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The “Pink Night” festival revisited: Meta-events and the role of destination partnerships in staging event tourism

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  • Mariani, Marcello M.
  • Giorgio, Luisa

Abstract

This paper adopts a managerial perspective to revisit an original case study of the “Pink Night” festival presented by Giovanardi et al. (2014) in an earlier issue of this journal. Our in-depth qualitative study contributes to the event tourism planning and management literature in three ways. First, we shed light on how and why competing Destination Management Organisations (DMOs) cooperate to plan, develop and manage event tourism. Second, we introduce and describe the brand new concept of the meta-event, which is the main theoretical contribution of this work. Third, we elucidate the role of meta-events as brand architecture tools to rebrand and reposition wide tourism areas. We illustrate the theoretical and managerial implications of the meta-event concept for event tourism studies and destination managers.

Suggested Citation

  • Mariani, Marcello M. & Giorgio, Luisa, 2017. "The “Pink Night” festival revisited: Meta-events and the role of destination partnerships in staging event tourism," Annals of Tourism Research, Elsevier, vol. 62(C), pages 89-109.
    • Handle: RePEc:eee:anture:v:62:y:2017:i:c:p:89-109
    DOI: 10.1016/j.annals.2016.11.003
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    Cited by:

    1. Koseoglu, Mehmet Ali & Mehraliyev, Fuad & Xiao, Honggen, 2019. "Intellectual connections in tourism studies," Annals of Tourism Research, Elsevier, vol. 79(C).
    2. Nicolau, Juan Luis & Sharma, Abhinav, 2022. "A review of research into drivers of firm value through event studies in tourism and hospitality: Launching the Annals of Tourism Research curated collection on drivers of firm value through event stu," Annals of Tourism Research, Elsevier, vol. 95(C).
    3. Nan Chen & Yahui Wang & Jiaqi Li & Yuqian Wei & Qing Yuan, 2020. "Examining Structural Relationships among Night Tourism Experience, Lovemarks, Brand Satisfaction, and Brand Loyalty on “Cultural Heritage Night” in South Korea," Sustainability, MDPI, vol. 12(17), pages 1-23, August.
    4. repec:bum:cactus:v:3:y:2021:i:1:p:38-45 is not listed on IDEAS
    5. Liu, Yeyi & Hultman, Magnus & Eisingerich, Andreas B. & Wei, Xingjie, 2020. "How does brand loyalty interact with tourism destination? Exploring the effect of brand loyalty on place attachment," Annals of Tourism Research, Elsevier, vol. 81(C).

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