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The Influence of Individual Cultural Value Differences on Pro-Environmental Behavior among International Students at Korean Universities

Author

Listed:
  • Waqas Riaz

    (Department of Public Administration, Keimyung University, Daegu 42601, Republic of Korea)

  • Sehrish Gul

    (Department of International Hotel Management, Kyungdong University, Gosung 24764, Republic of Korea)

  • Yoonseock Lee

    (Department of Public Administration, Keimyung University, Daegu 42601, Republic of Korea)

Abstract

This study investigates the influence of individual cultural value differences on pro-environmental behavior (PEB) among international students from various cultural backgrounds presently studying in Korean universities. Data was collected using an online, self-administered questionnaire from a sample of 224 international students. Analysis was performed through structural equation modeling (SEM) techniques with the help of AMOS 26 software. The results show that Hofstede’s cultural dimensions are strong predictors of private and public-sphere PEB. The results indicated that the uncertainty avoidance, collectivistic, and long-term orientation values of international students have a significant positive effect on both private and public-sphere PEB. However, power distance does not affect PEB in the private and public spheres. Notably, masculinity is negatively associated with only public-sphere PEB. This study also provides valuable practical implications for policymakers and other stakeholders to promote sustainable behavior among international students.

Suggested Citation

  • Waqas Riaz & Sehrish Gul & Yoonseock Lee, 2023. "The Influence of Individual Cultural Value Differences on Pro-Environmental Behavior among International Students at Korean Universities," Sustainability, MDPI, vol. 15(5), pages 1-15, March.
    • Handle: RePEc:gam:jsusta:v:15:y:2023:i:5:p:4490-:d:1085981
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    2. Asuamah Yeboah, Samuel, 2023. "Sustaining Change: Unravelling the Socio-cultural Threads of Sustainable Consumption," MPRA Paper 117981, University Library of Munich, Germany, revised 10 Jun 2023.

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