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Moderating Effects of Trust on Environmentally Significant Behavior in Korea

Author

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  • Seong-Gin Moon

    (Department of Public Administration, Inha University, Inharo100, Nam-gu, Incheon 402-751, Korea)

  • Seong Young Jeong

    (Graduate School of Governance, Sungkyunkwan University, Seoul 03063, Korea)

  • Yongrok Choi

    (International Trade Department, Inha University, Inharo100, Nam-gu, Incheon 402-751, Korea)

Abstract

To treat environmental problems and to seek sustainable development, voluntary and cooperative efforts, which is really against the traditional mentality with the emphasis on the individual competitive optimization, became the key to maintain the sustainability of complex social and ecological systems. To understand the cooperative and voluntary individual’s environmentally significant behavior (ESB), this paper focuses on the role of trust, and assesses the effect of trust on the relationship between existing factors and ESB. A structural equation model (SEM) is constructed to estimate the moderating effects of trust on ESB in Korea. We found that people with a negative view on strict environmental regulations do not exhibit ESB and thus nudge policies could be much more effective than the forceful measure. It is noteworthy that public private partnership, as a kind of optimal trust, should be more promoted in the environmental protection policies.

Suggested Citation

  • Seong-Gin Moon & Seong Young Jeong & Yongrok Choi, 2017. "Moderating Effects of Trust on Environmentally Significant Behavior in Korea," Sustainability, MDPI, vol. 9(3), pages 1-19, March.
    • Handle: RePEc:gam:jsusta:v:9:y:2017:i:3:p:415-:d:92724
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    Cited by:

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    2. Therese Bjärstig, 2017. "Does Collaboration Lead to Sustainability? A Study of Public–Private Partnerships in the Swedish Mountains," Sustainability, MDPI, vol. 9(10), pages 1-22, September.
    3. Waqas Riaz & Sehrish Gul & Yoonseock Lee, 2023. "The Influence of Individual Cultural Value Differences on Pro-Environmental Behavior among International Students at Korean Universities," Sustainability, MDPI, vol. 15(5), pages 1-15, March.
    4. Sadegh Salehi & Audronė Telešienė & Zahra Pazokinejad, 2021. "Socio-Cultural Determinants and the Moderating Effect of Gender in Adopting Sustainable Consumption Behavior among University Students in Iran and Japan," Sustainability, MDPI, vol. 13(16), pages 1-14, August.
    5. Tiéfigué Pierrette Coulibaly & Jianguo Du & Daniel Diakité & Olivier Joseph Abban & Elvis Kouakou, 2021. "A Proposed Conceptual Framework on the Adoption of Sustainable Agricultural Practices: The Role of Network Contact Frequency and Institutional Trust," Sustainability, MDPI, vol. 13(4), pages 1-12, February.
    6. Md. Uzir Hossain Uzir & Abu Bakar Abdul Hamid & Ishraq Jerin & Ahmad Shaharudin Abdul Latiff & Ramayah Thurasamy, 2021. "Customer satisfaction and brand loyalty to electronic home appliances in Bangladesh: the contingent role of brand trust," SN Business & Economics, Springer, vol. 1(6), pages 1-35, June.
    7. Mirza Md Moyen Uddin, 2020. "Does financial development stimulate environmental sustainability? Evidence from a panel study of 115 countries," Business Strategy and the Environment, Wiley Blackwell, vol. 29(6), pages 2871-2889, September.
    8. Valeska V. Geldres-Weiss & Nathaniel P. Massa & Joaquín Monreal-Pérez, 2021. "Export Promotion Agencies’ Lived Turmoil, Response and Strategies in COVID-19 Times," Sustainability, MDPI, vol. 13(21), pages 1-24, November.
    9. Xiaojuan Rao & Hongliang Qiu & Alastair M. Morrison & Wei Wei & Xihua Zhang, 2022. "Predicting Private and Public Pro-Environmental Behaviors in Rural Tourism Contexts Using SEM and fsQCA: The Role of Destination Image and Relationship Quality," Land, MDPI, vol. 11(3), pages 1-30, March.
    10. Jain, Nikunj Kumar & Kaushik, Kapil & Choudhary, Piyush, 2021. "Sustainable perspectives on transportation: Public perception towards odd-even restrictive driving policy in Delhi, India," Transport Policy, Elsevier, vol. 106(C), pages 99-108.
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