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End-user perspectives on fintech services adoption in the Bangladesh insurance industry: the moderating role of trust

Author

Listed:
  • Md. Sharif Hassan

    (Universiti Malaysia Perlis
    University of Asia Pacific)

  • Md. Aminul Islam

    (Universiti Malaysia Perlis
    Daffodil International University)

  • A. B. M. Abdullah

    (University of South Australia)

  • Hussen Nasir

    (Universiti Malaysia Perlis)

Abstract

This study focuses on understanding the factors that influence end-users’ (customers’) acceptance of fintech services in the insurance industry. The study employed a modified Unified Theory of Acceptance and Use of Technology 2 model, incorporating perceived security and personal innovativeness as independent variables, and trust as a moderating variable. A total of 391 responses were analyzed using partial least squares structural equation modeling in SmartPLS software. The study’s findings indicate that factors such as effort expectancy, social influence, facilitating conditions, perceived, and personal innovativeness positively affect users’ behavioral intention (BI) to use fintech services in the insurance industry. Moreover, BI positively influences the actual use (AU) of fintech services. Additionally, trust plays a positive moderating role between BI and AU. The results of this study have practical implications for academicians, researchers, insurance companies, and insurance regulatory bodies. Academicians and researchers can further explore the acceptance of fintech in developing countries based on these findings. Insurance companies and regulatory bodies can take necessary steps and formulate strategies to promote the adoption of fintech services in the insurance industry, considering the identified factors and the role of trust.

Suggested Citation

  • Md. Sharif Hassan & Md. Aminul Islam & A. B. M. Abdullah & Hussen Nasir, 2024. "End-user perspectives on fintech services adoption in the Bangladesh insurance industry: the moderating role of trust," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 29(4), pages 1377-1395, December.
    • Handle: RePEc:pal:jofsma:v:29:y:2024:i:4:d:10.1057_s41264-024-00268-6
    DOI: 10.1057/s41264-024-00268-6
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    References listed on IDEAS

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    Cited by:

    1. Kajul Bharti & Richa Agarwal & Akshay Kumar Satsangi, 2024. "The transformative service performance of InsurTech companies: using PLS-SEM and IPMA approach for examining the purchase behavior of InsurTech customers," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 29(4), pages 1445-1463, December.

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