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Crafting an environment to foster integration in new product teams

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  • Im, Subin
  • Nakata, Cheryl

Abstract

The integration of functionally diverse members in new product teams is a long-standing managerial challenge. This study addresses two questions to help meet this challenge: 1) how can the environment around teams be crafted to foster integration, and 2) does integration help teams to create superior or more advantageous new products? Based on a survey of 206 cross-functional new product teams, we learned that certain environmental factors (market-oriented reward system, planning process formalization, managerial encouragement to take risks, and managerial involvement in new product projects) facilitate integration in teams, which, in turn, leads to the creation of superior or more advantageous new products.

Suggested Citation

  • Im, Subin & Nakata, Cheryl, 2008. "Crafting an environment to foster integration in new product teams," International Journal of Research in Marketing, Elsevier, vol. 25(3), pages 164-172.
    • Handle: RePEc:eee:ijrema:v:25:y:2008:i:3:p:164-172
    DOI: 10.1016/j.ijresmar.2007.11.001
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    References listed on IDEAS

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    Cited by:

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    2. Becker, Jan U. & Greve, Goetz & Albers, Sönke, 2009. "The impact of technological and organizational implementation of CRM on customer acquisition, maintenance, and retention," International Journal of Research in Marketing, Elsevier, vol. 26(3), pages 207-215.
    3. Ommen, Nils O. & Blut, Markus & Backhaus, Christof & Woisetschläger, David M., 2016. "Toward a better understanding of stakeholder participation in the service innovation process: More than one path to success," Journal of Business Research, Elsevier, vol. 69(7), pages 2409-2416.
    4. Duncan Simester & Juanjuan Zhang, 2010. "Why Are Bad Products So Hard to Kill?," Management Science, INFORMS, vol. 56(7), pages 1161-1179, July.
    5. Homburg, Christian & Kuehnl, Christina, 2014. "Is the more always better? A comparative study of internal and external integration practices in new product and new service development," Journal of Business Research, Elsevier, vol. 67(7), pages 1360-1367.
    6. Christian Homburg & Dominik M. Wielgos, 2022. "The value relevance of digital marketing capabilities to firm performance," Journal of the Academy of Marketing Science, Springer, vol. 50(4), pages 666-688, July.
    7. Katharina Fellnhofer, 2017. "Facilitating entrepreneurial discovery in smart specialisation via stakeholder participation within online mechanisms for knowledge-based policy advice," Cogent Business & Management, Taylor & Francis Journals, vol. 4(1), pages 1296802-129, January.

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