IDEAS home Printed from https://ideas.repec.org/a/ers/journl/vxxiiiy2020ispecial2p804-819.html
   My bibliography  Save this article

Analysis of the Marina Service Offer in the Southern Baltic Region

Author

Listed:
  • Ewa Hacia
  • Aleksandra Lapko

Abstract

Purpose: The article aims to present the results of the analysis of the service offer addressed to sailing tourists in the Baltic Sea. The focus was on services available both in the marina and in its immediate vicinity. This offer was analyzed mainly in terms of quantitative purposes. The territorial scope of the research covers marinas located in the southern Baltic region in Germany, Poland, Lithuania, in the Russian Kaliningrad district and on the Danish island of Bornholm. Design/Methodology/Approach: The research was carried out in accordance with the prepared research procedure and concerned 178 marinas. The entire process was divided into stages with various research methods and techniques applied, including mathematical and statistical methods, participant observation, and internet resource exploration. Findings: Based on the data on the number of marinas offering individual services, these services have been classified into basic, complementary and optional. The port in the Pomeranian region, located in a large city, offered the most services. The highest average number of services available in the analyzed marinas was observed in the West Pomeranian region (also in Poland), while the lowest in the Kaliningrad region. The research did not show a strong correlation between the number of available berths in a yacht port (from all regions together) and the number of services offered. Considering the regions separately, the situation was different. Three out of six showed a statistically significant linear relationship - from moderate to strong. Practical Implications: The results of the analysis can be useful for entities responsible for the development management of yacht ports in the southern Baltic region. Originality/value: The analysis was carried out for the southern Baltic region, taking into account the differences in its individual parts.

Suggested Citation

  • Ewa Hacia & Aleksandra Lapko, 2020. "Analysis of the Marina Service Offer in the Southern Baltic Region," European Research Studies Journal, European Research Studies Journal, vol. 0(Special 2), pages 804-819.
    • Handle: RePEc:ers:journl:v:xxiii:y:2020:i:special2:p:804-819
    as

    Download full text from publisher

    File URL: https://www.ersj.eu/journal/1899/download
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Paker, Neslihan & Vural, Ceren Altuntaş, 2016. "Customer segmentation for marinas: Evaluating marinas as destinations," Tourism Management, Elsevier, vol. 56(C), pages 156-171.
    2. Maia Diakonidze, 2019. "Development of Tourism Services and Employment Perspectives: A Case Study," European Research Studies Journal, European Research Studies Journal, vol. 0(3), pages 132-148.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Piotr Nowaczyk, 2021. "The Leontief Model in Research into the Economic Importance of Small Seaports: A Case Study," European Research Studies Journal, European Research Studies Journal, vol. 0(Special 3), pages 419-438.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Ricardo Martín & Víctor Yepes, 2021. "Bridging the Gap between Landscape and Management within Marinas: A Review," Land, MDPI, vol. 10(8), pages 1-21, August.
    2. Stebbings, Emily & Hooper, Tara & Austen, Melanie C. & Papathanasopoulou, Eleni & Yan, Xiaoyu, 2021. "Accounting for benefits from natural capital: Applying a novel composite indicator framework to the marine environment," Ecosystem Services, Elsevier, vol. 50(C).
    3. Merab Putkaradze & George Abuselidze, 2019. "The Impact of Tourism on Business Development in Mountain Regions: A Case Study," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(3), pages 70-83.
    4. Karolina Nessel & Szczepan Kościółek & Ewa Wszendybył-Skulska & Sebastian Kopera, 2021. "Benefit segmentation in the tourist accommodation market based on eWOM attribute ratings," Information Technology & Tourism, Springer, vol. 23(2), pages 265-290, June.
    5. Agata Pierscieniak & Mariola Grzebyk, 2020. "Searching Key Macro-Factors for Cooperation in Cross-Border Tourism: Institutional Matrix vs. PEST Concept," European Research Studies Journal, European Research Studies Journal, vol. 0(3), pages 249-259.
    6. Daniel Szostak, 2021. "Creation and Promotion of Branded Tourism Products – Analysis of Selected Issues," European Research Studies Journal, European Research Studies Journal, vol. 0(4B), pages 148-154.
    7. Ivan Marchevski & Krista Neykova, 2023. "The Consumer Choice Of Tourism Products - Sustainable Criteria For Market Segmentation," Business Management, D. A. Tsenov Academy of Economics, Svishtov, Bulgaria, issue 2 Year 20, pages 5-22.
    8. Cristina Bernini & Augusto Cerqua, 2020. "Are eco‐labels good for the local economy?," Papers in Regional Science, Wiley Blackwell, vol. 99(3), pages 645-661, June.
    9. Pierpaolo D’Urso & Livia Giovanni & Marta Disegna & Riccardo Massari & Vincenzina Vitale, 2021. "A Tourist Segmentation Based on Motivation, Satisfaction and Prior Knowledge with a Socio-Economic Profiling: A Clustering Approach with Mixed Information," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 154(1), pages 335-360, February.
    10. Yunhao Yao & Ruoquan Zheng & Merle Parmak, 2021. "Examining the Constraints on Yachting Tourism Development in China: A Qualitative Study of Stakeholder Perceptions," Sustainability, MDPI, vol. 13(23), pages 1-18, November.
    11. Bernini, Cristina & Cerqua, Augusto, 2019. "Do sustainability policies finance local economies?," MPRA Paper 91882, University Library of Munich, Germany.
    12. Eleni Mavragani & Paraskevi Nikolaidou & Efi Theodoraki, 2019. "Traveler segmentation through Social Media for intercultural marketing purposes: The case of Halkidiki," Post-Print hal-02458464, HAL.
    13. Mavragani, Eleni & Nikolaidou, Paraskevi & Theodoraki, Efi, 2019. "Traveler segmentation through Social Media for intercultural marketing purposes: The case of Halkidiki," MPRA Paper 93526, University Library of Munich, Germany.
    14. Mauricio Carvache-Franco & Aldo Alvarez-Risco & Wilmer Carvache-Franco & Orly Carvache-Franco & Alfredo Estrada-Merino & Marc A. Rosen, 2021. "Coastal Cities Seen from Loyalty and Their Tourist Motivations: A Study in Lima, Peru," Sustainability, MDPI, vol. 13(21), pages 1-16, October.

    More about this item

    Keywords

    Services; marina; southern Baltic region.;
    All these keywords.

    JEL classification:

    • M20 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - General
    • Z31 - Other Special Topics - - Tourism Economics - - - Industry Studies
    • L80 - Industrial Organization - - Industry Studies: Services - - - General

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ers:journl:v:xxiii:y:2020:i:special2:p:804-819. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Marios Agiomavritis (email available below). General contact details of provider: https://ersj.eu/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.