The effects of promotional frames of sales packages on perceived price increases and repurchase intentions
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DOI: 10.1016/j.ijresmar.2014.06.005
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Cited by:
- Khouja, Moutaz & Subramaniam, Chandra & Vasudev, Vinay, 2020. "A comparative analysis of marketing promotions and implications for data analytics," International Journal of Research in Marketing, Elsevier, vol. 37(1), pages 151-174.
- Wenyan Zhou & Oliver Hinz & Alexander Benlian, 2018.
"The impact of the package opening process on product returns,"
Business Research, Springer;German Academic Association for Business Research, vol. 11(2), pages 279-308, September.
- Zhou, W & Hinz, Oliver & Benlian, Alexander, 2018. "The impact of the package-opening process on product returns," Publications of Darmstadt Technical University, Institute for Business Studies (BWL) 89880, Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL).
- Zhou, Wenyan & Hinz, Oliver & Benlian, Alexander, 2018. "The impact of the package-opening process on product returns," Publications of Darmstadt Technical University, Institute for Business Studies (BWL) 108637, Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL).
- Hsin-Hsien Liu & Hsuan-Yi Chou, 2022. "Attribute specification effect on hedonic and utilitarian options," Australian Journal of Management, Australian School of Business, vol. 47(2), pages 322-341, May.
- Büyükdağ, Naci & Soysal, Ayşe Nur & Ki̇tapci, Olgun, 2020. "The effect of specific discount pattern in terms of price promotions on perceived price attractiveness and purchase intention: An experimental research," Journal of Retailing and Consumer Services, Elsevier, vol. 55(C).
- Liu, Hsin-Hsien & Chou, Hsuan-Yi, 2018. "Promotional formats and inaction inertia," Journal of Economic Psychology, Elsevier, vol. 66(C), pages 22-32.
- Silva, Emmanuel Marques & Moreira, Rafael de Lacerda & Bortolon, Patricia Maria, 2023. "Mental Accounting and decision making: a systematic literature review," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 107(C).
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Keywords
Sales frame; Bundle; Free gift; Mental accounting; Reference price;All these keywords.
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