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When Middle East meets West: Understanding the motives and perceptions of young tourists from United Arab Emirates

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  • Prayag, Girish
  • Hosany, Sameer

Abstract

Limited research exists on the tourism outbound market from the Middle East. To address the literature gap, this study investigates young UAE travel motivations and perceptions of Paris as a luxury tourist destination. Data were collected from residents living in Dubai, Sharjah and Abu Dhabi. Cluster analysis uncovers three distinct clusters; enthusiasts, unconvinced, and convivials. Multiple discriminant analysis confirms the validity of the three-cluster solution. The three groups differ by their perceptions of Paris and overall attitude towardtoward luxury consumption. Findings offer important implications for destination marketers in terms of advertising, segmentation and positioning strategies.

Suggested Citation

  • Prayag, Girish & Hosany, Sameer, 2014. "When Middle East meets West: Understanding the motives and perceptions of young tourists from United Arab Emirates," Tourism Management, Elsevier, vol. 40(C), pages 35-45.
  • Handle: RePEc:eee:touman:v:40:y:2014:i:c:p:35-45
    DOI: 10.1016/j.tourman.2013.05.003
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    7. Mansour Mourad & Mumuni Alhassan G, 2019. "Motivations and attitudes toward domestic tourism in Saudi Arabia," European Journal of Tourism, Hospitality and Recreation, Sciendo, vol. 9(1), pages 27-37, May.
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    14. Ramazannejad Yaser & Zarghamfard Moslem & Hajisharifi Arezoo & Azar Sahand, 2021. "Factors Behind Tourists’ Travel Motivation: The Case of the Gilan Region, Iran," Quaestiones Geographicae, Sciendo, vol. 40(4), pages 101-112, December.
    15. Rubal Rathi & Ruchi Garg & Aakanksha Kataria & Ritu Chhikara, 2022. "Evolution of luxury marketing landscape: a bibliometric analysis and future directions," Journal of Brand Management, Palgrave Macmillan, vol. 29(3), pages 241-257, May.
    16. Chen, Li-Ju & Chen, Wei-Peng, 2015. "Push–pull factors in international birders' travel," Tourism Management, Elsevier, vol. 48(C), pages 416-425.
    17. Pierpaolo D'Urso & Girish Prayag & Marta Disegna & Riccardo Massari, 2013. "Market Segmentation using Bagged Fuzzy C–Means (BFCM): Destination Image of Western Europe among Chinese Travellers," BEMPS - Bozen Economics & Management Paper Series BEMPS13, Faculty of Economics and Management at the Free University of Bozen.
    18. Franklin Cordova-Buiza & Edwin Gabriel-Campos & Lucía Castaño-Prieto & Lucía García-García, 2021. "The Gastronomic Experience: Motivation and Satisfaction of the Gastronomic Tourist—The Case of Puno City (Peru)," Sustainability, MDPI, vol. 13(16), pages 1-17, August.
    19. Wells, Victoria.K. & Taheri, Babak & Gregory-Smith, Diana & Manika, Danae, 2016. "The role of generativity and attitudes on employees home and workplace water and energy saving behaviours," Tourism Management, Elsevier, vol. 56(C), pages 63-74.

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