IDEAS home Printed from https://ideas.repec.org/a/rnd/arimbr/v15y2023i2p57-69.html
   My bibliography  Save this article

Development, Validity and Reliability of a Questionnaire on Psychological Factors of Organic Food Consumption among Malaysian Adults

Author

Listed:
  • Nur Aqilah Amalina Jaafar
  • Norhasmah Sulaiman
  • Mohd Redzwan Sabran
  • Shamsul Azahari Zainal Badari

Abstract

People believe organic food is safer and healthier since it limits the use of synthetic chemicals as agricultural inputs, which has increased global demand for it. However, it has been reported that Malaysians' actual consumption of organic food is low, despite their great intention to do so. Much previous research has proposed trust in organic food labeling and certification as a potential cause of the intention-behavior gap. However, empirical data to support this view is still lacking. This study aims to develop and validate a questionnaire to assess Malaysians' intention and actual consumption of organic food, along with its factors, using the Theory of Planned Behavior (TPB) with trust as an additional construct. Before the study, the questionnaire was pre-tested for face validity by five expert panels. This cross-sectional study gathered 119 usable self-administered questionnaires completed by Malaysian adults aged 18 to 64. The construct validity was evaluated using exploratory factor analysis (EFA) with principal component analysis (PCA), and varimax rotation. There was a three-factor solution for the attitude construct namely health, food safety, and environmental concern, while only one-factor solution for subjective norm, perceived behavioral control, trust, intention, and actual consumption of organic food. Each construct had a minimum Cronbach's alpha of .70. The questionnaire is a valid and reliable instrument that can be used in larger study settings to further understand the psychological factors of organic food consumption among Malaysian adults to promote more sustainable food consumption in this nation.

Suggested Citation

  • Nur Aqilah Amalina Jaafar & Norhasmah Sulaiman & Mohd Redzwan Sabran & Shamsul Azahari Zainal Badari, 2023. "Development, Validity and Reliability of a Questionnaire on Psychological Factors of Organic Food Consumption among Malaysian Adults," Information Management and Business Review, AMH International, vol. 15(2), pages 57-69.
  • Handle: RePEc:rnd:arimbr:v:15:y:2023:i:2:p:57-69
    DOI: 10.22610/imbr.v15i2(I)SI.3417
    as

    Download full text from publisher

    File URL: https://ojs.amhinternational.com/index.php/imbr/article/view/3417/2170
    Download Restriction: no

    File URL: https://ojs.amhinternational.com/index.php/imbr/article/view/3417
    Download Restriction: no

    File URL: https://libkey.io/10.22610/imbr.v15i2(I)SI.3417?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Yadav, Rambalak & Pathak, Govind S., 2017. "Determinants of Consumers' Green Purchase Behavior in a Developing Nation: Applying and Extending the Theory of Planned Behavior," Ecological Economics, Elsevier, vol. 134(C), pages 114-122.
    2. Voon, Thomas Jan P. & Ngui, Kwang Sing & Agrawal, Anand, 2011. "Determinants of Willingness to Purchase Organic Food: An Exploratory Study Using Structural Equation Modeling," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 14(2), pages 1-18, May.
    3. Seong-Gin Moon & Seong Young Jeong & Yongrok Choi, 2017. "Moderating Effects of Trust on Environmentally Significant Behavior in Korea," Sustainability, MDPI, vol. 9(3), pages 1-19, March.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Shehawy, Yasser Moustafa & Agag, Gomaa & Alamoudi, Hawazen O. & Alharthi, Majed D. & Brown, Abraham & Labben, Thouraya Gherissi & Abdelmoety, Ziad H., 2024. "Cross-national differences in consumers’ willingness to pay (WTP) more for green hotels," Journal of Retailing and Consumer Services, Elsevier, vol. 77(C).

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Yawar Abbas Sandhu & Selvan a/l Perumal & Waida Irani Mohd Fauzi, 2019. "The Predictors and Consequences of Personal Norms in Context of Organic Food Among Pakistani Consumers," International Journal of Financial Research, International Journal of Financial Research, Sciedu Press, vol. 10(3), pages 314-336, May.
    2. Juraj Rašiæ & Boris Crnkoviæ & Marija Ham, 2024. "The influence of personal motives and personal norm on purchasing sustainable products," Zbornik radova Ekonomskog fakulteta u Rijeci/Proceedings of Rijeka Faculty of Economics, University of Rijeka, Faculty of Economics and Business, vol. 42(1), pages 167-196.
    3. Ruijie Zhu & Guojing Zhao & Zehai Long & Yangjie Huang & Zhaoxin Huang, 2022. "Entrepreneurship or Employment? A Survey of College Students’ Sustainable Entrepreneurial Intentions," Sustainability, MDPI, vol. 14(9), pages 1-15, May.
    4. Andreas Falke & Nadine Schröder & Claudia Hofmann, 2022. "The influence of values in sustainable consumption among millennials," Journal of Business Economics, Springer, vol. 92(6), pages 899-928, August.
    5. Matteo Migheli, 2021. "Green purchasing: the effect of parenthood and gender," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 23(7), pages 10576-10600, July.
    6. Nketiah, Emmanuel & Song, Huaming & Cai, Xiang & Adjei, Mavis & Adu-Gyamfi, Gibbson & Obuobi, Bright, 2022. "Citizens’ intention to invest in municipal solid waste to energy projects in Ghana: The impact of direct and indirect effects," Energy, Elsevier, vol. 254(PC).
    7. Rambabu Lavuri & Abhinav Jindal & Umair Akram & Bhukya Koteswara Rao Naik & Alrence Santiago Halibas, 2023. "Exploring the antecedents of sustainable consumers' purchase intentions: Evidence from emerging countries," Sustainable Development, John Wiley & Sons, Ltd., vol. 31(1), pages 280-291, February.
    8. Costa Synodinos, 2019. "Environmental purchase behaviour concerns of African Generation Y students in South Africa," Proceedings of International Academic Conferences 9912363, International Institute of Social and Economic Sciences.
    9. Cheung, Millissa F.Y. & To, W.M., 2019. "An extended model of value-attitude-behavior to explain Chinese consumers’ green purchase behavior," Journal of Retailing and Consumer Services, Elsevier, vol. 50(C), pages 145-153.
    10. Chen, Junhong & Nian, Yefan & Gao, Zhifeng, 2022. "Value, Attitude/Belief, and Sustainable Food Consumption," 2022 Annual Meeting, July 31-August 2, Anaheim, California 322485, Agricultural and Applied Economics Association.
    11. Yu Hao & Yingting Wang & Qiuwei Wu & Shiwei Sun & Weilu Wang & Menglin Cui, 2020. "What affects residents' participation in the circular economy for sustainable development? Evidence from China," Sustainable Development, John Wiley & Sons, Ltd., vol. 28(5), pages 1251-1268, September.
    12. Jana Hojnik & Mitja Ruzzier & Tatiana S. Manolova, 2020. "Sustainable development: Predictors of green consumerism in Slovenia," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(4), pages 1695-1708, July.
    13. Tiéfigué Pierrette Coulibaly & Jianguo Du & Daniel Diakité & Olivier Joseph Abban & Elvis Kouakou, 2021. "A Proposed Conceptual Framework on the Adoption of Sustainable Agricultural Practices: The Role of Network Contact Frequency and Institutional Trust," Sustainability, MDPI, vol. 13(4), pages 1-12, February.
    14. Duong Cong Doanh & Katarzyna Gadomska-Lila & Le Thi Loan, 2021. "Antecedents of green purchase intention: a cross-cultural empirical evidence from Vietnam and Poland," Oeconomia Copernicana, Institute of Economic Research, vol. 12(4), pages 935-971, December.
    15. Nik Masdek Nik Rozana & Wong Kelly Kai Seng & Mohd Nawi Nolila & Sharifuddin Juwaidah & Wong Wang Li, 2023. "Antecedents of sustainable food waste management behaviour: Empirical evidence from urban households in Malaysia," Management & Marketing, Sciendo, vol. 18(1), pages 53-77, March.
    16. Nketiah, Emmanuel & Song, Huaming & Obuobi, Bright & Adu-Gyamfi, Gibbson & Adjei, Mavis & Cudjoe, Dan, 2022. "Citizens' willingness to pay for local anaerobic digestion energy: The influence of altruistic value and knowledge," Energy, Elsevier, vol. 260(C).
    17. Alicia Izquierdo–Yusta & María Pilar Martínez–Ruiz & Héctor Hugo Pérez–Villarreal, 2021. "Studying the impact of food values, subjective norms and brand love on loyalty: findings obtained at fast food restaurants in Mexico," DOCFRADIS Working Papers 2103, Catedra Fundación Ramón Areces de Distribución Comercial, revised Mar 2021.
    18. Hsiao-Ping Chang & Chun-Chieh Ma & Han-Shen Chen, 2019. "Climate Change and Consumer’s Attitude toward Insect Food," IJERPH, MDPI, vol. 16(9), pages 1-17, May.
    19. Meles, Tensay Hadush & Ryan, Lisa & Mukherjee, Sanghamitra C., 2022. "Heterogeneity in preferences for renewable home heating systems among Irish households," Applied Energy, Elsevier, vol. 307(C).
    20. Luo, Wen & Mineo, Keito & Matsushita, Koji & Kanzaki, Mamoru, 2018. "Consumer willingness to pay for modern wooden structures: A comparison between China and Japan," Forest Policy and Economics, Elsevier, vol. 91(C), pages 84-93.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:rnd:arimbr:v:15:y:2023:i:2:p:57-69. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Muhammad Tayyab (email available below). General contact details of provider: https://ojs.amhinternational.com/index.php/imbr .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.