Consumer responses to variety in product bundles: The moderating role of evaluation mode
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DOI: 10.1016/j.ijresmar.2013.03.005
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Cited by:
- Zhenhua Gao & Luyao Zhao & Hongjun Wang, 2022. "Supply Chain Coordination of Product and Service Bundling Based on Network Externalities," Sustainability, MDPI, vol. 14(13), pages 1-19, June.
- Reeti Agarwal, 2018. "Indian Customers’ Attitude Towards Bundling: A Basis for Classification and Targeting," Global Business Review, International Management Institute, vol. 19(2), pages 510-531, April.
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Keywords
Variety; Product bundles; Evaluation mode; Satiation;All these keywords.
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