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What Is the Role of Tourism Management and Marketing toward Sustainable Tourism? A Bibliometric Analysis Approach

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  • Pahrudin Pahrudin

    (Department of Business Administration, Chaoyang University of Technology, 168, Jifeng E.Rd. Wufeng District, Taichung 41349, Taiwan
    Faculty of Social Science and Economic, Hamzanwadi University, Selong 83611, Indonesia)

  • Li-Wei Liu

    (Department of Leisure and Service Management, Chaoyang University of Technology, 168, Jifeng E.Rd. Wufeng District, Taichung 41349, Taiwan)

  • Shao-Yu Li

    (Language Center, Chaoyang University of Technology, 168, Jifeng E.Rd. Wufeng District, Taichung 41349, Taiwan)

Abstract

Sustainability is one of the current much-discussed issues in the world, including in tourism sectors. However, there are few studies on tourism management and marketing toward sustainable tourism. This study aims to analyze the literature on tourism management and marketing toward sustainable tourism by using a bibliometric analysis approach based on the Web of Science (WOS) database. A sample of 528 articles was analyzed in this study. The data were processed and the results were graphically presented by using the R program. The results found the occurrence of publications by year, publication source information and authors, journals, countries, institutions, thematic maps, and current trends of topics in tourism management and marketing toward sustainable tourism. Furthermore, the role of tourism management and marketing toward sustainable tourism were discussed in this study. The bibliometric analysis helps to identify a future research agenda in sustainable tourism.

Suggested Citation

  • Pahrudin Pahrudin & Li-Wei Liu & Shao-Yu Li, 2022. "What Is the Role of Tourism Management and Marketing toward Sustainable Tourism? A Bibliometric Analysis Approach," Sustainability, MDPI, vol. 14(7), pages 1-18, April.
    • Handle: RePEc:gam:jsusta:v:14:y:2022:i:7:p:4226-:d:785775
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    References listed on IDEAS

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    2. Fatihah Norazami Abdullah & Azyyati Anuar & Rosliza Md Zani & Yong Azrina Ali Akbar, 2023. "A Bibliometric Review of Halal Tourism and Sustainability Research: Trends and Prospects," Information Management and Business Review, AMH International, vol. 15(4), pages 59-72.
    3. Aroa Costa-Feito & Ana M. González-Fernández & Carmen Rodríguez-Santos & Miguel Cervantes-Blanco, 2023. "Electroencephalography in consumer behaviour and marketing: a science mapping approach," Palgrave Communications, Palgrave Macmillan, vol. 10(1), pages 1-13, December.
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    6. Geng, Yuqing & Zhang, Xiaorui & Gao, Juan & Yan, Yan & Chen, Lingyan, 2024. "Bibliometric analysis of sustainable tourism using CiteSpace," Technological Forecasting and Social Change, Elsevier, vol. 202(C).
    7. Hernández-Garrido Rocio & Orts-Cardador Jaime & Perez-Calañas Cinta, 2023. "The Role of Management in Sustainable Tourism: A Bibliometric Analysis Approach," Sustainability, MDPI, vol. 15(12), pages 1-21, June.

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