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Place Attractiveness and Image. A research agenda

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  • Christophe Alaux

    (AMU IMPGT - Institut de management public et de gouvernance territoriale - AMU - Aix Marseille Université, CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon, AMU - Aix Marseille Université)

  • Laura Carmouze

    (AMU IMPGT - Institut de management public et de gouvernance territoriale - AMU - Aix Marseille Université, CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon)

  • Vincent Mabillard

    (IDHEAP - Swiss Graduate School of Public Administration - UNIL - Université de Lausanne = University of Lausanne - SPAN - Swiss Public Administration Network)

  • Martial Pasquier

    (IDHEAP - Institut de hautes études en administration publique - Swiss Public Administration Network)

Abstract

The book consists in three parts: 1) emerging trends in place branding, especially in cities; 2) a focus on the dynamics that characterize the relationships between actors of a city or region; and 3) attractiveness for residents and tourists (especially when places are used as filming locations). The first part relates to a global phenomenon to which cities cannot escape: the general path towards sustainable transition in many places around the world. Numerous cities are participating in the development of a more sustainable planet. Sustainability is typically seen as a "catch-all" term, that covers many dimensions. Here, the two chapters dedicated to new trends in place branding, that accompany this transition to more sustainable places, focus on two main aspects: being "green" and "inclusive".

Suggested Citation

  • Christophe Alaux & Laura Carmouze & Vincent Mabillard & Martial Pasquier, 2024. "Place Attractiveness and Image. A research agenda," Post-Print hal-04667643, HAL.
  • Handle: RePEc:hal:journl:hal-04667643
    Note: View the original document on HAL open archive server: https://hal.science/hal-04667643
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    References listed on IDEAS

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