Hung-Ming

Abstract

This study replicates and extends Krishna's (2006) work on the cross-modal interaction effect of vision and touch on elongation bias by investigating whether container weight exerts an influence on elongation bias. Results indicated that there is no elongation bias when participants perceive tall and short containers as being the same weight. Moreover, information about container weight can be used as a heuristic cue when one is estimating volume.

Suggested Citation

  • Lin, Hung-Ming, 2013. "Does container weight influence judgments of volume?," International Journal of Research in Marketing, Elsevier, vol. 30(3), pages 308-309.
    • Handle: RePEc:eee:ijrema:v:30:y:2013:i:3:p:308-309
    DOI: 10.1016/j.ijresmar.2013.03.002
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    References listed on IDEAS

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    1. Koert Van Ittersum & Brian Wansink, 2012. "Plate Size and Color Suggestibility: The Delboeuf Illusion's Bias on Serving and Eating Behavior," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 39(2), pages 215-228.
    2. Aradhna Krishna, 2006. "Interaction of Senses: The Effect of Vision versus Touch on the Elongation Bias," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 32(4), pages 557-566, March.
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    Cited by:

    1. Koo, Jieun & Suk, Kwanho, 2016. "The effect of package shape on calorie estimation," International Journal of Research in Marketing, Elsevier, vol. 33(4), pages 856-867.
    2. Lynch, John G. & Bradlow, Eric T. & Huber, Joel C. & Lehmann, Donald R., 2015. "Reflections on the replication corner: In praise of conceptual replications," International Journal of Research in Marketing, Elsevier, vol. 32(4), pages 333-342.

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