Rise and fall of stars: Investigating the evolution of star status in professional team sports
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DOI: 10.1016/j.ijresmar.2011.05.004
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Cited by:
- Scott M. Kaplan, 2022. "Putting a price on popularity: Evidence from superstars in the National Basketball Association," Economic Inquiry, Western Economic Association International, vol. 60(3), pages 1357-1381, July.
- Eelco Kappe & Ashley Stadler Blank & Wayne S. DeSarbo, 2014. "A General Multiple Distributed Lag Framework for Estimating the Dynamic Effects of Promotions," Management Science, INFORMS, vol. 60(6), pages 1489-1510, June.
- Hofmann, Julian & Schnittka, Oliver & Johnen, Marius & Kottemann, Pascal, 2021. "Talent or popularity: What drives market value and brand image for human brands?," Journal of Business Research, Elsevier, vol. 124(C), pages 748-758.
- Foutz, Natasha Zhang, 2017. "Entertainment Marketing," Foundations and Trends(R) in Marketing, now publishers, vol. 10(4), pages 215-333, October.
- Daniel H. Weinberg, 2016. "Talent Recruitment and Firm Performance," Journal of Sports Economics, , vol. 17(8), pages 832-862, December.
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Keywords
Celebrity brand; Star athletes; Sports marketing; Tobit regression; Hazard model;All these keywords.
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