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Timely access to health care: Customer-focused resource allocation in a hospital network

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  • Govind, Rahul
  • Chatterjee, Rabikar
  • Mittal, Vikas

Abstract

This research focuses on the allocation of available hospital resources to different disease types to better serve the needs of patients. The proposed method examines a network of hospitals in a geographical area and determines the proportion of resources that each hospital should devote to different disease classes. The objective is to maximize the customer's utility (specifically, speed of access to medical care) rather than private profit. The approach accounts for the spatio-temporal pattern of disease incidence within the geographic area, and it incorporates the driving distance to a hospital as well as the types of roads in determining travel time. The application focuses on the Greater Los Angeles area, consisting of 525 ZIP codes. Results show a significant shortage of available bed-days for diseases related to socio-economic status, especially in the center-city area.

Suggested Citation

  • Govind, Rahul & Chatterjee, Rabikar & Mittal, Vikas, 2008. "Timely access to health care: Customer-focused resource allocation in a hospital network," International Journal of Research in Marketing, Elsevier, vol. 25(4), pages 294-300.
    • Handle: RePEc:eee:ijrema:v:25:y:2008:i:4:p:294-300
    DOI: 10.1016/j.ijresmar.2008.07.005
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    2. Benning, Tim M. & Dellaert, Benedict G.C., 2013. "Paying more for faster care? Individuals' attitude toward price-based priority access in health care," Social Science & Medicine, Elsevier, vol. 84(C), pages 119-128.
    3. Jianwei Deng & Sibo Huang & Liuan Wang & Wenhao Deng & Tianan Yang, 2022. "Conceptual Framework for Smart Health: A Multi-Dimensional Model Using IPO Logic to Link Drivers and Outcomes," IJERPH, MDPI, vol. 19(24), pages 1-22, December.
    4. Ruba Aljafari & Franck Soh & Pankaj Setia & Ritu Agarwal, 2024. "The local environment matters: Evidence from digital healthcare services for patient engagement," Journal of the Academy of Marketing Science, Springer, vol. 52(5), pages 1343-1365, October.
    5. Muhammed Ziya Paköz & Mehmet Ali Yüzer, 2014. "Determinants of Access to Healthcare: A Survey in Istanbul," ERSA conference papers ersa14p1390, European Regional Science Association.
    6. Stremersch, Stefan, 2008. "Health and marketing: The emergence of a new field of research," International Journal of Research in Marketing, Elsevier, vol. 25(4), pages 229-233.
    7. Manuel Hermosilla & Jian Ni & Haizhong Wang & Jin Zhang, 2023. "Leveraging the E-commerce footprint for the surveillance of healthcare utilization," Health Care Management Science, Springer, vol. 26(4), pages 604-625, December.

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