Customer segmentation for marinas: Evaluating marinas as destinations
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DOI: 10.1016/j.tourman.2016.03.024
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- Ewa Hacia & Aleksandra Lapko, 2020. "Analysis of the Marina Service Offer in the Southern Baltic Region," European Research Studies Journal, European Research Studies Journal, vol. 0(Special 2), pages 804-819.
- Ricardo Martín & Víctor Yepes, 2021. "Bridging the Gap between Landscape and Management within Marinas: A Review," Land, MDPI, vol. 10(8), pages 1-21, August.
- Yunhao Yao & Ruoquan Zheng & Merle Parmak, 2021. "Examining the Constraints on Yachting Tourism Development in China: A Qualitative Study of Stakeholder Perceptions," Sustainability, MDPI, vol. 13(23), pages 1-18, November.
- Ivan Marchevski & Krista Neykova, 2023. "The Consumer Choice Of Tourism Products - Sustainable Criteria For Market Segmentation," Business Management, D. A. Tsenov Academy of Economics, Svishtov, Bulgaria, issue 2 Year 20, pages 5-22.
- Cristina Bernini & Augusto Cerqua, 2020. "Are eco‐labels good for the local economy?," Papers in Regional Science, Wiley Blackwell, vol. 99(3), pages 645-661, June.
- Bernini, Cristina & Cerqua, Augusto, 2019. "Do sustainability policies finance local economies?," MPRA Paper 91882, University Library of Munich, Germany.
- Eleni Mavragani & Paraskevi Nikolaidou & Efi Theodoraki, 2019. "Traveler segmentation through Social Media for intercultural marketing purposes: The case of Halkidiki," Post-Print hal-02458464, HAL.
- Stebbings, Emily & Hooper, Tara & Austen, Melanie C. & Papathanasopoulou, Eleni & Yan, Xiaoyu, 2021. "Accounting for benefits from natural capital: Applying a novel composite indicator framework to the marine environment," Ecosystem Services, Elsevier, vol. 50(C).
- Mavragani, Eleni & Nikolaidou, Paraskevi & Theodoraki, Efi, 2019. "Traveler segmentation through Social Media for intercultural marketing purposes: The case of Halkidiki," MPRA Paper 93526, University Library of Munich, Germany.
- Pierpaolo D’Urso & Livia Giovanni & Marta Disegna & Riccardo Massari & Vincenzina Vitale, 2021. "A Tourist Segmentation Based on Motivation, Satisfaction and Prior Knowledge with a Socio-Economic Profiling: A Clustering Approach with Mixed Information," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 154(1), pages 335-360, February.
- Mauricio Carvache-Franco & Aldo Alvarez-Risco & Wilmer Carvache-Franco & Orly Carvache-Franco & Alfredo Estrada-Merino & Marc A. Rosen, 2021. "Coastal Cities Seen from Loyalty and Their Tourist Motivations: A Study in Lima, Peru," Sustainability, MDPI, vol. 13(21), pages 1-16, October.
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Keywords
Benefit segmentation; Motivation factors; Marinas; Yachting; Marine tourism; Destination marketing;All these keywords.
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