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A dirty store is a cost forever: The harmful influence of disorderly retail settings on unethical consumer behavior

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  • Bossuyt, Saar
  • Van Kenhove, Patrick
  • De Bock, Tine

Abstract

In this paper, we employ insights from the field of environmental psychology to investigate whether consumers are more likely to engage in unethical behavior in disorderly retail settings than in orderly retail settings. In particular, we investigate whether the spreading of disorder (Keizer, Lindenberg, & Steg, 2008), a theory used to explain norm-violating behavior in urban settings, can also explain norm-violating behavior in retail settings. The results from two behavioral experiments and one online study confirm that consumers shopping in retail settings that deviate from the norm that a store should be clean are more likely to engage in different forms of unethical behavior.

Suggested Citation

  • Bossuyt, Saar & Van Kenhove, Patrick & De Bock, Tine, 2016. "A dirty store is a cost forever: The harmful influence of disorderly retail settings on unethical consumer behavior," International Journal of Research in Marketing, Elsevier, vol. 33(1), pages 225-231.
    • Handle: RePEc:eee:ijrema:v:33:y:2016:i:1:p:225-231
    DOI: 10.1016/j.ijresmar.2015.12.005
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    References listed on IDEAS

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    1. Turley, L. W. & Milliman, Ronald E., 2000. "Atmospheric Effects on Shopping Behavior: A Review of the Experimental Evidence," Journal of Business Research, Elsevier, vol. 49(2), pages 193-211, August.
    2. Fullerton, R. A. & Punj, G., 2004. "Repercussions of promoting an ideology of consumption: consumer misbehavior," Journal of Business Research, Elsevier, vol. 57(11), pages 1239-1249, November.
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    Cited by:

    1. Roose, Gudrun & Vermeir, Iris, 2023. "Putting spatial product presentation cues on the map: Review and research directions," Journal of Business Research, Elsevier, vol. 155(PA).
    2. Chang, En-Chung & Xie, Chunya & Fan, Xiaomeng, 2022. "Defending the rules: How exposure to immoral behavior influences the boundary preference," Journal of Business Research, Elsevier, vol. 139(C), pages 654-663.
    3. Gupta, Shipra & Coskun, Merve, 2021. "The influence of human crowding and store messiness on consumer purchase intention– the role of contamination and scarcity perceptions," Journal of Retailing and Consumer Services, Elsevier, vol. 61(C).

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