IDEAS home Printed from https://ideas.repec.org/a/eee/ijrema/v28y2011i3p269-279.html
   My bibliography  Save this article

A review of the effect of cigarette advertising

Author

Listed:
  • Capella, Michael L.
  • Webster, Cynthia
  • Kinard, Brian R.

Abstract

Because of the inconsistency in the findings from past decades of research and the lack of consensus regarding the relationship between advertising exposure and cigarette consumption, the large body of extant research on the effectiveness of cigarette advertising has generated equivocal conclusions on this subject. Therefore, we conducted a comprehensive meta-analysis of cigarette advertising research to determine what impact, if any, cigarette advertising has on cigarette consumption. Unlike previous attempts to synthesize the cigarette advertising literature, this study examined three specific levels of the criterion (i.e., initiation, continuation, and brand behavior) rather than examining only aggregate consumption.

Suggested Citation

  • Capella, Michael L. & Webster, Cynthia & Kinard, Brian R., 2011. "A review of the effect of cigarette advertising," International Journal of Research in Marketing, Elsevier, vol. 28(3), pages 269-279.
    • Handle: RePEc:eee:ijrema:v:28:y:2011:i:3:p:269-279
    DOI: 10.1016/j.ijresmar.2011.05.002
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0167811611000498
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.ijresmar.2011.05.002?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Schneider, Lynne & Klein, Benjamin & Murphy, Kevin M, 1981. "Governmental Regulation of Cigarette Health Information," Journal of Law and Economics, University of Chicago Press, vol. 24(3), pages 575-612, December.
    2. Peles, Yoram, 1971. "Rates of Amortization of Advertising Expenditures," Journal of Political Economy, University of Chicago Press, vol. 79(5), pages 1032-1058, Sept.-Oct.
    3. Duffy, Martyn, 1995. "Advertising in demand systems for alcoholic drinks and tobacco: A comparative study," Journal of Policy Modeling, Elsevier, vol. 17(6), pages 557-577, December.
    4. Biener, L. & Albers, A.B., 2004. "Young Adults: Vulnerable New Targets of Tobacco Marketing," American Journal of Public Health, American Public Health Association, vol. 94(2), pages 326-330.
    5. Boush, David M & Friestad, Marian & Rose, Gregory M, 1994. "Adolescent Skepticism toward TV Advertising and Knowledge of Advertiser Tactics," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 21(1), pages 165-175, June.
    6. Theodore Keeler & Teh-wei Hu & Michael Ong & Hai-Yen Sung, 2004. "The US National Tobacco Settlement: the effects of advertising and price changes on cigarette consumption," Applied Economics, Taylor & Francis Journals, vol. 36(15), pages 1623-1629.
    7. Pechmann, Cornelia & Ratneshwar, S, 1994. "The Effects of Antismoking and Cigarette Advertising on Young Adolescents' Perceptions of Peers Who Smoke," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 21(2), pages 236-251, September.
    8. Gallet, Craig & Agarwal, Rajshree, 1999. "The Gradual Response of Cigarette Demand to Health Information," Bulletin of Economic Research, Wiley Blackwell, vol. 51(3), pages 259-265, July.
    9. Mowery, P.D. & Farrelly, M.C. & Haviland, M.L. & Gable, J.M. & Wells, H.E., 2004. "Progression to Established Smoking among US Youths," American Journal of Public Health, American Public Health Association, vol. 94(2), pages 331-337.
    10. Larry V. Hedges, 1982. "Fitting Categorical Models to Effect Sizes from a Series of Experiments," Journal of Educational and Behavioral Statistics, , vol. 7(2), pages 119-137, June.
    11. Boyd, Roy & Seldon, Barry J., 1990. "The fleeting effect of advertising : Empirical evidence from a case study," Economics Letters, Elsevier, vol. 34(4), pages 375-379, December.
    12. Lester G. Telser, 1962. "Advertising and Cigarettes," Journal of Political Economy, University of Chicago Press, vol. 70(5), pages 471-471.
    13. Charlton, Anne & Blair, Valerie, 1989. "Predicting the onset of smoking in boys and girls," Social Science & Medicine, Elsevier, vol. 29(7), pages 813-818, January.
    14. McGuinness, Tony & Cowling, Keith, 1975. "Advertising and the aggregate demand for cigarettes," European Economic Review, Elsevier, vol. 6(3), pages 311-328, July.
    15. Biener, L. & Albers, A.B., 2004. "Erratum: Young Adults: Vulnerable New Targets of Tobacco Marketing (American Journal of Public Health (2004) 94 (326-330))," American Journal of Public Health, American Public Health Association, vol. 94(5), pages 697-697.
    16. Nelson, Jon P., 2006. "Cigarette advertising regulation: A meta-analysis," International Review of Law and Economics, Elsevier, vol. 26(2), pages 195-226, June.
    17. An, L.C. & O'Malley, P.M. & Schulenberg, J.E. & Bachman, J.G. & Johnston, L.D., 1999. "Changes at the high end of risk in cigarette smoking among US high school seniors, 1976-1995," American Journal of Public Health, American Public Health Association, vol. 89(5), pages 699-705.
    18. Aitken, P. P. & Leathar, D. S. & O'Hagan, F. J., 1985. "Children's perceptions of advertisements for cigarettes," Social Science & Medicine, Elsevier, vol. 21(7), pages 785-797, January.
    19. Yoo, Changjo & MacInnis, Deborah, 2005. "The brand attitude formation process of emotional and informational ads," Journal of Business Research, Elsevier, vol. 58(10), pages 1397-1406, October.
    20. John, Deborah Roedder, 1999. "Consumer Socialization of Children: A Retrospective Look at Twenty-Five Years of Research," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 26(3), pages 183-213, December.
    21. Radfar, Mehran, 1985. "The effect of advertising on total consumption of cigarettes in the U.K. : A comment," European Economic Review, Elsevier, vol. 29(2), pages 225-231.
    22. Baltagi, Badi H & Levin, Dan, 1986. "Estimating Dynamic Demand for Cigarettes Using Panel Data: The Effects of Bootlegging, Taxation and Advertising Reconsidered," The Review of Economics and Statistics, MIT Press, vol. 68(1), pages 148-155, February.
    23. Seldon, Barry J & Doroodian, Khosrow, 1989. "A Simultaneous Model of Cigarette Advertising: Effects on Demand and Industry Response to Public Policy," The Review of Economics and Statistics, MIT Press, vol. 71(4), pages 673-677, November.
    24. Lewit, Eugene M & Coate, Douglas & Grossman, Michael, 1981. "The Effects of Government Regulation on Teenage Smoking," Journal of Law and Economics, University of Chicago Press, vol. 24(3), pages 545-569, December.
    25. Witt, Stephen F & Pass, Christopher L, 1981. "The Effects of Health Warnings and Advertising on the Demand for Cigarettes," Scottish Journal of Political Economy, Scottish Economic Society, vol. 28(1), pages 86-91, February.
    26. Hamilton, James L, 1972. "The Demand for Cigarettes: Advertising, the Health Scare, and the Cigarette Advertising Ban," The Review of Economics and Statistics, MIT Press, vol. 54(4), pages 401-411, November.
    27. Goldberg, Marvin E., 2003. "Correlation, Causation, and Smoking Initiation among Youths," Journal of Advertising Research, Cambridge University Press, vol. 43(4), pages 431-440, December.
    28. Pechmann, Cornelia & Knight, Susan J, 2002. "An Experimental Investigation of the Joint Effects of Advertising and Peers on Adolescents' Beliefs and Intentions about Cigarette Consumption," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 29(1), pages 5-19, June.
    29. Craig A. Gallet & John A. List, 2003. "Cigarette demand: a meta‐analysis of elasticities," Health Economics, John Wiley & Sons, Ltd., vol. 12(10), pages 821-835, October.
    30. Hoek, Janet, 2004. "Tobacco promotion restrictions: ironies and unintended consequences," Journal of Business Research, Elsevier, vol. 57(11), pages 1250-1257, November.
    31. Franke, George R., 1994. "U.S. cigarette demand, 1961-1990: Econometric issues, evidence, and implications," Journal of Business Research, Elsevier, vol. 30(1), pages 33-41, May.
    32. Dusenbury, L. & Kerner, J.F. & Baker, E. & Botvin, G. & James-Ortiz, S. & Zauber, A., 1992. "Predictors of smoking prevalence among New York Latino youth," American Journal of Public Health, American Public Health Association, vol. 82(1), pages 55-58.
    33. Khosrow Doroodian & Barry J. Seldon, 1991. "Advertising and Cigarette Consumption," Eastern Economic Journal, Eastern Economic Association, vol. 17(3), pages 359-366, Jul-Sep.
    34. Fern, Edward F & Monroe, Kent B, 1996. "Effect-Size Estimates: Issues and Problems in Interpretation," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 23(2), pages 89-105, September.
    35. Chapman, S. & Fitzgerald, B., 1982. "Brand preference and advertising recall in adolescent smokers: Some implications for health promotion," American Journal of Public Health, American Public Health Association, vol. 72(5), pages 491-494.
    36. Saffer, Henry & Chaloupka, Frank, 2000. "The effect of tobacco advertising bans on tobacco consumption," Journal of Health Economics, Elsevier, vol. 19(6), pages 1117-1137, November.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. André Bonfrer & Pradeep K. Chintagunta & John H. Roberts & David Corkindale, 2020. "Assessing the Sales Impact of Plain Packaging Regulation for Cigarettes: Evidence from Australia," Marketing Science, INFORMS, vol. 39(1), pages 234-252, January.
    2. Andrea Schöndeling & Alexa B. Burmester & Alexander Edeling & André Marchand & Michel Clement, 2023. "Marvelous advertising returns? A meta-analysis of advertising elasticities in the entertainment industry," Journal of the Academy of Marketing Science, Springer, vol. 51(5), pages 1019-1045, September.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Blecher, Evan, 2008. "The impact of tobacco advertising bans on consumption in developing countries," Journal of Health Economics, Elsevier, vol. 27(4), pages 930-942, July.
    2. Rajeev K. Goel & Michael A. Nelson, 2006. "The Effectiveness of Anti‐Smoking Legislation: A Review," Journal of Economic Surveys, Wiley Blackwell, vol. 20(3), pages 325-355, July.
    3. George Donatos, 2004. "Advertising, Anti-smoking Campaign And Cigarette Consumption In Greece," European Research Studies Journal, European Research Studies Journal, vol. 0(3-4), pages 3-16.
    4. Rajeev Goel, 2011. "Persistence of cigarette advertising across media and smoking rates," Applied Economics Letters, Taylor & Francis Journals, vol. 18(7), pages 611-619.
    5. Saffer, Henry & Chaloupka, Frank, 2000. "The effect of tobacco advertising bans on tobacco consumption," Journal of Health Economics, Elsevier, vol. 19(6), pages 1117-1137, November.
    6. Massimo Motta, 2013. "Advertising bans," SERIEs: Journal of the Spanish Economic Association, Springer;Spanish Economic Association, vol. 4(1), pages 61-81, March.
    7. Goel, Rajeev K., 2009. "Cigarette advertising and U.S. cigarette demand: A policy assessment," Journal of Policy Modeling, Elsevier, vol. 31(3), pages 351-357, May.
    8. Craig A. Gallet, 2006. "Health information and cigarette consumption: supply and spatial considerations," Empirica, Springer;Austrian Institute for Economic Research;Austrian Economic Association, vol. 33(1), pages 35-47, March.
    9. Yan Lu & Debanjan Mitra & David Musto & Sugata Ray, 2020. "Can Brands Circumvent Marketing Regulations? Exploiting Umbrella Branding in Financial Markets," Marketing Science, INFORMS, vol. 39(1), pages 71-91, January.
    10. Nelson, Jon P., 2006. "Cigarette advertising regulation: A meta-analysis," International Review of Law and Economics, Elsevier, vol. 26(2), pages 195-226, June.
    11. Khosrow Doroodian & Barry J. Seldon, 1991. "Advertising and Cigarette Consumption," Eastern Economic Journal, Eastern Economic Association, vol. 17(3), pages 359-366, Jul-Sep.
    12. Tauras, John A. & Chaloupka, Frank J. & Emery, Sherry, 2005. "The impact of advertising on nicotine replacement therapy demand," Social Science & Medicine, Elsevier, vol. 60(10), pages 2351-2358, May.
    13. Galinato, Gregmar I. & Olanie, Aaron Z. & Yoder, Jonathan K., 2017. "The Trade and Health Effects of Tobacco Regulations," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 42(3), September.
    14. Rossitza B. Wooster & Craig A. Gallet, 2005. "Settling the Smoke: Public Policy and Shareholder Wealth in the Cigarette Industry," Contemporary Economic Policy, Western Economic Association International, vol. 23(2), pages 211-223, April.
    15. Craig A. Gallet, 2003. "Advertising and Restrictions in the Cigarette Industry: Evidence of State‐by‐State Variation," Contemporary Economic Policy, Western Economic Association International, vol. 21(3), pages 338-348, July.
    16. Rosemary Avery & Donald Kenkel & Dean Lillard & Alan Mathios, 2007. "Regulating advertisements: the case of smoking cessation products," Journal of Regulatory Economics, Springer, vol. 31(2), pages 185-208, April.
    17. Göhlmann, Silja & Schmidt, Christoph M., 2008. "Smoking in Germany: Stylized Facts, Behavioral Models, and Health Policy," Ruhr Economic Papers 64, RWI - Leibniz-Institut für Wirtschaftsforschung, Ruhr-University Bochum, TU Dortmund University, University of Duisburg-Essen.
    18. Caroline Elliott & Yingqi Wei & Pamela Lenton, 2010. "The Effect Of Government Policy On Tobacco Advertising Strategies," Bulletin of Economic Research, Wiley Blackwell, vol. 62(3), pages 243-258, July.
    19. Lewit, Eugene M. & Coate, Douglas, 1982. "The potential for using excise taxes to reduce smoking," Journal of Health Economics, Elsevier, vol. 1(2), pages 121-145, August.
    20. Henry Saffer & Frank Chaloupka, 1999. "Tobacco Advertising: Economic Theory and International Evidence," NBER Working Papers 6958, National Bureau of Economic Research, Inc.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:ijrema:v:28:y:2011:i:3:p:269-279. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: https://www.journals.elsevier.com/international-journal-of-research-in-marketing/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.