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Organic growth and shareholder value: A case study of the insurance industry

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  • Kling, Gerhard
  • Ghobadian, Abby
  • O'Regan, Nicholas

Abstract

This paper examines organic growth and its impact on shareholder value creation. At a conceptual level, organic and external growth are readily defined; yet, at a practical level, decomposing revenue growth into its constituent elements presents methodological challenges. We develop a method to decompose revenue growth into organic growth, external growth, exchange rate effects, and under- or outperformance. Using extensive data from three insurance companies, AXA, Generali and ING, we analyzed the period from 1995 to 2005. Exchange rate effects were of minor importance, unless companies entered markets at inopportune times. Primarily, the findings indicate that only organic revenue growth enhanced shareholder value. Therefore, managers should focus on marketing as a key driver of organic growth to create value.

Suggested Citation

  • Kling, Gerhard & Ghobadian, Abby & O'Regan, Nicholas, 2009. "Organic growth and shareholder value: A case study of the insurance industry," International Journal of Research in Marketing, Elsevier, vol. 26(4), pages 276-283.
    • Handle: RePEc:eee:ijrema:v:26:y:2009:i:4:p:276-283
    DOI: 10.1016/j.ijresmar.2009.08.002
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    References listed on IDEAS

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    Cited by:

    1. Petrescu, Maria & O’Leary, Kathleen & Goldring, Deborah & Ben Mrad, Selima, 2018. "Incentivized reviews: Promising the moon for a few stars," Journal of Retailing and Consumer Services, Elsevier, vol. 41(C), pages 288-295.
    2. Thorbjørnsen, Helge & Dahlén, Micael, 2011. "Customer reactions to acquirer-dominant mergers and acquisitions," International Journal of Research in Marketing, Elsevier, vol. 28(4), pages 332-341.
    3. Edward Jones & Hao Li & Oluwagbenga Adamolekun, 2022. "Excess Cash Holdings, Stock Returns, and Investment Organicity: Evidence from UK Investment Announcements," Abacus, Accounting Foundation, University of Sydney, vol. 58(4), pages 603-647, December.

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