The effects of the online and offline purchase environment on consumer choice of familiar and unfamiliar brands
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DOI: 10.1016/j.ijresmar.2016.02.003
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- Bai, Yanzhuang & Li, Tingwu & Zheng, Chundong, 2022. "Is there any value in the online reviews of remedial satisfied customers? An empirical study in the hospitality industry," Journal of Retailing and Consumer Services, Elsevier, vol. 64(C).
- Hult, G. Tomas M. & Sharma, Pratyush Nidhi & Morgeson, Forrest V. & Zhang, Yufei, 2019. "Antecedents and Consequences of Customer Satisfaction: Do They Differ Across Online and Offline Purchases?," Journal of Retailing, Elsevier, vol. 95(1), pages 10-23.
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- Radka Bauerova, 2019. "Online Grocery Shopping Acceptance: The Impact on the Perception of New Technologies and Loyalty in Retailing," Central European Business Review, Prague University of Economics and Business, vol. 2019(3), pages 18-34.
- McClure, Clair & Seock, Yoo-Kyoung, 2020. "The role of involvement: Investigating the effect of brand's social media pages on consumer purchase intention," Journal of Retailing and Consumer Services, Elsevier, vol. 53(C).
- Mst. Samanta Nasrin & Ryo Sakiyama, 2022. "Impact of Brand Prominence on Customer Satisfaction: The Moderating Role of Online/Offline Environment," International Business Research, Canadian Center of Science and Education, vol. 15(4), pages 1-58, April.
- Verstraeten, Julie & Heeremans, Eva & Geuens, Maggie & Vermeir, Iris, 2023. "How online grocery shopping drives private label food purchases," Journal of Business Research, Elsevier, vol. 167(C).
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Keywords
Information; Accessibility–diagnosticity model; Brand familiarity; Shopping environment; Consumer choice; Familiar and unfamiliar brands;All these keywords.
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