Sound symbolism effects across languages: Implications for global brand names
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DOI: 10.1016/j.ijresmar.2012.03.002
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References listed on IDEAS
- Abel, Gregory A. & Glinert, Lewis H., 2008. "Chemotherapy as language: Sound symbolism in cancer medication names," Social Science & Medicine, Elsevier, vol. 66(8), pages 1863-1869, April.
- Tina M. Lowrey & L. J. Shrum, 2007. "Phonetic Symbolism and Brand Name Preference," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 34(3), pages 406-414, June.
- Luna, David & Peracchio, Laura A, 2001. "Moderators of Language Effects in Advertising to Bilinguals: A Psycholinguistic Approach," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 28(2), pages 284-295, September.
- David Luna & Torsten Ringberg & Laura A. Peracchio, 2008. "One Individual, Two Identities: Frame Switching among Biculturals," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 35(2), pages 279-293, March.
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Cited by:
- Zolfagharian, Mohammadali & Ulusoy, Ebru, 2017. "Inter-Generational Pendula (IGP): Toward a theory of immigrant identity, materialism and religiosity," International Journal of Research in Marketing, Elsevier, vol. 34(3), pages 678-693.
- Anker, Thomas Boysen, 2017. "Corporate democratic nation-building: Reflections on the constructive role of businesses in fostering global democracy," European Management Journal, Elsevier, vol. 35(1), pages 1-7.
- Baxter, Stacey M. & Kulczynski, Alicia & Ilicic, Jasmina, 2014. "Revisiting the automaticity of phonetic symbolism effects," International Journal of Research in Marketing, Elsevier, vol. 31(4), pages 448-451.
- Jose A. Martinez, 2013. "Do names matter? The influence of names on perception about professionals in Spain," Economics and Business Letters, Oviedo University Press, vol. 2(2), pages 66-74.
- Mansur Khamitov & Marina Puzakova, 2022. "Possessive brand names in brand preferences and choice: the role of inferred control," Journal of the Academy of Marketing Science, Springer, vol. 50(5), pages 1032-1051, September.
- Lynch, John G. & Bradlow, Eric T. & Huber, Joel C. & Lehmann, Donald R., 2015. "Reflections on the replication corner: In praise of conceptual replications," International Journal of Research in Marketing, Elsevier, vol. 32(4), pages 333-342.
- Jun, Yesel & Lee, Hyunju, 2022. "A sound brand identity design: The interplay between sound symbolism and typography on brand attitude and memory," Journal of Retailing and Consumer Services, Elsevier, vol. 64(C).
- Daniel Kaimann & Clarissa Laura Maria Spiess Bru, 2023. "Sounds too Feminine? Brand Gender and The Impact on Professional Critics," Working Papers Dissertations 107, Paderborn University, Faculty of Business Administration and Economics.
- Baxter, Stacey & Lowrey, Tina, 2014. "Examining children's preference for phonetically manipulated brand names across two English accent groups," International Journal of Research in Marketing, Elsevier, vol. 31(1), pages 122-124.
- Alicia Kulczynski & Stacey Brennan & Jasmina Ilicic, 2021. "A spokesperson with any name won’t be as charming: the phonetic effect of spokesperson name and gender on personality evaluations," Journal of Brand Management, Palgrave Macmillan, vol. 28(2), pages 221-239, March.
- Motoki, Kosuke & Pathak, Abhishek, 2022. "Articulatory global branding: Generalizability, modulators, and mechanisms of the in-out effect in non-WEIRD consumers," Journal of Business Research, Elsevier, vol. 149(C), pages 231-239.
- Stacey Baxter & Jasmina Ilicic & Alicia Kulczynski, 2015. "What’s in a name? Examining the effect of phonetic fit between spokesperson name and product attributes on source credibility," Marketing Letters, Springer, vol. 26(4), pages 525-534, December.
- Kuehnl, Christina & Mantau, Alexandra, 2013. "Same sound, same preference? Investigating sound symbolism effects in international brand names," International Journal of Research in Marketing, Elsevier, vol. 30(4), pages 417-420.
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Keywords
Phonetic symbolism; Sound symbolism; Brand names; Psycholinguistics;All these keywords.
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