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Rise and fall of stars: Investigating the evolution of star status in professional team sports

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  • Yang, Yupin
  • Shi, Mengze

Abstract

This article describes an empirical study of the rise and fall of star athletes, using data from the National Basketball Association (NBA) from 1987 to 2008. We measure star status by the number and share of all-star votes, and we apply both Tobit regression and hazard models to investigate the determining factors for star status. We find that the attainment of star status begins with the athlete's exceptional individual performance. We also find that having won a championship in the past can have a long-lasting effect on a player's popularity. The popularity of an athlete depends on his team in two ways: the attainment of star status is associated with strong team performance, and star teammates can reinforce each other's popularity. Interestingly, whereas stars can move from a losing team to a winning team to extend their star life, a team change can be very risky for new stars. Our results also suggest that teams with a large fan base, winning records, and star players should leverage these assets in attracting and retaining star players.

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  • Yang, Yupin & Shi, Mengze, 2011. "Rise and fall of stars: Investigating the evolution of star status in professional team sports," International Journal of Research in Marketing, Elsevier, vol. 28(4), pages 352-366.
    • Handle: RePEc:eee:ijrema:v:28:y:2011:i:4:p:352-366
    DOI: 10.1016/j.ijresmar.2011.05.004
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    Cited by:

    1. Scott M. Kaplan, 2022. "Putting a price on popularity: Evidence from superstars in the National Basketball Association," Economic Inquiry, Western Economic Association International, vol. 60(3), pages 1357-1381, July.
    2. Eelco Kappe & Ashley Stadler Blank & Wayne S. DeSarbo, 2014. "A General Multiple Distributed Lag Framework for Estimating the Dynamic Effects of Promotions," Management Science, INFORMS, vol. 60(6), pages 1489-1510, June.
    3. Hofmann, Julian & Schnittka, Oliver & Johnen, Marius & Kottemann, Pascal, 2021. "Talent or popularity: What drives market value and brand image for human brands?," Journal of Business Research, Elsevier, vol. 124(C), pages 748-758.
    4. Foutz, Natasha Zhang, 2017. "Entertainment Marketing," Foundations and Trends(R) in Marketing, now publishers, vol. 10(4), pages 215-333, October.
    5. Daniel H. Weinberg, 2016. "Talent Recruitment and Firm Performance," Journal of Sports Economics, , vol. 17(8), pages 832-862, December.

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