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Content
2013, Volume 30, Issue 2
2013, Volume 30, Issue 1
- 4-18 Socioeconomic status and consumption in an emerging economy
by Kamakura, Wagner A. & Mazzon, Jose A.
- 19-35 Quantifying nation equity with sales data: A structural approach
by Chu, Junhong
- 36-45 Marketing capabilities, institutional development, and the performance of emerging market firms: A multinational study
by Wu, Jie
- 46-56 Functional and experiential routes to persuasion: An analysis of advertising in emerging versus developed markets
by Zarantonello, Lia & Jedidi, Kamel & Schmitt, Bernd H.
- 57-68 Winning hearts, minds and sales: How marketing communication enters the purchase process in emerging and mature markets
by Pauwels, Koen & Erguncu, Selin & Yildirim, Gokhan
- 69-82 The “green” side of materialism in emerging BRIC and developed markets: The moderating role of global cultural identity
by Strizhakova, Yuliya & Coulter, Robin A.
- 83-97 Conducting field research in subsistence markets, with an application to market orientation in the context of Ethiopian pastoralists
by Ingenbleek, Paul T.M. & Tessema, Workneh Kassa & van Trijp, Hans C.M.
2012, Volume 29, Issue 4
- 310-321 Identity-based consumer behavior
by Reed, Americus & Forehand, Mark R. & Puntoni, Stefano & Warlop, Luk
- 322-336 Defending the markers of masculinity: Consumer resistance to brand gender-bending
by Avery, Jill
- 337-345 Happily (mal)adjusted: Cosmopolitan identity and expatriate adjustment
by Grinstein, Amir & Wathieu, Luc
- 346-354 How political identity and charity positioning increase donations: Insights from Moral Foundations Theory
by Winterich, Karen Page & Zhang, Yinlong & Mittal, Vikas
- 355-362 Repeated exposure to the thin ideal and implications for the self: Two weight loss program studies
by Klesse, Anne-Kathrin & Goukens, Caroline & Geyskens, Kelly & de Ruyter, Ko
- 363-369 Bolstering and restoring feelings of competence via the IKEA effect
by Mochon, Daniel & Norton, Michael I. & Ariely, Dan
- 370-379 The referral backfire effect: The identity-threatening nature of referral failure
by Claus, Bart & Geyskens, Kelly & Millet, Kobe & Dewitte, Siegfried
- 380-389 On the importance of social integration for minority targeting effectiveness
by Antioco, Michael & Vanhamme, Joëlle & Hardy, Anaïk & Bernardin, Lidwine
- 390-394 How to say “no”: Conviction and identity attributions in persuasive refusal
by Patrick, Vanessa M. & Hagtvedt, Henrik
- 395-405 Consumers' use of brands to reflect their actual and ideal selves on Facebook
by Hollenbeck, Candice R. & Kaikati, Andrew M.
- 406-418 Drivers of consumer–brand identification
by Stokburger-Sauer, Nicola & Ratneshwar, S. & Sen, Sankar
2012, Volume 29, Issue 3
- 221-234 Marketing activity, blogging and sales
by Onishi, Hiroshi & Manchanda, Puneet
- 235-245 The performance of global brands in the 2008 financial crisis: A test of two brand value measures
by Johansson, Johny K. & Dimofte, Claudiu V. & Mazvancheryl, Sanal K.
- 246-255 Consumer evaluation of copycat brands: The effect of imitation type
by van Horen, Femke & Pieters, Rik
- 256-264 Seeing the forest despite the trees: Brand effects on choice uncertainty
by Eckert, Christine & Louviere, Jordan J. & Islam, Towhidul
- 265-274 Advanced brand concept maps: A new approach for evaluating the favorability of brand association networks
by Schnittka, Oliver & Sattler, Henrik & Zenker, Sebastian
- 275-279 Sound symbolism effects across languages: Implications for global brand names
by Shrum, L.J. & Lowrey, T.M. & Luna, David & Lerman, D.B. & Liu, Min
- 280-291 Negotiating when outnumbered: Agenda strategies for bargaining with buying teams
by Patton, Charles & Balakrishnan, P.V. (Sundar)
- 292-305 The multiple roles of interpersonal communication in new product growth
by Krishnan, Trichy V. & Seetharaman, P.B. “Seethu” & Vakratsas, Demetrios
2012, Volume 29, Issue 2
- 111-122 Optimizable and implementable aggregate response modeling for marketing decision support
by Albers, Sönke
- 123-133 The role of consumer self-control in the consumption of virtue products
by Ein-Gar, Danit & Goldenberg, Jacob & Sagiv, Lilach
- 134-147 Modeling coexisting business scenarios with time-series panel data: A dynamics-based segmentation approach
by Sismeiro, Catarina & Mizik, Natalie & Bucklin, Randolph E.
- 148-166 Measuring willingness to pay as a range, revisited: When should we care?
by Dost, Florian & Wilken, Robert
- 167-180 Measurement of consumer preferences for bucket pricing plans with different service attributes
by Schlereth, Christian & Skiera, Bernd
- 181-191 Effects of formal sales control systems: A combinatory perspective
by Miao, C. Fred & Evans, Kenneth R.
- 192-201 Impact of online channel use on customer revenues and costs to serve: Considering product portfolios and self-selection
by Gensler, Sonja & Leeflang, Peter & Skiera, Bernd
- 202-209 The joint effects of choice assortment and regulatory focus on choice behavior
by Som, Anirban & Lee, Yih Hwai
- 210-219 Offensive versus defensive marketing: What is the optimal spending allocation?
by Martín-Herrán, Guiomar & McQuitty, Shaun & Sigué, Simon Pierre
2012, Volume 29, Issue 1
- 1-4 A global brand management roadmap
by Özsomer, Aysegül & Batra, Rajeev & Chattopadhyay, Amitava & ter Hofstede, Frenkel
- 5-12 The process of global brand strategy development and regional implementation
by Matanda, Tandadzo & Ewing, Michael T.
- 13-24 Generating global brand equity through corporate social responsibility to key stakeholders
by Torres, Anna & Bijmolt, Tammo H.A. & Tribó, Josep A. & Verhoef, Peter
- 25-34 Why consumers do (not) like global brands: The role of globalization attitude, GCO and global brand origin
by Riefler, Petra
- 35-42 A short 8-item scale for measuring consumers’ local–global identity
by Tu, Lingjiang & Khare, Adwait & Zhang, Yinlong
- 43-54 The young adult cohort in emerging markets: Assessing their glocal cultural identity in a global marketplace
by Strizhakova, Yuliya & Coulter, Robin A. & Price, Linda L.
- 55-67 Emotions that drive consumers away from brands: Measuring negative emotions toward brands and their behavioral effects
by Romani, Simona & Grappi, Silvia & Dalli, Daniele
- 68-80 An analysis of the profitability of fee-based compensation plans for search engine marketing
by Abou Nabout, Nadia & Skiera, Bernd & Stepanchuk, Tanja & Gerstmeier, Eva
- 81-92 Dynamics in the international market segmentation of new product growth
by Lemmens, Aurélie & Croux, Christophe & Stremersch, Stefan
- 93-97 Beyond expectations: The effect of regulatory focus on consumer satisfaction
by Trudel, Remi & Murray, Kyle B. & Cotte, June
- 98-109 The effectiveness of high-frequency direct-response commercials
by Kiygi Calli, Meltem & Weverbergh, Marcel & Franses, Philip Hans
2011, Volume 28, Issue 4
- 281-294 Will the frog change into a prince? Predicting future customer profitability
by Rust, Roland T. & Kumar, V. & Venkatesan, Rajkumar
- 295-308 The global entry of new pharmaceuticals: A joint investigation of launch window and price
by Verniers, Isabel & Stremersch, Stefan & Croux, Christophe
- 309-318 New product pricing strategy under customer asymmetric anchoring
by Park, Joo Heon & MacLachlan, Douglas L. & Love, Edwin
- 319-331 Investigating the immediate and long-term effects of job stressors on frontline service employees
by Whiting, Anita & Donthu, Naveen & Baker, Andrew M.
- 332-341 Customer reactions to acquirer-dominant mergers and acquisitions
by Thorbjørnsen, Helge & Dahlén, Micael
- 342-351 Branding in a global marketplace: The mediating effects of quality and self-identity brand signals
by Strizhakova, Yuliya & Coulter, Robin A. & Price, Linda L.
- 352-366 Rise and fall of stars: Investigating the evolution of star status in professional team sports
by Yang, Yupin & Shi, Mengze
- 367-377 The antecedents and consequences of restrictive age-based ratings in the global motion picture industry
by Leenders, Mark A.A.M. & Eliashberg, Jehoshua
- 378-388 Individually adapted sequential Bayesian conjoint-choice designs in the presence of consumer heterogeneity
by Yu, Jie & Goos, Peter & Vandebroek, Martina
2011, Volume 28, Issue 3
- 167-180 Willingness to pay for organic products: Differences between virtue and vice foods
by van Doorn, Jenny & Verhoef, Peter C.
- 181-193 Agent-based modeling in marketing: Guidelines for rigor
by Rand, William & Rust, Roland T.
- 194-204 When do B2B brands influence the decision making of organizational buyers? An examination of the relationship between purchase risk and brand sensitivity
by Brown, Brian P. & Zablah, Alex R. & Bellenger, Danny N. & Johnston, Wesley J.
- 205-217 The impact of direct-to-consumer advertising of prescription drugs on physician visits and drug requests: Empirical findings and public policy implications
by Liu, Qiang & Gupta, Sachin
- 218-230 Why the Generalized Bass Model leads to odd optimal advertising policies
by Fruchter, Gila E. & Van den Bulte, Christophe
- 231-247 Toward a deeper understanding of service marketing: The past, the present, and the future
by Kunz, Werner H. & Hogreve, Jens
- 248-257 Empirical regularity in academic research productivity patterns in marketing
by Talukdar, Debabrata & Hariharan, Vijay Ganesh & Boo, Chanil
- 258-268 Two new methods for estimating structural equation models: An illustration and a comparison with two established methods
by Lu, Irene R.R. & Kwan, Ernest & Thomas, D. Roland & Cedzynski, Marzena
- 269-279 A review of the effect of cigarette advertising
by Capella, Michael L. & Webster, Cynthia & Kinard, Brian R.
2011, Volume 28, Issue 2
- 76-88 Paving the way for “distinguished marketing”
by Leeflang, Peter
- 89-101 Managerial decision making in marketing: The next research frontier
by Wierenga, Berend
- 102-108 Cancelation efficiency: Why the effect of comparison direction strengthens with choice set size
by Hung, Yu-Chen & Yeung, Catherine W.M.
- 109-119 The different roles of product originality and usefulness in generating word-of-mouth
by Moldovan, Sarit & Goldenberg, Jacob & Chattopadhyay, Amitava
- 120-133 A closer look at similarity: The effects of perceived similarity and conjunctive cues on brand extension evaluation
by Gierl, Heribert & Huettl, Verena
- 134-144 Generalizations on consumer innovation adoption: A meta-analysis on drivers of intention and behavior
by Arts, Joep W.C. & Frambach, Ruud T. & Bijmolt, Tammo H.A.
- 145-154 Speed or quality? How the order of market entry influences the relationship between market orientation and new product performance
by Rodríguez-Pinto, Javier & Carbonell, Pilar & Rodríguez-Escudero, Ana I.
- 155-165 The impact of the introduction and use of an informational website on offline customer buying behavior
by van Nierop, J.E.M. & Leeflang, P.S.H. & Teerling, M.L. & Huizingh, K.R.E.
2011, Volume 28, Issue 1
- 1-12 Enhancing marketing with engineering: Optimal product line design for heterogeneous markets
by Michalek, Jeremy J. & Ebbes, Peter & Adigüzel, Feray & Feinberg, Fred M. & Papalambros, Panos Y.
- 13-22 Particle swarm optimization for optimal product line design
by Tsafarakis, Stelios & Marinakis, Yannis & Matsatsinis, Nikolaos
- 30-37 Extending the BG/NBD: A simple model of purchases and complaints
by van Oest, Rutger & Knox, George
- 38-50 Functional forms of the satisfaction–loyalty relationship
by Dong, Songting & Ding, Min & Grewal, Rajdeep & Zhao, Ping
- 51-61 Identifying physician peer-to-peer effects using patient movement data
by Bhatia, Tulikaa & Wang, Lei
- 62-74 Impact of star and movie buzz on motion picture distribution and box office revenue
by Karniouchina, Ekaterina V.
2010, Volume 27, Issue 4
- 293-307 Estimating aggregate consumer preferences from online product reviews
by Decker, Reinhold & Trusov, Michael
- 308-318 Motivated Consumer Innovativeness: Concept, measurement, and validation
by Vandecasteele, Bert & Geuens, Maggie
- 319-328 The impact of brand extension success drivers on brand extension price premiums
by Sattler, Henrik & Völckner, Franziska & Riediger, Claudia & Ringle, Christian M.
- 329-341 Extent and impact of response biases in cross-national survey research
by Tellis, Gerard J. & Chandrasekaran, Deepa
- 342-355 Understanding investors' decisions to purchase innovative products: Drivers of adoption timing and range
by Hoffmann, Arvid O.I. & Broekhuizen, Thijs L.J.
- 356-366 Stated intentions and purchase behavior: A unified model
by Sun, Baohong & Morwitz, Vicki G.
2010, Volume 27, Issue 3
- 201-212 Brand awareness in business markets: When is it related to firm performance?
by Homburg, Christian & Klarmann, Martin & Schmitt, Jens
- 213-224 Managing sales teams in a virtual environment
by Rapp, Adam & Ahearne, Michael & Mathieu, John & Rapp, Tammy
- 225-235 Are scarce products always more attractive? The interaction of different types of scarcity signals with products' suitability for conspicuous consumption
by Gierl, Heribert & Huettl, Verena
- 236-247 The effect of rating scale format on response styles: The number of response categories and response category labels
by Weijters, Bert & Cabooter, Elke & Schillewaert, Niels
- 248-260 The relative importance of brands in modified rebuy purchase situations
by Zablah, Alex R. & Brown, Brian P. & Donthu, Naveen
- 261-270 New metrics for evaluating preference maps
by Faure, Corinne & Natter, Martin
- 271-280 What's in a name?
by Kashmiri, Saim & Mahajan, Vijay
- 281-291 Are private label users attractive targets for retailer coupons?
by Nies, Salome & Natter, Martin
2010, Volume 27, Issue 2
- 91-106 Innovation diffusion and new product growth models: A critical review and research directions
by Peres, Renana & Muller, Eitan & Mahajan, Vijay
- 107-118 The Lexus or the olive tree? Trading off between global convergence and local divergence
by van Ittersum, Koert & Wong, Nancy
- 119-132 Unfolding large-scale marketing data
by Ho, Ying & Chung, Yuho & Lau, Kin-nam
- 133-141 Better think before agreeing twice
by Pandelaere, Mario & Briers, Barbara & Dewitte, Siegfried & Warlop, Luk
- 142-150 Multi-channel price differentiation: An empirical investigation of existence and causes
by Wolk, Agnieszka & Ebling, Christine
- 151-160 Dimensions of fit between a brand and a social cause and their influence on attitudes
by Zdravkovic, Srdan & Magnusson, Peter & Stanley, Sarah M.
- 164-174 In stories we trust: How narrative apologies provide cover for competitive vulnerability after integrity-violating blog posts
by van Laer, Tom & de Ruyter, Ko
- 175-187 The effects of imbalanced competition on demonstration strategies
by Heiman, Amir & Ofir, Chezy
- 188-197 Toward an understanding of industry commoditization: Its nature and role in evolving marketing competition
by Reimann, Martin & Schilke, Oliver & Thomas, Jacquelyn S.
2010, Volume 27, Issue 1
- 4-15 The chilling effects of network externalities
by Goldenberg, Jacob & Libai, Barak & Muller, Eitan
- 25-32 A simple mechanism to incentive-align conjoint experiments
by Dong, Songting & Ding, Min & Huber, Joel
- 33-43 Innovation and performance outcomes of market information collection efforts: The role of top management team involvement
by Harmancioglu, Nukhet & Grinstein, Amir & Goldman, Arieh
- 46-57 Performance implications of sales strategy: The moderating effects of leadership and environment
by Panagopoulos, Nikolaos G. & Avlonitis, George J.
- 58-68 Delegation of pricing authority to the sales force: An agency-theoretic perspective of its determinants and impact on performance
by Frenzen, Heiko & Hansen, Ann-Kristin & Krafft, Manfred & Mantrala, Murali K. & Schmidt, Simone
- 69-82 Steering sales reps through cost information: An investigation into the black box of cognitive references and negotiation behavior
by Wilken, Robert & Cornelißen, Markus & Backhaus, Klaus & Schmitz, Christian
2009, Volume 26, Issue 4
- 263-275 A meta-analysis of the determinants of organic sales growth
by Bahadir, S. Cem & Bharadwaj, Sundar & Parzen, Michael
- 276-283 Organic growth and shareholder value: A case study of the insurance industry
by Kling, Gerhard & Ghobadian, Abby & O'Regan, Nicholas
- 284-293 Linking marketing capabilities with profit growth
by Morgan, Neil A. & Slotegraaf, Rebecca J. & Vorhies, Douglas W.
- 294-303 How do new ventures grow? Firm capabilities, growth strategies and performance
by Chen, Xiaoyun & Zou, Huan & Wang, Danny T.
- 304-313 The impact of adoption timing on new service usage and early disadoption
by Prins, Remco & Verhoef, Peter C. & Franses, Philip Hans
- 314-323 The impact of formal processes for market information acquisition and utilization on the performance of Chinese new ventures
by Song, Michael & Di Benedetto, C. Anthony & Parry, Mark E.
- 324-331 Bidder motives in cause-related auctions
by Haruvy, Ernan & Popkowski Leszczyc, Peter T.L.
- 332-344 An empirical comparison of the efficacy of covariance-based and variance-based SEM
by Reinartz, Werner & Haenlein, Michael & Henseler, Jörg
- 345-355 Empirical investigation of channel reactions to brand introductions
by Sriram, S. & Kadiyali, Vrinda
2009, Volume 26, Issue 3
- 168-179 Playoff payoff: Super Bowl advertising for movies
by Ho, Jason Y.C. & Dhar, Tirtha & Weinberg, Charles B.
- 180-188 Does irritation induced by charitable direct mailings reduce donations?
by van Diepen, Merel & Donkers, Bas & Franses, Philip Hans
- 189-196 Quality-adjusted price comparison of non-homogeneous products across Internet retailers
by Kamakura, Wagner A. & Moon, Sangkil
- 197-206 Multi-stage purchase decision models: Accommodating response heterogeneity, common demand shocks, and endogeneity using disaggregate data
by Andrews, Rick L. & Currim, Imran S.
- 207-215 The impact of technological and organizational implementation of CRM on customer acquisition, maintenance, and retention
by Becker, Jan U. & Greve, Goetz & Albers, Sönke
- 216-227 Consumer response to and choice of customized versus standardized systems
by Bharadwaj, Neeraj & Naylor, Rebecca Walker & ter Hofstede, Frenkel
- 228-237 Brand positivity and competitive effects on the evaluation of brand extensions
by Kapoor, Harish & Heslop, Louise A.
- 238-244 Generalizing from negative experiences
by Vanhouche, Wouter & Alba, Joseph W.
- 245-255 Recommendation and repurchase intention thresholds: A joint heterogeneity response estimation
by Jin, Ying & Su, Meng
2009, Volume 26, Issue 2
- 75-88 Demand-driven scheduling of movies in a multiplex
by Eliashberg, Jehoshua & Hegie, Quintus & Ho, Jason & Huisman, Dennis & Miller, Steven J. & Swami, Sanjeev & Weinberg, Charles B. & Wierenga, Berend
- 89-96 The moderating role of reward systems in the relationship between market orientation and new product performance in China
by Wei, Yinghong (Susan) & Atuahene-Gima, Kwaku
- 97-107 A new measure of brand personality
by Geuens, Maggie & Weijters, Bert & De Wulf, Kristof
- 108-118 Hybrid individualized two-level choice-based conjoint (HIT-CBC): A new method for measuring preference structures with many attribute levels
by Eggers, Felix & Sattler, Henrik
- 119-124 Dynamic changepoints revisited: An evolving process model of new product sales
by Schweidel, David A. & Fader, Peter S.
- 125-135 The consumer's rent vs. buy decision in the rentailer
by Knox, George & Eliashberg, Jehoshua
- 136-152 Ask or infer? Strategic implications of alternative learning approaches in customization
by Fay, Scott & Mitra, Deb & Wang, Qiong
- 154-161 Empirical evidence of the stock market's (mis)pricing of customer satisfaction
by O'Sullivan, Don & Hutchinson, Mark C. & O'Connell, Vincent
2009, Volume 26, Issue 1
- 2-12 The proximity effect: The role of inter-item distance on reverse-item bias
by Weijters, Bert & Geuens, Maggie & Schillewaert, Niels
- 13-20 Creating lift versus building the base: Current trends in marketing dynamics
by Leeflang, Peter S.H. & Bijmolt, Tammo H.A. & van Doorn, Jenny & Hanssens, Dominique M. & van Heerde, Harald J. & Verhoef, Peter C. & Wieringa, Jaap E.
- 21-33 Marketing agencies, media experts and sales agents: Helping competitive firms improve the effectiveness of marketing
by Soberman, David A.
- 34-40 Synchrony effects on customers' responses and behaviors
by Hornik, Jacob & Miniero, Giulia
- 41-51 Partner selection in B2B information service markets
by Wuyts, Stefan & Verhoef, Peter C. & Prins, Remco
- 52-59 The profit implications of altruistic versus egoistic orientations for business-to-business exchanges
by Hill, Ronald Paul & Watkins, Alison
- 60-68 The effect of public commitment on resistance to persuasion: The influence of attitude certainty, issue importance, susceptibility to normative influence, preference for consistency and source proximity
by Gopinath, Mahesh & Nyer, Prashanth U.
2008, Volume 25, Issue 4
- 229-233 Health and marketing: The emergence of a new field of research
by Stremersch, Stefan
- 234-246 Generalizations on the effectiveness of pharmaceutical promotional expenditures
by Kremer, Sara T.M. & Bijmolt, Tammo H.A. & Leeflang, Peter S.H. & Wieringa, Jaap E.
- 247-260 Can branded drugs benefit from generic entry? The role of detailing and price in switching to non-bioequivalent molecules
by Gonzalez, Jorge & Sismeiro, Catarina & Dutta, Shantanu & Stern, Philip
- 261-272 Counting chickens before the eggs hatch: Associating new product development portfolios with shareholder expectations in the pharmaceutical sector
by Grewal, Rajdeep & Chakravarty, Anindita & Ding, Min & Liechty, John
- 273-281 Licensing exchange—Insights from the biopharmaceutical industry
by Wuyts, Stefan & Dutta, Shantanu
- 282-293 A dual-market diffusion model for a new prescription pharmaceutical
by Vakratsas, Demetrios & Kolsarici, Ceren
- 294-300 Timely access to health care: Customer-focused resource allocation in a hospital network
by Govind, Rahul & Chatterjee, Rabikar & Mittal, Vikas
- 301-309 What can grocery basket data tell us about health consciousness?
by Prasad, Ashutosh & Strijnev, Andrei & Zhang, Qin
- 310-318 The effect of information about health hazards on demand for frequently purchased commodities
by Heiman, Amir & Lowengart, Oded
- 319-326 Risk perception and risk avoidance: The role of cultural identity and personal relevance
by Carvalho, Sergio W. & Block, Lauren G. & Sivaramakrishnan, Subramanian & Manchanda, Rajesh V. & Mitakakis, Chrissy
- 327-334 Is 1/10 > 10/100? The effect of denominator salience on perceptions of base rates of health risk
by Raghubir, Priya
- 335-342 Enhancing breast cancer communications: A cultural models approach
by Barg, Frances K. & Grier, Sonya A.
2008, Volume 25, Issue 3
- 151-163 A multi-stage model of word-of-mouth influence through viral marketing
by De Bruyn, Arnaud & Lilien, Gary L.
- 164-172 Crafting an environment to foster integration in new product teams
by Im, Subin & Nakata, Cheryl
- 173-182 Does competitive entry structurally change key marketing metrics?
by Kornelis, Marcel & Dekimpe, Marnik G. & Leeflang, Peter S.H.
- 183-191 Do social product features have value to consumers?
by Auger, Pat & Devinney, Timothy M. & Louviere, Jordan J. & Burke, Paul F.
- 192-200 Understanding the antecedents of collateral learning in new product alliances
by Lee, Ruby P. & Johnson, Jean L. & Grewal, Rajdeep
- 201-214 Decomposing the sales promotion bump accounting for cross-category effects
by Leeflang, Peter S.H. & Parreño Selva, Josefa & Van Dijk, Albert & Wittink, Dick R.
- 215-224 Measuring the impact of positive and negative word of mouth on brand purchase probability
by East, Robert & Hammond, Kathy & Lomax, Wendy
- 227-227 Formal response to “Erratum on the MBG/NBD Model”
by Batislam, E.P. & Denizel, M. & Filiztekin, A.
2008, Volume 25, Issue 2
- 82-93 The meanings of branded products: A cross-national scale development and meaning assessment
by Strizhakova, Yuliya & Coulter, Robin A. & Price, Linda L.
- 94-103 Models and optimal designs for conjoint choice experiments including a no-choice option
by Vermeulen, Bart & Goos, Peter & Vandebroek, Martina
- 104-108 The low stability of brand-attribute associations is partly due to market research methodology
by Dolnicar, Sara & Rossiter, John R.
- 109-118 Creativity in buyer–seller relationships: The role of governance
by Wang, Qiong & Bradford, Kevin & Xu, Jun & Weitz, Barton
- 119-128 Survival of high tech firms: The effects of diversity of product–market portfolios, patents, and trademarks
by Srinivasan, Raji & Lilien, Gary L. & Rangaswamy, Arvind
- 129-137 Managing brand extension via licensing: An investigation into the high-end fashion industry
by Colucci, Mariachiara & Montaguti, Elisa & Lago, Umberto
2008, Volume 25, Issue 1
- 5-21 Beyond promotion-based store switching: Antecedents and patterns of systematic multiple-store shopping
by Gijsbrechts, Els & Campo, Katia & Nisol, Patricia
- 22-33 Estimating the SCAN⁎PRO model of store sales: HB, FM or just OLS?
by Andrews, Rick L. & Currim, Imran S. & Leeflang, Peter & Lim, Jooseop
- 34-45 Conflict, leadership, and market orientation
by Menguc, Bulent & Auh, Seigyoung
- 46-55 Positive cueing: Promoting sustainable consumer behavior by cueing common environmental behaviors as environmental
by Cornelissen, Gert & Pandelaere, Mario & Warlop, Luk & Dewitte, Siegfried
- 56-68 The effect of the marketing–R&D interface on new product performance: The critical role of resources and scope
by Leenders, Mark A.A.M. & Wierenga, Berend
- 69-79 Customer orientation and innovativeness: Differing roles in New and Old Europe
by Theoharakis, Vasilis & Hooley, Graham
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