Publication, Citation, Career Development, and Recent Trends: Empirical Evidence for Quantitative Marketing Researchers
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DOI: 10.1007/s40547-014-0033-9
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- Stijn M. J. van Osselaer & Sarah Lim, 2019. "Research productivity of faculty at 30 leading marketing departments," Marketing Letters, Springer, vol. 30(2), pages 121-137, June.
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Keywords
Quantitative marketing; Consumer behavior; Research productivity; Publication; Citation; Promotion and tenure; School ranking;All these keywords.
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