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A short survey on switching costs and dynamic competition

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  • Miguel Villas-Boas, J.

Abstract

When consumers have switching costs of changing the product that they purchase from period to period firms may compete aggressively to attract them, to potentially take advantage of the consumers' future inertia. Similarly, consumers may foresee that they may be held up, and adjust their choices. This paper considers these market forces in the literature on switching costs, while focusing on the effects of (1) firms being forward-looking, (2) consumers being forward-looking, (3) degree of stability of consumer preferences, and (4) market time horizon.

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  • Miguel Villas-Boas, J., 2015. "A short survey on switching costs and dynamic competition," International Journal of Research in Marketing, Elsevier, vol. 32(2), pages 219-222.
    • Handle: RePEc:eee:ijrema:v:32:y:2015:i:2:p:219-222
    DOI: 10.1016/j.ijresmar.2015.03.001
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    Cited by:

    1. Taeki Min & Kyung Jin Min & Hyung Jun Kim, 2024. "Equilibrium pricing structure in a differentiated duopoly: uniform vs. two-part pricing," Journal of Revenue and Pricing Management, Palgrave Macmillan, vol. 23(6), pages 527-541, December.
    2. Koray Cosguner & Tat Y. Chan & P. B. (Seethu) Seetharaman, 2018. "Dynamic Pricing in a Distribution Channel in the Presence of Switching Costs," Management Science, INFORMS, vol. 64(3), pages 1212-1229, March.
    3. Stenbacka, Rune & Takalo, Tuomas, 2019. "Switching costs and financial stability," Journal of Financial Stability, Elsevier, vol. 41(C), pages 14-24.
    4. Jiawei Chen & Michael Sacks, 2016. "Reimbursing Consumers' Switching Costs in Network Industries," Working Papers 16-13, NET Institute.
    5. Tulabandhula, Theja & Ouksel, Aris M. & Nguyen, Son The, 2023. "Impact of customer loyalty and differing firm costs on price discrimination in an infinite horizon setting," The Quarterly Review of Economics and Finance, Elsevier, vol. 88(C), pages 344-377.
    6. Sá, Luís & Straume, Odd Rune, 2021. "Quality provision in hospital markets with demand inertia: The role of patient expectations," Journal of Health Economics, Elsevier, vol. 80(C).
    7. Cohen-Vernik, Dinah & Pazgal, Amit, 2017. "Price Adjustment Policy with Partial Refunds," Journal of Retailing, Elsevier, vol. 93(4), pages 507-526.
    8. Forlin, Valeria & Scholz, Eva-Maria, 2020. "Strategic take-back programs when consumers have heterogeneous environmental preferences," Resource and Energy Economics, Elsevier, vol. 60(C).
    9. Sherzod B. Akhundjanov & Ben O. Smith & Max St. Brown, 2023. "Path Dependence as a Path to Consumer Surplus and Loyalty," Review of Industrial Organization, Springer;The Industrial Organization Society, vol. 63(1), pages 1-20, August.
    10. Daniel Arce, 2022. "Security-Induced Lock-In in the Cloud," Business & Information Systems Engineering: The International Journal of WIRTSCHAFTSINFORMATIK, Springer;Gesellschaft für Informatik e.V. (GI), vol. 64(4), pages 501-513, August.
    11. Richards, Timothy J. & Liaukonyte, Jura, 2018. "Switching Cost and Store Choice," 2018 Annual Meeting, August 5-7, Washington, D.C. 274201, Agricultural and Applied Economics Association.
    12. Chen, Pingping & Zhao, Ruiqing & Yan, Yingchen & Li, Xiang, 2020. "Promotional pricing and online business model choice in the presence of retail competition," Omega, Elsevier, vol. 94(C).
    13. Jonathan D. Bohlmann & Michael A. Stanko & Jelena Spanjol, 2024. "Incumbent inertia, innovativeness, and performance (dis)advantages: A demand-side learning perspective," AMS Review, Springer;Academy of Marketing Science, vol. 14(1), pages 122-142, June.
    14. Confraria, João & Ribeiro, Tiago & Vasconcelos, Helder, 2017. "Analysis of consumer preferences for mobile telecom plans using a discrete choice experiment," Telecommunications Policy, Elsevier, vol. 41(3), pages 157-169.
    15. Chan, Tat Y. & Narasimhan, Chakravarthi & Yoon, Yeujun, 2017. "Advertising and price competition in a manufacturer-retailer channel," International Journal of Research in Marketing, Elsevier, vol. 34(3), pages 694-716.
    16. Drouard, Joeffrey, 2022. "Content-distribution strategies in markets with locked-in customers," International Journal of Industrial Organization, Elsevier, vol. 80(C).

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