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A regional analysis of willingness-to-pay in Asian cruise markets

Author

Listed:
  • Jamie M. Chen

    (VU Amsterdam, the Netherlands)

  • Junzhou Zhang

    (Old Dominion University, USA)

  • Peter Nijkamp

    (VU Amsterdam, the Netherlands; Adam Mickiewicz University, Poland)

Abstract

This article tests whether the willingness-to-pay (WTP) of cruise tourists is affected by multivariables, namely regional level variables, socio-demographic variables, cruise perception variables, cruise motivations and cruise preferences. Our research aims to measure the influence of the multivariables on the WTP of cruise tourists, in order to trace the determinants of WTP. Using a censored regression model, the following variables are found to be highly associated with the WTP of cruise tourists: income, education, family structure, occupation, cruise experience, cruise duration and cruise preferences. The results of the modelling not only fill in existing research gaps in the theory of WTP but also shed new light on the comparison of multiple regions in terms of the difference of WTP of cruise tourists. A latent cluster analysis is further conducted to identify market segments with different cruise WTPs, and this knowledge can be used to improve the marketing performance of cruise companies in the growing Asian markets.

Suggested Citation

  • Jamie M. Chen & Junzhou Zhang & Peter Nijkamp, 2016. "A regional analysis of willingness-to-pay in Asian cruise markets," Tourism Economics, , vol. 22(4), pages 809-824, August.
    • Handle: RePEc:sae:toueco:v:22:y:2016:i:4:p:809-824
    DOI: 10.1177/1354816616654254
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    References listed on IDEAS

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    Cited by:

    1. Li-Ying Lin & Chang-Ching Tsai & Jen-Yao Lee, 2022. "A Study on the Trends of the Global Cruise Tourism Industry, Sustainable Development, and the Impacts of the COVID-19 Pandemic," Sustainability, MDPI, vol. 14(11), pages 1-28, June.
    2. Josep Mª Espinet Rius, 2018. "Global and local pricing strategies in the cruise industry," Journal of Revenue and Pricing Management, Palgrave Macmillan, vol. 17(5), pages 329-340, October.
    3. Qiying Ding & Shoufu Lin & Shanyong Wang, 2022. "Determinants and Willingness to Pay for Purchasing Mask against COVID-19: A Protection Motivation Theory Perspective," IJERPH, MDPI, vol. 19(7), pages 1-15, April.
    4. Renato Perez Loyola & Erda Wang & Nannan Kang, 2021. "Economic valuation of recreational attributes using a choice experiment approach: An application to the Galapagos Islands," Tourism Economics, , vol. 27(1), pages 86-104, February.
    5. Sun, Ling & Luo, Meifeng & Yang, Yanbin, 2023. "Compensation mechanism for port time extension in cruise line designs," Transport Policy, Elsevier, vol. 139(C), pages 144-154.
    6. Seetaram, Neelu & Song, Haiyan & Ye, Shun & Page, Stephen, 2018. "Estimating willingness to pay air passenger duty," Annals of Tourism Research, Elsevier, vol. 72(C), pages 85-97.

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