Agent-based modeling in marketing: Guidelines for rigor
Author
Abstract
Suggested Citation
DOI: 10.1016/j.ijresmar.2011.04.002
Download full text from publisher
As the access to this document is restricted, you may want to search for a different version of it.
References listed on IDEAS
- Gilbert, Nigel & Jager, Wander & Deffuant, Guillaume & Adjali, Iqbal, 2007. "Complexities in markets: Introduction to the special issue," Journal of Business Research, Elsevier, vol. 60(8), pages 813-815, August.
- Tal Garber & Jacob Goldenberg & Barak Libai & Eitan Muller, 2004. "From Density to Destiny: Using Spatial Dimension of Sales Data for Early Prediction of New Product Success," Marketing Science, INFORMS, vol. 23(3), pages 419-428, August.
- LeBaron, Blake, 2000. "Agent-based computational finance: Suggested readings and early research," Journal of Economic Dynamics and Control, Elsevier, vol. 24(5-7), pages 679-702, June.
- Wilkinson, Ian & Young, Louise, 2002. "On cooperating: firms, relations and networks," Journal of Business Research, Elsevier, vol. 55(2), pages 123-132, February.
- Barr, Jason & Saraceno, Francesco, 2002.
"A computational theory of the firm,"
Journal of Economic Behavior & Organization, Elsevier, vol. 49(3), pages 345-361, November.
- Jason Barr & Francesco Saraceno, 2002. "A Computational Theory of the Firm," Post-Print hal-03597701, HAL.
- Jason Barr & Francesco Saraceno, 2002. "A Computational Theory of the Firm," SciencePo Working papers Main hal-03597701, HAL.
- W. Brian Arthur, 1994. "Inductive Reasoning, Bounded Rationality and the Bar Problem," Working Papers 94-03-014, Santa Fe Institute.
- Frank M. Bass, 1969. "A New Product Growth for Model Consumer Durables," Management Science, INFORMS, vol. 15(5), pages 215-227, January.
- David F. Midgley & Robert E. Marks & Lee C. Cooper, 1997.
"Breeding Competitive Strategies,"
Management Science, INFORMS, vol. 43(3), pages 257-275, March.
- David F. Midgley & Robert E. Marks & Lee G. Cooper, 1995. "Breeding Competitive Strategies," Working Papers 95-06-052, Santa Fe Institute.
- Goldenberg, Jacob & Libai, Barak & Muller, Eitan, 2010. "The chilling effects of network externalities," International Journal of Research in Marketing, Elsevier, vol. 27(1), pages 4-15.
- John H. Miller & Scott E. Page, 2007. "Social Science in Between, from Complex Adaptive Systems: An Introduction to Computational Models of Social Life," Introductory Chapters, in: Complex Adaptive Systems: An Introduction to Computational Models of Social Life, Princeton University Press.
- Berger, Thomas, 2001. "Agent-based spatial models applied to agriculture: a simulation tool for technology diffusion, resource use changes and policy analysis," Agricultural Economics, Blackwell, vol. 25(2-3), pages 245-260, September.
- Alison Heppenstall & Andrew Evans & Mark Birkin, 2006. "Using Hybrid Agent-Based Systems to Model Spatially-Influenced Retail Markets," Journal of Artificial Societies and Social Simulation, Journal of Artificial Societies and Social Simulation, vol. 9(3), pages 1-2.
- Christophe Van den Bulte & Yogesh V. Joshi, 2007. "New Product Diffusion with Influentials and Imitators," Marketing Science, INFORMS, vol. 26(3), pages 400-421, 05-06.
- Hazhir Rahmandad & John Sterman, 2008. "Heterogeneity and Network Structure in the Dynamics of Diffusion: Comparing Agent-Based and Differential Equation Models," Management Science, INFORMS, vol. 54(5), pages 998-1014, May.
- J. Gareth Polhill & Dawn C. Parker & Daniel Brown & Volker Grimm, 2008. "Using the ODD Protocol for Describing Three Agent-Based Social Simulation Models of Land-Use Change," Journal of Artificial Societies and Social Simulation, Journal of Artificial Societies and Social Simulation, vol. 11(2), pages 1-3.
- Tay, Nicholas S.P. & Lusch, Robert F., 2005. "A preliminary test of Hunt's General Theory of Competition: using artificial adaptive agents to study complex and ill-defined environments," Journal of Business Research, Elsevier, vol. 58(9), pages 1155-1168, September.
- Arthur, W Brian, 1994. "Inductive Reasoning and Bounded Rationality," American Economic Review, American Economic Association, vol. 84(2), pages 406-411, May.
- Goldenberg, J & Libai, B & Solomon, S & Jan, N & Stauffer, D, 2000. "Marketing percolation," Physica A: Statistical Mechanics and its Applications, Elsevier, vol. 284(1), pages 335-347.
- R. W. Conway & B. M. Johnson & W. L. Maxwell, 1959. "Some Problems of Digital Systems Simulation," Management Science, INFORMS, vol. 6(1), pages 92-110, October.
- Garcia, Rosanna & Rummel, Paul & Hauser, John, 2007. "Validating agent-based marketing models through conjoint analysis," Journal of Business Research, Elsevier, vol. 60(8), pages 848-857, August.
- Daniel G. Brown & Rick Riolo & Derek T. Robinson & Michael North & William Rand, 2005. "Spatial process and data models: Toward integration of agent-based models and GIS," Journal of Geographical Systems, Springer, vol. 7(1), pages 25-47, October.
- John H. Miller, 1998. "Active Nonlinear Tests (ANTs) of Complex Simulation Models," Management Science, INFORMS, vol. 44(6), pages 820-830, June.
- Hill, Ronald Paul & Watkins, Alison, 2009. "The profit implications of altruistic versus egoistic orientations for business-to-business exchanges," International Journal of Research in Marketing, Elsevier, vol. 26(1), pages 52-59.
- Michael Prietula & Kathleen Carley & Les Gasser (ed.), 1998. "Simulating Organizations: Computational Models of Institutions and Groups," MIT Press Books, The MIT Press, edition 1, volume 1, number 026266108x, December.
- John H. Miller & Scott E. Page, 2007. "Complexity in Social Worlds, from Complex Adaptive Systems: An Introduction to Computational Models of Social Life," Introductory Chapters, in: Complex Adaptive Systems: An Introduction to Computational Models of Social Life, Princeton University Press.
- Delre, S.A. & Jager, W. & Bijmolt, T.H.A. & Janssen, M.A., 2007. "Targeting and timing promotional activities: An agent-based model for the takeoff of new products," Journal of Business Research, Elsevier, vol. 60(8), pages 826-835, August.
- Duncan J. Watts & Peter Sheridan Dodds, 2007. "Influentials, Networks, and Public Opinion Formation," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 34(4), pages 441-458, May.
- Joshua M. Epstein & Robert L. Axtell, 1996. "Growing Artificial Societies: Social Science from the Bottom Up," MIT Press Books, The MIT Press, edition 1, volume 1, number 0262550253, December.
Most related items
These are the items that most often cite the same works as this one and are cited by the same works as this one.- William Rand & Roland T. Rust & Min Kim, 2018. "Complex systems: marketing’s new frontier," AMS Review, Springer;Academy of Marketing Science, vol. 8(3), pages 111-127, December.
- Elmar Kiesling & Markus Günther & Christian Stummer & Lea Wakolbinger, 2012. "Agent-based simulation of innovation diffusion: a review," Central European Journal of Operations Research, Springer;Slovak Society for Operations Research;Hungarian Operational Research Society;Czech Society for Operations Research;Österr. Gesellschaft für Operations Research (ÖGOR);Slovenian Society Informatika - Section for Operational Research;Croatian Operational Research Society, vol. 20(2), pages 183-230, June.
- Nejad, Mohammad G. & Amini, Mehdi & Babakus, Emin, 2015. "Success Factors in Product Seeding: The Role of Homophily," Journal of Retailing, Elsevier, vol. 91(1), pages 68-88.
- Peres, Renana & Muller, Eitan & Mahajan, Vijay, 2010. "Innovation diffusion and new product growth models: A critical review and research directions," International Journal of Research in Marketing, Elsevier, vol. 27(2), pages 91-106.
- Flaminio Squazzoni, 2010. "The impact of agent-based models in the social sciences after 15 years of incursions," History of Economic Ideas, Fabrizio Serra Editore, Pisa - Roma, vol. 18(2), pages 197-234.
- Amini, Mehdi & Wakolbinger, Tina & Racer, Michael & Nejad, Mohammad G., 2012. "Alternative supply chain production–sales policies for new product diffusion: An agent-based modeling and simulation approach," European Journal of Operational Research, Elsevier, vol. 216(2), pages 301-311.
- Anna Borawska & Malgorzata Latuszynska, 2020. "Incorporating Neuroscience Data into Agent-Based Simulation Models of Buyer Behavior," European Research Studies Journal, European Research Studies Journal, vol. 0(4), pages 1197-1212.
- William Rand & Christian Stummer, 2021. "Agent‐based modeling of new product market diffusion: an overview of strengths and criticisms," Annals of Operations Research, Springer, vol. 305(1), pages 425-447, October.
- Andrew W. Bausch, 2014. "Evolving intergroup cooperation," Computational and Mathematical Organization Theory, Springer, vol. 20(4), pages 369-393, December.
- Held, Fabian P. & Wilkinson, Ian F. & Marks, Robert E. & Young, Louise, 2014. "Agent-based Modelling, a new kind of research," Australasian marketing journal, Elsevier, vol. 22(1), pages 4-14.
- Malgorzata Latuszynska & Agata Wawrzyniak & Barbara Wasikowska & Fatimah Furaji, 2012. "Application of rough sets to identify the behavior rules of consumer for the purposes of multi-agent simulation model (Zastosowanie zbiorow przyblizonych do wykrywania regul zachowania konsumentow na ," Problemy Zarzadzania, University of Warsaw, Faculty of Management, vol. 10(38), pages 104-123.
- Abedi, Vahideh Sadat, 2019. "Compartmental diffusion modeling: Describing customer heterogeneity & communication network to support decisions for new product introductions," Physica A: Statistical Mechanics and its Applications, Elsevier, vol. 536(C).
- Ding, Fei & Liu, Yun, 2009. "A decision theoretical approach for diffusion promotion," Physica A: Statistical Mechanics and its Applications, Elsevier, vol. 388(17), pages 3572-3580.
- Laciana, Carlos E. & Rovere, Santiago L. & Podestá, Guillermo P., 2013. "Exploring associations between micro-level models of innovation diffusion and emerging macro-level adoption patterns," Physica A: Statistical Mechanics and its Applications, Elsevier, vol. 392(8), pages 1873-1884.
- Nicholas Valcourt & Jeffrey Walters & Amy Javernick-Will & Karl Linden & Betelhem Hailegiorgis, 2020. "Understanding Rural Water Services as a Complex System: An Assessment of Key Factors as Potential Leverage Points for Improved Service Sustainability," Sustainability, MDPI, vol. 12(3), pages 1-17, February.
- Delli Gatti,Domenico & Fagiolo,Giorgio & Gallegati,Mauro & Richiardi,Matteo & Russo,Alberto (ed.), 2018. "Agent-Based Models in Economics," Cambridge Books, Cambridge University Press, number 9781108400046, January.
- Gadi Fibich & Ro'i Gibori, 2010. "Aggregate Diffusion Dynamics in Agent-Based Models with a Spatial Structure," Operations Research, INFORMS, vol. 58(5), pages 1450-1468, October.
- Nan Lu, 2018. "La modélisation de l’indice CAC 40 avec un modèle basé agent," Erudite Ph.D Dissertations, Erudite, number ph18-02 edited by François Legendre.
- Adão, Luiz F.S. & Silveira, Douglas & Ely, Regis A. & Cajueiro, Daniel O., 2022. "The impacts of interest rates on banks’ loan portfolio risk-taking," Journal of Economic Dynamics and Control, Elsevier, vol. 144(C).
- Goldenberg, Jacob & Libai, Barak & Muller, Eitan, 2010. "The chilling effects of network externalities," International Journal of Research in Marketing, Elsevier, vol. 27(1), pages 4-15.
Corrections
All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:ijrema:v:28:y:2011:i:3:p:181-193. See general information about how to correct material in RePEc.
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: https://www.journals.elsevier.com/international-journal-of-research-in-marketing/ .
Please note that corrections may take a couple of weeks to filter through the various RePEc services.